Post on 06-May-2015
description
Social Media
Revolutionising Libraries Judy O’Connell @heyjudeonline
Viewing and linking
Single view online web pages for information and
marketing
Choice & experiences
Portable, socially powered, focused
on life-stream, content, and
powered by widgets, drag and drop, and
mashups of user engagement.
Immersive & pervasive
Connections and experiences
augmented and transformed through immersive technology
and smart data.
http://www.miragebookmark.ch/most-interesting-libraries.htm
Library
http://www.miragebookmark.ch/most-interesting-libraries.htm
Library 2.0
The Dead Sea Scrolls online from Israel Museum’s Shrine of the Book
The King James Bible required seven years to translate and many months for scribes to copy.
Now we can have it ‘whispernetted’ into electronic paper in moments.
Once again, it was a book that inspired many radical changes in our society.
6th August, 1996
Dangerous words ?
“Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.”
A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change:Douglas Thomas and John Seely Brown
cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
“The more we interact with these information spaces, the more the environment changes, and the very act of finding information reshapes not only the context that gives that information meaning, but also the meaning itself.”
cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
DouglasThomas and John Seely Brown
Conversation Prism
www.theconversationprism.com
“You are what you share”
WE-THINK ~ Charles Leadbeater (2008)
cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/
Library 2.0 +“The library will prosper only by making available a much larger range of material in digital form, much of it stored on computers owned by other people and organised by communities of users working with librarians...”
cc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
WE-THINK ~ Charles Leadbeater
Library 2.0 +“The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..”
WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
Social Media in BusinessThe 5 most popular social media activities
conduced by business in 2010
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Content offered via social media
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Plans for 2011 integration
Increasing integration into own media
1 in 4 Businesses have Facebook presence
Not interested Use social media Plan to use social media
15%
37%
48%
Social Media in EU Libraries
* Social Media Use in European Libraries 2010 by EBSCO
Social Networks Blogging MIcro-blogging Widgets Social Bookmarks
38%46%
55%63%
46%
Five top social media targeted by libraries
* Social Media Use in European Libraries 2010 by EBSCO
http://goo.gl/ipahu
SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org.
Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, Four Square and Twitter, where it has nearly 183,000 followers.Some of her projects — letting Web followers watch a 28-foot tepee being built in the museum or inviting them to participate in a coming exhibition by taking a visual art quiz — have led to a flood of invitations to lecture at conferences around the globe.
MUSEUMS SPECIAL SECTION
The Spirit of SharingPublished: March 16, 2011
The Library Minute
Social Media in AU Libraries• Facebook
• Youtube channel
• Foursquare
• Flickr
• QR Codes
• Virtual Tours
• Podcasts
• All kinds of events
cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
UTS Library
Powerhouse MuseumLove Lace International Lace Award and exhibition: behind the scenes
Explore Love Lace, a new contemporary art exhibition at the Powerhouse Museum, Sydney featuring 134 artists from 20 countries.
iPhone App
Social Media
What does all this tell us about our services?
communication
Can you hear me now?!
cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
Participation in social media removes perceived distance without intruding into real spacecc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
Every time a major event happens in the world these days, it’s only a matter of seconds before Twitter starts fizzing as people jump online to start spreading the news and sharing experiences.cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
Social media, and online services in general, allow the user to interact with library staff in a space that is more power neutral than the traditional library desk
cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
Stop isolating, separating, and labelling the many aspects of library services
cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
“Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.”
cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
Libraries must be present in the online environment or fail to reach customers using this space.
cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010.
http://www.nla.gov.au/policy-and-planning/social-media
Will your library be the first step or not even be in the game?
cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
Are you trusting and listening to your users and giving them a role in helping define the future of you library services?
cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
Where do we begin?
Social media in libraries
Gambling on a strategy is easy
Social media in libraries
Gambling on your future is hard
Social media in libraries
It’s a high-stakes game!
Begin with yourself
Understand how to connect, communicate and collaborate
cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
Where do we begin?
http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg
http://blog.brianpagan.net/wp-content/uploads/2011/07/Me-and-My-Ecosystem.png
Rely on informed discovery to
push your thinking. Revolutionising Libraries
Revolutionising Libraries
Personal learning environment – relying on the
people we connect with through social networks and
collaborative tools e.g. Twitter, Yammer.
Personal learning network – knowing where or to
whom to connect and find content professional
content
Revolutionising Libraries
Personal web tools – used for tracking our life and
powering our information organisation e.g. photos to
Facebook, pictures to Flickr, photos to Twitter
Revolutionising Libraries
Cloud computing – utilising open access between
sources and devices e.g. Edmodo, Evernote, Diigo.
Mixed reality – adopting e-devices and augmented
reality e.g. ebooks, QRcodes, Layar browser.
Where do you fit in?
http://heyjude.wordpress.com
http://www.facebook.com/judy.oconnell
http://twitter.com/heyjudeonline
http://libraryschool.campusguides.com/socialmedia