August 14, 2014

Boston, MA

Return Path

The Global Leader in Email Intelligence

Over a Decade of Email Expertise

• Worldwide leader in email intelligence

• 400+ dedicated email professionals

• Offices in New York, Denver, San Francisco, Toronto,

London, Paris, Hamburg, Sydney, and Sao Paulo

Proven Data Infrastructure

• More than 2.5 billion inboxes supported by our

certification program

• 26 million IPs scored daily by Return Path

• Nearly 300 ISP partners globally

Delivering Measurable ROI

• Over 13 years of shaping and driving

the email ecosystem

• Serving over 2,000 leading brands across

retail/eCommerce, publishing, social media and

financial services sectors

A theory: Email

marketers are

poised to be the

marketing leaders of

the future

The future of marketing is all

about data

The future of marketing is also

all about consumer choice

The inbox is the consumer

information hub

Percent of time spent with email

by category

Source: Merkle, “View from the Digital Inbox,” (2011)

What’s the best way to get

promoted?

TODAY’S INBOX IS...

• Hard to reach

• Mobile

• Competitive

• Lucrative

TRILLIONS OF EMAILS ARE SENT YEARLY AND MOST ARE SPAM

REPUTATION SPAM FILTERING IS EFFECTIVE

Spam in the Inbox

< 3%

BUT DELIVERABILITY RATES FOR MARKETERS STILL LAG

Delivered ≠ Inbox

In the future email reputation will be portable.

In the future, placement and position will all be

about engagement.

ACTIVE VS. INACTIVE MAILBOXES MATTER MORE

In the future, the inbox will be even more

fragmented.

BEHOLD! Gmail Tabs

Engagement Level

Read Rate Before Tabs

Read Rate After Tabs

High 58.6% 60%

Medium 10.6% 10%

Low 2.2% 0.4%

Source: Return Path

More information

is consumed on

mobile devices

Source: Return Path

Webmail 48%

Mobile 16%

Desktop 36% Webmail 37%

Mobile 29%

Desktop 34% Webmail 24%

Mobile 49%

Desktop 27%

2011 2012 Today

Consumers are

aware of security

risks

Around the world,

16 million phishing

messages arrive in

inboxes every single

day Source: Symantec Security Technology and Response Group, August 2012

50% of them are

opened

10% of them are

clicked on Source: Symantec Security Technology and Response Group, August 2012

Consumers are

empowered, and

they know it

READ RATE FOR HOME DEPOT’S

CAMPAIGNS IS HIGHER BY

Source: Return Path

VS

80%

WINNER: HOME DEPOT!

15%

READ RATE FOR KOHL’S

CAMPAIGNS IS HIGHER BY

VS

13%

WINNER: KOHL’S!

34%

Source: Return Path

READ RATE FOR PIZZA HUT’S

CAMPAIGNS IS HIGHER BY

VS

41%

WINNER: PIZZA HUT!

20%

Source: Return Path

Show me the

money …

Source: Direct Marketing Association, October 2011

Corner office slide

Now, let’s talk about that corner office …

Q: WHO ARE LIKELY ADVERTISING/CROSS PROMOTIONAL

PARTNERS?

A: Based on this chart, this could be a valuable partnership

Using Data from Email to Find New Valuable

Customers

Q: SHOULD I BUY ADS ON FACEBOOK?

A: Based on this chart – absolutely.

Use Data from Email to Get Insight into

Other Marketing Channels

Company A Facebook

Let’s Connect!

Tami Forman

VP, Corporate Marketing & Communications

@ReturnPath

@TamiMForman

Tami.Forman@returnpath.com

www.returnpath.com

Contact Us!

http://www.returnpath.com/contact-us/

Questions?