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Rewarding the Right Behaviour in a Mobile

World

By Chris Rolfe

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@mobilitrix ♯mobilerewards

The Mind of the Consumer

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Areas of Application

Consumer Pharmaceutical NGO

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Why Rewards Impact Behaviour

Reward - a positive stimulus that can be presented in the process of

reinforcing behaviour

“Resources are scare. People respond to incentives”

Prof. Steven Landsburg

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@mobilitrix ♯mobilerewards

Measurement: 3 Key Terms:

Return on Investment (ROI)

Customer Acquisition Cost (CAC)

Average Customer Acquisition Cost (Av.CAC)

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3 Constraints an Analogue World

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3 Enablers in a Mobile World

6bn Mobile Phones Data Analytics

Connected POS

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Types of Rewards

Type Definition

Financial Typically cash

Product Coupons &vouchers

Utility Airtime, e-currency, electricity

Recognition Awards, plaques, clubs

Other Gifts, holidays, experiences

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Experience a live demo!

SMS NP to 33009

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Way Forward