Post on 24-Jan-2015
description
Retail Insights and
Opportunities
Valerie Lee
October 30, 2012
What drew me into Levi’s
30% off women’s jeans sale sign outside store
Open doors invite you to enter
What did I miss before?
Levi’s store has a very “industrial” feel
Dark brown wooden floors add a natural touch
Low ceilings make store feel more intimate
Hidden opportunities
Mannequins should wear more colorful denim
Display clothing on brown wooden tables instead of gray
What drew me into Shirokiya
The expansive glass doors
The name in cursive font suggests that Shirokiya is no ordinary store
Hidden opportunities
The entrance opens into a mishmash of items
Too much white (floors, walls, ceiling)
What drew me into Apple
Sheer number of people generates excitement
The iconic Apple logo conveys modernity
What did I miss before?
Tall black columns display amoving image of an iPhone 5
Store is crowded with merchandise but this is a plus
Each salesperson carries a handheld cash register
You can try out a computer foras long as you wish
What drew me into Ho’ala
Store feels like you’re entering an island spa
Brown wood and rocks at entrance convey natural feel
Hidden opportunities
Display items need to be more brightly lit
Too many products clutter up display window
What drew me into Sephora
All-glass exterior shows how vast the store is
Sheer number of women convey popularity of store
Hidden opportunities
Black and white environment felt too stark
Store experience felt overwhelming (too many items)