Convert More Online Reservations…

Josh WiseVP Customer Success

Why Are You Here?

What’s in it for you?

Revenue Savings Efficiency

Poll Question 1

Why

Are lookers exiting?

Reasons for exit…

Usability

Pictures

Unit Descriptions

Deposit Payments

Harsh Cancel Penalties

Reasons for exit

Poor Usability Examples

Usability Best Practices

• Easy to use

• Limited clicks to accomplish the process

• Clean and professional

• Clearly identify how many steps and what step they are on

Reasons for exit

Poor Picture Examples

Picture Best Practices

• Professional is ideal (Some > None)

• Show the experience through pictures

• Recommended quantity is 4-6

• No pictures is unacceptable!

Reasons for exit

Poor Unit Descriptions

Unit Description Best Practices

• Don’t leave it blank

• If your units are unique, explain that.

• 2-3 sentences is ideal (NOT 3 paragraphs)

• Amenities, view(s) and floor level are important. Lamp shade details are not.

Deposit Payment Best Practices

• Have one!

• The less intrusive the more likely

Cancel Policy Best Practices

• Limit your strict policy

• Smaller fee instead of the entire deposit paid

• Tiered levels of cancellations

Poll Question 2

What’s New?!?!?

New Revenue Drivers REVENUE

HOW DO YOU DRIVE REVENUE?

Price Checker Exit Pop Up Re Targeting• It’s compares the price of

your inventory on OTAs vs. your website

• Designed to give the guest the piece of mind not to shop your rates and then ultimately get distracted and find your competition. (Keeps them on your website)

www.thehotelsnetwork.com

• Follows the visitors mouse when inside the BE. It knows when they go to close the window and pops up with a custom message to entice them.

• You can control the message. You can control the step it displays on (If your BE supports it)

www.optinmonster.com

• When someone enters an email address on your website, form, newsletter signup and touches your BE but doesn’t book…..it sends follow up emails to promote finalizing the booking.

www.cartstack.com

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Questions?

The End REVENUE

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Josh.Wise@rezstream.comwww.rezstream.com/blog

https://www.rezstream.com/education/webinars#upcoming