Friday, 11 November, 11

Smartphone OS Share10/09–12/10, U.S.

40%

30%

20%

10%

Android

Apple iOS

Blackberry

26%

Source: Nielsen Research

Friday, 11 November, 11

Smartphone OS ShareQ3 2011, U.S.

Blackberry 18%

Apple 28%

Android 43%

Windows Mobile 7%

Other 4%

Source: Nielsen Research

Friday, 11 November, 11

Friday, 11 November, 11

Smartphone Sales 2011 472 million globally

Friday, 11 November, 11

Smartphone Sales 2011 472 million globally Smartphone Sales 2015 expected to rise to 982 million

Friday, 11 November, 11

1 Year PlanChange perceptionRaise revenue

Friday, 11 November, 11

5 Year PlanOwn the corporate market

1 Year PlanChange perceptionRaise revenue

Friday, 11 November, 11

5 Year PlanOwn the corporate market

1 Year PlanChange perceptionRaise revenue

Internal InitiativeEncourage innovation and success

Friday, 11 November, 11

“Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)

Friday, 11 November, 11

“Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)

“Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago.” ( RIM employee quotes)

Friday, 11 November, 11

Idea

Old Innovation Team Structure

Friday, 11 November, 11

Idea

Old Innovation Team Structure New Innovation Team Structure

Idea

Idea

Idea

Idea

Friday, 11 November, 11

1 Year PlanChange perceptionRaise revenue

Friday, 11 November, 11

1 Year PlanChange perceptionRaise revenue

Focus on Market Opportunities

Friday, 11 November, 11

Share of Teen Smartphone MarketBlackberry, U.S.

2010

40%

Source: ComScore

Friday, 11 November, 11

Share of Teen Smartphone MarketBlackberry, U.S.

2010

40%

2011

23%

Source: ComScore

Friday, 11 November, 11

28.7% 50%

U.S. Teen Smartphone Adoption

July 2011 December 2012

Source: ComScore

Friday, 11 November, 11

“dear Blackberry, I hate you and we can’t be friends. sincerely, I have an iPhone now” ( RIM employee quotes)

Friday, 11 November, 11

Friday, 11 November, 11

bberry

Friday, 11 November, 11

1

Artist and Brand Collaborations

Friday, 11 November, 11

1

2

Artist and Brand Collaborations

Friday, 11 November, 11

31

2

Artist and Brand Collaborations

Friday, 11 November, 11

bberry x Kawsbberry x Kaws

Friday, 11 November, 11

Popup and I.D. Stores

Friday, 11 November, 11

SHANGHAI

LONDON

NEW YORK

SOURCE : emarketer

Popup Store Locations

Friday, 11 November, 11

PR/Media Buzz

Friday, 11 November, 11

Lady GagaLady GagaCelebrity Influence: Lady Gaga

Friday, 11 November, 11

Friday, 11 November, 11

5 Year PlanOwn the corporate market

Friday, 11 November, 11

Teens Professionals

Target Markets

Friday, 11 November, 11

Teens Professionals

Target Markets

Friday, 11 November, 11

SuccessTeens Professionals

Target Markets

Friday, 11 November, 11

GOVERNMENT

FINANCE

MEDICINE

LAW

Target Audiences

Friday, 11 November, 11

Shield

Friday, 11 November, 11

BlackBerry Shield + PlayBook

Blackberry Shield + PlayBook

Massive amount of confidential data can be sync and secure between the Blackberry Shield and the PlayBook.

Friday, 11 November, 11

BlackBerry Shield

secure platform for professional use

open platform for leisure

Switching platform securely

Friday, 11 November, 11

BlackBerry Shield

PRO IMAGE ANGRY BIRDS

Switching platform securely

Friday, 11 November, 11

Friday, 11 November, 11

Thank you.

Friday, 11 November, 11