Rice Krispies

Jen CiampiBlock 3

History… Rice Krispies were created by Eugene Mckay

for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice grains that are cooked, dried and toasted). The kernels bubble and expand forming very thin and hollowed out walls that are crunchy and crispy. When the cereal is exposed to milk or juices, the walls tend to collapse suddenly, creating the famous "Snap, crackle and pop" sounds.

Product Variations…

Rice Krispie Treats

Product Variations Cont’d…

Cocoa Krispies

Advertisement Examples…

In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.

Advertisement Examples Cont’d…

Use the characters Snap, Crackle and Pop to associate with Rice Krispies.

Product Prices…

Box of Rice Krispies- $4.49

Product Prices Cont’d…

Multipack of rice krispie treats- $6.49

Nutrition Info…

Cost etc….

One box = $4.49 Buy it at Harris Teeter, Food Lion, Wal-

Mart, Waldbaums, CVS, Key Food, Lowes, and other supermarkets.

Competitors…

There are general brands that make cereals similar to Rice Krispies at a cheaper price.

Competitors Cont’d…

There are cereals such as Crispy Rice that use the same principle as Rice Krispies but are not exactly the same.