Potential Growth*

Profitability*

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Potential Growth*

Profitability*

Potential Growth*

Profitability*

Dogs are those tasks, projects and other opportunities that offer both low growth and marginal profits. We're not going to be transformed or stretched by them, and they may consume significant amounts of time and energy. Success will be stressful and will require substantial effort.

Potential Growth*

Profitability*

Potential Growth*

Profitability*

Cash Cows aren't opportunities for meaningful personal or professional growth, but they're highly profitable. We can execute the related tasks and projects relatively quickly and efficiently, and even if they're complex, large-scale efforts they're not all that stressful to deliver.

Potential Growth*

Profitability*

Potential Growth*

Profitability*

Question Marks are mysteries, and we need to learn more about them before taking action. The growth potential is clear, but the profitability is uncertain. We expect to be stretched and challenged by these efforts, but at what cost? They may be too time-consuming or stressful to be worth the effort.

Potential Growth*

Profitability*

Potential Growth*

Profitability*

Stars are great sources of joy and fulfillment. We know we'll experience meaningful growth through these efforts, and the process will be profitable. This may mean that we can execute quickly or efficiently, or that the experience itself will be gratifying, or that the rewards will be substantial.

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Hubble Heritage

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Véronique Debord-Lararo

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Alex Brown

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Steven Zolneczko

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Potential Growth*

Profitability (ROA)

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