Post on 30-May-2018
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Social mediaSocial mediavs.vs.
Return On IgnoringReturn On Ignoring
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AgendaAgenda
Who s
hould pay attention?
Why should you pay attention?
Back in time
What is Social Media?
What is Social Media Optimization (SMO)?
Return On Ignoring (ROI)
Corporate Social Responsibility (
CSR)
So where do I go from here?
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Who should pay attention?Who should pay attention?
working in the online industry
who wants to work in the online industry
who can already see the benefits from online marketing
from webmasters to CEO¶sEveryone«
Everyone«
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Why should you pay attention?Why should you pay attention?
not only for geeks anymore(The White House, Google, CNN, Red Cross«)
an extremely flexible investment
measurable and therefore effective
increase in brand value
increase in customer loyalty (and respect)
increase in employee commitment
increase in sales
Because social media is«
Can you afford not to?
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Why should you pay attention?Why should you pay attention?
Online rocks!
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November 12November 12thth, 1990: ³The Pr oposal´, 1990: ³The Pr oposal´
Source: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/Proposal.html
Tim Berners Lee, Invetor of WorldWideWeb
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November 12November 12thth, 1990: ³The Pr oposal´, 1990: ³The Pr oposal´The attached document describes in more detail a Hypertext project.
HyperTextis a way to link and access information of various kinds as a web of nodes in which the user
can browse at will. It provides a single user-interf ace to large classes of information (reports, notes,data-bases, computer documentation and on-line help).
We propose a simple scheme incorporating servers already available at CERN. The project has two
phases: firstly we make use of existing software and hardware as well as implementing simple
browsers for the user's workstations, based on an analysis of the requirements for information access
needs by experiments.
Secondly, we extend the application area by also allowing the users to add new material.
Phase one should take 3 months with the full manpower complement, phase two a further 3 months,
but this phase is more open-ended, and a review of needs and wishes will be incorporated into it. The
manpower required is 4 software engineers and a programmer, (one of which could be a Fellow). Each
person works on a specific part (eg. specific platform support). Each person will require a state-of-the-
art workstation, but there must be one of each of the supported types. These will cost from 10 to 20k
each, totalling50k.
In addition, we would like to use commercially available software as much as possible, and foresee an
expense of 30k during development for one-user licences, visits to existing installations and
consultancy.
We will assume that the project can rely on some computing support at no cost: development file
space on existing development systems, installation and system manager support for daemonsoftware.
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What is Social Media?What is Social Media?
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What is Social Media?What is Social Media?
Social media are media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques.
Social media supports the human need for social interaction, using Internet-
and web-based technologies to transform broadcast media monologues (one
to many) into social media dialogues (many to many).
It supports the democratization of knowledge and information, transforming
people from content consumers into content producers.
Source: http://en.wikipedia.org/wiki/Social_media
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What is Social Media?What is Social Media?
Social media are media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques.
Source: http://en.wikipedia.org/wiki/Social_media
highly accessible and scalable publishing techniques
Google Docs, iPhone Apps, Drupal, YouTube, Wikipedia, RSS, WordPress, RDF,
ShareThis, jQuery, XML, Twitter, meta data, Digg, Microformat etc...
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What is Social Media?What is Social Media?
Social media supports the human need for social interaction, using Internet-
and web-based technologies to transform broadcast media monologues (one
to many) into social media dialogues (many to many).
Source: http://en.wikipedia.org/wiki/Social_media
to transform broadcast media monologues into social media dialogues
-Thats one small step for man, one giant leap for mankind (Neil Armstrong, July 20th 1969)
- A psychological step away from corporate one-way push marketing
-A step closer to corporate transparency and responsibility
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What is Social Media?What is Social Media?
It supports the democratization of knowledge and information, transforming
people from content consumers into content producers.
Source: http://en.wikipedia.org/wiki/Social_media
transforming people from content consumers into content producers
- Democracy rules
- YOU are the democracy now
- Democracy (YOU) produce the content
- Content is king
- YOU are the emperor
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What is Social Media?Who is Social Media?
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