Retail RebootedTrend Briefing2013

Part 1: The Revolution

The TechnologyInspired Revolution: A paradigm shift in how retailers, and consumers interact in a counter intuitive market place.

What Retail Forgot

Department Stores arrived and redefined bricks and mortar retail asEmporiums, Maisons of the amazing…

A 200 Year Shift

Technology Changes EVERYTHING

Part 2: Virtual meets

Physical

Physical = Virtual“One is not superior to the other, but it

depends on how we go to market”

WHAT CAN’T BE DONEON OR OFF LINE?- Product- Price- Place- Promotion

Q

Retail Store = Warehouse

> Why would a successful web business open a bricks & mortar store?

Online Gets Physical

> Why is Apple the most profitable retailer in the world?

STAR TREATMENT!

SPACE SQUATTING:

> Find a way to use the unusable

The Seagrass Restaurant (London).

> Lo-Hi Retail

Where luxury and discount brands come together.

Uniqlo + Dover St MarketTarget + KsubiTop Shop + Nordstrom

Mobile Retailing: Geo ChasingEvent creating

The Pop Up Shop – Spice Market 2.0

> Retail Store as Brand Event–

Retail Widows & Quiet Spaces & Noisy Spaces

> theatre in store

Component Retail:

> Customers make what they buy

My Adidas + Tokyo

Craftsman Retail:

In House Craftsman

Crumpler

Personal Shopping Assistants:

Ratify the day out Lulu Lemon

Part 3: Making the

Connections

IINSTORE AUGMENTATION : > Embrace the tech

The Costco Experience:

Format Product Theatre

A Disloyalty Card? – WTF?

Prufrock Coffee

The Amazon Effect:

Disintermediation of everything…

Virtual Currencies: BITCOIN

> POD – New money> Amazon coins

MASHUP CULTURE:

> Think Horizontal

EMBRACE

THRIVE

Steve Sammartino

@sammartino

0438 779 566

steve.sammartino@grey.com