Transcript of Report on Monthly Survey of Retail Sales (January 2021) 零售 ...
Report on Monthly Survey of Retail Sales (January 2021) (20211)2021
1
Hong Kong Special Administrative Region
CONTENTS
Value index of retail sales by type of retail outlet
Value of retail sales by type of retail outlet 2. 2.
1. 1.
Introduction
1. 1. Revised coverage of different types of retail outlets
2. 2. Concordance table for types of retail outlets under old and
new classifications
Value of retail sales in supermarkets by broad product
category
3.
3.
Value of retail sales in department stores by broad product
category
4.
Volume index of retail sales by type of retail outlet
5. 5.
Movement of the value and volume of total retail sales
6. 6.
Survey coverage1. 1.
4.
4.
21
23
Value of online retail sales by selected type of retail
outlet
7.
7.
24
3 12 (852) 3903 7400 (852) 2123 1036
mrs@censtatd.gov.hk
Enquiries about this publication can be directed to : Distribution
Services Statistics Section, Census and Statistics Department
Address : 12/F Trade and Industry Tower, 3 Concorde Road, Kowloon,
Hong Kong.
Tel. : (852) 3903 7400 Fax : (852) 2123 1036 E-mail :
mrs@censtatd.gov.hk
Website of the Census and Statistics Department
www.censtatd.gov.hk
20213 Published in March 2021
This publication is available in download version only
Introduction
1. The Monthly Survey of Retail Sales (MRS) collects data for
compiling retail sales statistics primarily intended to measure the
sales receipts in respect of goods sold by local retail
establishments, for gauging the short-term business performance of
the local retail sector.
2.
20211
2. Local retail establishments with and without physical shops are
covered in MRS and their sales, both through conventional shops and
online channels, are included in the retail sales statistics.
Starting from January 2020, data on online retail sales have been
collected in MRS and the relevant results are first published in
the January 2021 issue of this report.
3.
19
3. The classification of retail establishments follows the Hong
Kong Standard Industrial Classification (HSIC), which is used in
various economic surveys for classifying economic units into
different industry classes. To facilitate analysis of the
short-term business performance of the local retail sector, the
industry classes of the retail sector have been grouped into 19
retail outlet types in this report, taking into account their
importance in the retail sector.
4. 200810
4. Upon the implementation of the new HSIC Version 2.0 by the
Census and Statistics Department in October 2008, the MRS has been
enhanced to adopt the new classification in compiling the retail
sales statistics. Starting from the reference month of January
2009, all the retail sales statistics are compiled based on the
HSIC Version 2.0.
General observations 5.
20211
3262020
13.6%202012
201913.3%
5. According to the MRS, the value of total retail sales in January
2021, provisionally estimated at $32.6 billion, decreased by 13.6%
compared with the same month in 2020. The revised estimate of the
value of total retail sales in December 2020 decreased by 13.3%
compared with a year earlier.
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and Statistics Department, Hong Kong Special Administrative
Region
20211
7.3%
242020 92.1%
6. Of the total retail sales value in January 2021, online sales
accounted for 7.3%. The value of online retail sales in that month,
provisionally estimated at $2.4 billion, increased by 92.1%
compared with the same month in 2020.
7. 20211 2020 14.5%202012
2019
14.0%
7. After netting out the effect of price changes over the same
period, the provisional estimate of the volume of total retail
sales in January 2021 decreased by 14.5% compared with a year
earlier. The revised estimate of the volume of total retail sales
in December 2020 decreased by 14.0% compared with a year
earlier.
8. 1
8. In interpreting the figures for January, it should be noted that
retail sales tend to show greater volatility in the first two
months of a year due to the timing of the Lunar New Year. Local
consumer spending normally attains a seasonal high before the
Festival. As the Lunar New Year fell on February 12 this year but
on January 25 last year, the year-on-year comparison of the figures
for January 2021 with those for January 2020 might have been
affected by this factor to a certain extent.
9.
40.1%
11.0%
25.5%
9. Analysed by broad type of retail outlet in descending order of
the provisional estimate of the value of sales and comparing
January 2021 with January 2020, and also bearing in mind the effect
due to the difference in the timing of the Lunar New Year as
mentioned above, the value of sales of commodities in supermarkets
decreased by 9.0%. This was followed by sales of other consumer
goods, not elsewhere classified (-0.3% in value); food, alcoholic
drinks and tobacco (-16.3%); jewellery, watches and clocks, and
valuable gifts (-31.7%); commodities in department stores (-17.4%);
wearing apparel (-20.4%); medicines and cosmetics (-40.1%); fuels
(-11.0%); footwear, allied products and other clothing accessories
(-35.1%); books, newspapers, stationery and gifts (-15.0%); Chinese
drugs and herbs (-22.7%); and optical shops (-25.5%).
10. 202112020
25.0%
10. On the other hand, the value of sales of electrical goods and
other consumer durable goods, not elsewhere classified increased by
28.2% in January 2021 over a year earlier. This was followed by
sales of motor vehicles and parts (+4.2% in value); and furniture
and fixtures (+25.0%).
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and Statistics Department, Hong Kong Special Administrative
Region
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1.6%
11. Based on the seasonally adjusted series, the provisional
estimate of the value of total retail sales increased by 1.5% in
the three months ending January 2021 compared with the preceding
three-month period, while the provisional estimate of the volume of
total retail sales increased by 1.6%.
12. 12020120211
20159
100
12. Table 1 presents the value index of retail sales for all retail
outlets and by type of retail outlet from January 2020 to January
2021. The value index is compiled with the average monthly value
index of retail sales from October 2014 to September 2015 taken as
100.
13. 22020120211
13. Table 2 presents the value of retail sales for all retail
outlets and by type of retail outlet from January 2020 to January
2021.
14. 32020120211
14. Table 3 presents the value of retail sales in supermarkets by
broad product category from January 2020 to January 2021.
15. 42020120211
15. Table 4 presents the value of retail sales in department stores
by broad product category from January 2020 to January 2021.
16. 52020120211
20159
100
16. Table 5 presents the volume index of retail sales for all
retail outlets and by type of retail outlet from January 2020 to
January 2021. The volume index is compiled with the average monthly
volume index of retail sales from October 2014 to September 2015
taken as 100.
17. 6
3 3
17. Table 6 shows the movement of the value and volume of total
retail sales in terms of the year-on-year rate of change for a
month compared with the same month in the preceding year based on
the original series, and in terms of the rate of change for a
3-month period compared with the preceding 3-month period based on
the seasonally adjusted series.
18. 7
20211
18. Table 7 presents the value of online retail sales by selected
type of retail outlet. 19. Charts 1 and 2 depict, respectively, the
movements of the value and volume indices of total retail sales
from January 2016 to January 2021.
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and Statistics Department, Hong Kong Special Administrative
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2020120211 (20141020159 = 100 )
Value index of retail sales by type of retail outlet, January 2020
to January 2021 (Average monthly index from Oct 2014 to Sep 2015 =
100)
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
80.977.971.268.164.763.465.765.866.559.8 57.0 67.556.493.6
75.0
(-12.7)
(-16.3)(-14.1)(-8.8)(-6.6)(-11.3)(-15.8)(-13.1)(-13.3)(-16.9)(-13.9)(-21.1)(-12.4)(-6.7)
(-9.3)
(+12.9)
(+12.0)(+6.8)(+7.6)(+7.6)(+12.3)(+13.8)(+14.8)(+11.9)(+18.6)(+19.0)(+14.4)(+20.1)(+6.8)
(+14.2)
152.5139.4124.9174.9166.6173.0138.8154.8149.0144.9 114.2
141.3101.2113.7 107.5
Fruits and vegetables, fresh (+17.0)
(+34.1)(+32.2)(+28.3)(+21.1)(+17.1)(+21.5)(+19.1)(+13.2)(+11.9)(+8.6)(+7.2)(+17.2)(+8.8)
(+12.6)
92.286.675.382.9135.678.378.575.873.979.0 75.6 86.782.8115.8
99.3
Bread, pastry, confectionery and biscuits
(-14.8)
(-20.4)(-6.4)(-4.8)(-4.6)(-12.8)(-34.7)(-14.0)(-14.3)(-19.6)(-15.4)(-19.4)(-19.9)(-6.8)
(-12.8)
(-19.3)
(-22.7)(-25.2)(-15.2)(-6.2)(-13.4)(-8.7)(-15.8)(-17.7)(-25.7)(-20.6)(-35.1)(-34.4)(-14.3)
(-21.6)
Supermarkets (+9.7)
(-9.0)(+11.7)(+1.5)(+2.6)(+3.8)(+10.5)(+22.4)(+4.5)(+7.3)(+14.4)(+15.3)(+12.2)(+10.2)
(+11.1)
103.4105.5112.2121.1117.1109.3119.6129.8110.794.8 101.7
110.992.2116.2 104.2
Fuels (-2.4)
(-11.0)(-9.9)(-5.5)(-2.3)(-4.5)(-4.2)(+3.7)(+8.4)(-4.1)(-14.1)(-7.8)(+0.4)(+12.5)
(+6.8)
Note : Please refer to the last page of this table. :
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Value index of retail sales by type of retail outlet, January 2020
to January 2021 (Average monthly index from Oct 2014 to Sep 2015 =
100) (Cont'd)Table 1 :
1 2020120211 (20141020159 = 100 )()
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
66.866.153.450.845.639.047.451.659.737.3 34.5 50.432.687.2
59.9
Clothing, footwear and allied products (-41.1)
(-23.4)(-29.4)(-14.3)(-10.7)(-19.5)(-32.1)(-44.1)(-38.9)(-37.0)(-62.7)(-66.4)(-71.0)(-27.8)
(-48.6)
Footwear, allied products and other clothing accessories
(-39.8)
(-35.1)(-38.0)(-19.8)(-8.2)(-13.9)(-42.1)(-52.7)(-39.0)(-39.7)(-55.4)(-60.5)(-71.3)(-22.1)
(-42.7)
93.897.697.282.781.979.681.182.379.266.3 84.8 83.073.690.0
81.8
Motor vehicles and parts (-7.9)
(+4.2)(+10.5)(+21.3)(+13.2)(+18.6)(+5.1)(-12.6)(-18.8)(-18.0)(-19.5)(-19.6)(-29.3)(-20.3)
(-24.6)
124.0118.2108.587.6106.8114.0103.3107.8104.5109.4 89.9
101.265.399.2 82.2
Furniture and fixtures (+0.4)
(+25.0)(+6.0)(+15.1)(+13.9)(+8.5)(+8.3)(+1.4)(+0.5)(+6.5)(+1.6)(-13.8)(-14.4)(-22.6)
(-19.6)
79.382.786.259.143.852.347.243.748.847.9 40.0 54.944.961.8
53.4
Electrical goods and other consumer durable goods, not elsewhere
classified
(-12.9)
(+28.2)(+21.5)(+21.8)(-24.8)(-38.6)(+9.2)(-6.0)(-8.5)(-5.4)(-21.7)(-39.6)(-30.9)(-20.4)
(-25.2)
68.775.976.475.470.061.765.778.585.073.1 56.3 70.241.883.1
62.5
Jewellery, watches and clocks, and valuable gifts
(-54.0)
(-31.7)(-41.0)(-16.2)(-26.8)(-25.6)(-37.4)(-54.3)(-56.4)(-69.9)(-76.7)(-75.3)(-78.6)(-41.5)
(-58.7)
Note : Please refer to the last page of this table. :
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etail Sales January 2021 C
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Value index of retail sales by type of retail outlet, January 2020
to January 2021 (Average monthly index from Oct 2014 to Sep 2015 =
100) (Cont'd)Table 1 :
1 2020120211 (20141020159 = 100 )()
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
97.083.168.670.865.064.970.572.369.967.5 62.4 73.566.1120.5
93.3
(-29.9)
(-15.0)(-20.2)(-17.6)(+0.3)(+5.9)(-35.4)(-41.3)(-41.5)(-39.3)(-39.9)(-47.9)(-45.9)(-26.1)
(-35.1)
& 111.7 113.6116.7104.4108.5
114.9111.4121.6128.4111.5112.6111.1115.6125.0 118.3
Supermarkets and supermarket sections of department stores
(+11.6) (+16.1) (+17.1) (+7.6) (+9.2) (+24.1) (+13.6) (+6.8) (+5.3)
(+11.4)(+2.5) (+12.8) (-9.1) &
(+10.5) (+11.0)
: These are provisional figures which are subject to revision later
on. * Notes : *
^
12
^
&
&
(1) Figures in brackets refer to the percentage changes over the
same period of the preceding year and are calculated based on
unrounded figures.
(1)
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Table 2 : Value of retail sales by type of retail outlet, January
2020 to January 2021
HK$ million
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
32,59531,37228,69927,43026,07625,55126,46626,53126,78824,103 22,977
326,45122,72337,735 60,458
1,4051,2029999151,0051,0068939731,0051,145 1,087 13,2421,7561,254
3,010
307281252352336349280312300292 230 3,416204229 433
Fruits and vegetables, fresh
Bread, pastry, confectionery and biscuits
980832819902691794694689785739 588 9,3545541,268 1,822
12214511386948069979380 82 1,644148558 706
Alcoholic drinks and tobacco
Fuels
Note : Please refer to the last page of this table. :
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HK$ million
Value of retail sales by type of retail outlet, January 2020 to
January 2021 (Cont'd)
2020120211() 2
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
3,4813,4422,7852,6452,3752,0312,4722,6913,1091,943 1,799
31,5391,7014,544 6,244
2,8772,9592,3692,2191,9641,6902,1692,2332,6581,639 1,544
26,5111,4543,613 5,067
Footwear, allied products and other clothing accessories
6,3586,5636,6864,8974,1844,6504,3344,1914,3984,192 3,921
57,1083,8705,222 9,092
Consumer durable goods
1,3701,4261,4201,2081,1961,1621,1841,2011,157968 1,239
14,5521,0751,315 2,390
Electrical goods and other consumer durable goods, not elsewhere
classified
2,9273,2353,2583,2152,9822,6322,8033,3493,6233,115 2,400
35,9391,7823,545 5,327
Jewellery, watches and clocks, and valuable gifts
Note : Please refer to the last page of this table. :
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etail Sales January 2021 C
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HK$ million
Value of retail sales by type of retail outlet, January 2020 to
January 2021 (Cont'd)
2020120211() 2
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
7,1956,1665,0885,2534,8224,8145,2335,3645,1855,006 4,633
65,4084,9058,940 13,845
Other consumer goods
395472277318392272338341297292 278 4,092304512 816
Chinese drugs and herbs
155157139137129134157176194171 144 1,941195207 403
& 5,357 5,4485,5965,0055,206
66,1135,3445,8326,1575,3485,4005,3285,5445,995 11,351
Supermarkets and supermarket sections of department
stores&
: These are provisional figures which are subject to revision later
on. * Notes : *
^
12
^
&
&
(1) (1)
The Monthly Survey of Retail Sales (MRS) covers retail
establishments based on their principal line of economic activity.
Sales in establishments classified to the retail trade, however,
may have included, apart from retail sales, a minor portion of
other types of sales, like wholesale sales, etc. In the MRS, only
retail sales are included. On the other hand, establishments
classified to other trades, like the wholesale trade, may also have
retail sales. These sales are not included in the MRS.
(2) (2) The sum of individual items may not add up to the total
because of rounding.
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Table 3 : Value of retail sales in supermarkets by broad product
category, January 2020 to January 2021
HK$ million (1)
2020120211 (1)
2020 2021
Broad product category 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
1,1671,2211,0521,1151,2161,3891,3681,1501,1941,2471,416
14,6691,2051,096 2,300
Fresh/chilled meat, fish, seafood, fruit and vegetables, and frozen
food
1,8941,9001,7071,7781,8182,0582,3901,9051,9261,9822,091
23,9491,9542,439 4,393
Dairy products and eggs, non-alcoholic drinks, rice and noodles,
and other foods
1,0541,0029721,0551,0031,045978952977888908 11,417768870
1,638
4,8024,8114,3674,6044,6915,1595,5264,6594,7454,7715,106
58,4964,7785,277 10,056
Total
: These are provisional figures which are subject to revision later
on. * Notes : *
^ ^
12
Affected by the timing of the Lunar New Year festival, retail sales
tend to show rather significant volatilities in the first two
months of the year. The combined retail sales figures for January
and February are presented above for reference.
The above figures do not include retail sales in supermarket
sections of department stores.
(1) (1)
The sum of individual items may not add up to the total because of
rounding.(2) (2)
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Value of retail sales in department stores by broad product
category, January 2020 to January 2021
HK$ million
4
Table 4 :
2020 2021
Broad product category 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
Non-supermarket sections
Food, alcoholic drinks and tobacco
634 516538561574541399550735687649394 6,488227 861
Clothing and footwear
905 660679888900690588636711861603539 8,362363 1,268
Proprietary medicines and supplies, cosmetics and toilet
requisites
112 89871011019995113131130165113 1,29347 159
Jewellery, watches and clocks, and valuable gifts
718 645785638602653673631689654557438 7,617578 1,296&
&Supermarket sections
3,545 2,9273,2353,2583,2152,9822,6322,8033,3493,6233,1152,400
35,9391,782 5,327 Total
: These are provisional figures which are subject to revision later
on. * Notes : *
^ Affected by the timing of the Lunar New Year festival, retail
sales tend to show rather significant volatilities in the first two
months of the year. The combined retail sales figures for January
and February are presented above for reference.
12
^
& Supermarket sections are engaged in the retail of general
provisions including a variety of foods as major items.
&
(1) The sum of individual items may not add up to the total because
of rounding.(1)
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Table 5 : Volume index of retail sales by type of retail outlet,
January 2020 to January 2021 (Average monthly index from Oct 2014
to Sep 2015 = 100)
2020120211 (20141020159 = 100 )
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
78.976.169.066.163.161.964.364.565.157.9 55.0 65.854.292.3
73.2
Food, alcoholic drinks and tobacco (other than supermarkets)
(-17.5)
(-16.9)(-15.8)(-10.9)(-9.3)(-13.6)(-19.0)(-16.1)(-16.6)(-22.5)(-21.3)(-27.8)(-21.9)(-14.6)
(-17.9)
(-0.4)
(+16.1)(+5.1)(+6.0)(+6.3)(+11.6)(+12.0)(+9.6)(+5.0)(-2.7)(-5.6)(-8.3)(-4.2)(-19.9)
(-11.4)
119.0112.4101.3138.4133.1139.9114.0127.8122.9111.0 88.7
112.876.088.0 82.0
Fruits and vegetables, fresh (+11.5)
(+35.2)(+25.2)(+19.6)(+10.3)(+8.7)(+15.2)(+18.2)(+11.3)(+12.1)(+3.2)(+6.5)(+13.0)(-3.8)
(+3.3)
82.577.767.573.9121.869.669.767.666.070.7 67.5 77.372.7103.4
88.1
Bread, pastry, confectionery and biscuits
(-15.7)
(-20.3)(-5.8)(-4.3)(-5.1)(-13.3)(-36.1)(-15.1)(-14.9)(-20.1)(-16.6)(-20.7)(-22.5)(-8.0)
(-14.6)
(-20.3)
(-23.6)(-26.1)(-16.8)(-7.2)(-14.1)(-10.4)(-17.0)(-19.1)(-26.2)(-21.3)(-36.0)(-35.1)(-15.4)
(-22.5)
90.793.2100.8108.8105.599.1108.4118.9104.589.0 91.9 100.281.3100.7
91.0
Fuels (-2.1)
(-9.9)(-8.5)(-2.3)(+0.7)(-3.0)(-3.3)(+4.7)(+9.4)(+1.3)(-10.1)(-9.6)(-6.9)(+0.3)
(-3.0)
Note : Please refer to the last page of this table. :
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Table 5 : Volume index of retail sales by type of retail outlet,
January 2020 to January 2021 (Average monthly index from Oct 2014
to Sep 2015 = 100) (Cont'd)
2020120211 (20141020159 = 100 )()
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
74.973.556.555.051.445.553.156.564.239.3 37.2 55.336.495.1
65.7
Clothing, footwear and allied products (-37.7)
(-21.3)(-25.3)(-9.9)(-6.3)(-13.5)(-25.6)(-41.3)(-34.9)(-33.0)(-60.8)(-64.9)(-69.9)(-23.3)
(-46.3)
Footwear, allied products and other clothing accessories
(-33.7)
(-28.5)(-31.0)(-10.4)(+3.6)(-4.7)(-35.6)(-48.1)(-32.2)(-32.0)(-50.7)(-55.8)(-69.6)(-18.3)
(-39.8)
89.293.192.478.577.976.977.778.776.264.0 81.6 79.871.888.6
80.2
Motor vehicles and parts (-10.4)
(+0.7)(+6.7)(+16.3)(+8.5)(+13.4)(+3.1)(-14.6)(-20.7)(-19.9)(-21.2)(-21.4)(-30.5)(-21.0)
(-25.5)
116.8111.2101.582.4100.9107.695.7100.597.8103.1 83.6 94.961.093.2
77.1
104.2108.4112.476.857.068.360.956.763.061.7 51.0 71.057.478.7
68.0
Electrical goods and other consumer durable goods, not elsewhere
classified
(-9.8)
(+32.5)(+25.9)(+25.6)(-22.5)(-36.7)(+14.6)(-2.1)(-4.6)(-1.7)(-19.2)(-38.0)(-28.8)(-18.0)
(-22.9)
67.574.474.274.068.260.164.376.984.371.0 55.0 68.840.583.1
61.8
Jewellery, watches and clocks, and valuable gifts
(-57.2)
(-35.7)(-45.0)(-22.5)(-31.2)(-28.9)(-41.4)(-56.8)(-59.4)(-72.6)(-78.3)(-77.2)(-79.9)(-44.6)
(-60.9)
Note : Please refer to the last page of this table. :
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Table 5 : Volume index of retail sales by type of retail outlet,
January 2020 to January 2021 (Average monthly index from Oct 2014
to Sep 2015 = 100) (Cont'd)
2020120211 (20141020159 = 100 )()
2020 2021
Type of retail outlet 1^ 432^ 1-2^ 5 11109876 12 1-12 1*
95.681.667.369.764.264.270.171.869.066.1 61.1 72.564.8119.7
92.2
(-31.5)
(-16.1)(-21.1)(-18.4)(-0.3)(+4.7)(-36.9)(-42.5)(-43.0)(-40.5)(-41.1)(-49.0)(-47.8)(-28.8)
(-37.5)
& 92.5 94.698.487.491.1 96.492.8100.9108.294.394.392.396.2107.8
100.1
Supermarkets and supermarket sections of department stores
(+0.4) (+6.4) (+7.8) (+1.3) (+5.2) (+19.6) (+8.7) (+2.3) (+2.5)
(+5.6)(-0.2) (+10.3) (-12.2) &
(+3.7) (+2.1)
: These are provisional figures which are subject to revision later
on. * Notes : *
^
12
^
&
&
(1) Figures in brackets refer to the percentage changes over the
same period of the preceding year and are calculated based on
unrounded figures.
(1)
etail Sales January 2021 C
ensus and Statistics D epartm
ent, H ong K
ong Special A dm
2021 1
6
Table 6 : Movement of the value and volume of total retail
sales
3 3 12+10.1+11.5 +3.1+3.5
4 4 2018 1+11.0+12.2 +2.5+2.4
5 5 2+11.5+12.9 +1.8+1.1
6 6 3+9.8+11.9 +0.3-0.3
7 7 4+5.9+7.8 -0.6-1.1
8 8 5+7.9+9.4 -0.3-0.5
9 9 6+1.4+2.4 -1.0-0.5
10 10 7+5.3+6.0 -0.2+0.7
11 11 8+1.2+1.4 -1.6-0.5
12 12 9+0.1+0.1 -0.7-0.2
2019 1 12019 10+6.9+7.0 -2.1-2.0
2 2 11-10.5-10.2 -1.2-1.3
3 3 12-0.8-0.2 -0.6-0.6
5 5 2-1.8-1.4 +0.4-0.1
6 6 3-7.6-6.7 -2.8-3.3
7 7 4-13.1-11.5 -5.5-5.7
8 8 5-25.2-22.9 -13.1-12.1
9 9 6-20.3-18.2 -15.9-13.8
10 10 7-26.4-24.4 -17.6-15.2
11 11 8-25.5-23.7 -11.9-10.0
12 12 9-21.1-19.4 -6.8-6.2
2020 1 12020 10-23.1-21.5 -2.7-3.1
- 15 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
()
Movement of the value and volume of total retail sales
(Cont'd)
6
Table 6 :
3 3 12-44.0-42.1 -19.0-18.4
5 5 2-34.0-32.9 -11.4-12.4
2021 1 12021 10-14.5**-13.6 *+1.6+1.5*
Notes
*
These are provisional figures which are subject to revision later
on.
(1) 33202012 320201011122020789
The rate of change is calculated by comparing the monthly average
index for the 3-month period ending the month in question with that
for the preceding 3-month period, e.g. the rate for the 3 months
ending Dec 2020 is the percentage change of the average monthly
index for Oct, Nov and Dec 2020 compared with the average monthly
index for Jul, Aug and Sep 2020.
(2) X-12(X-12 ARIMA)
1
3
The seasonally adjusted series is compiled using the X-12 ARIMA
method, which is a standard method applied in compiling seasonally
adjusted statistical data series. The series may be revised as more
data become available. For the value and
volume indices of total retail sales, the seasonally adjusted
series for the preceding 3 years are revised each year when the
figures for January are published.
- 16 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
7
Table 7 : Value of online retail sales by selected type of retail
outlet
/
Year / Month
2020
20,586
: Not available. *
These are provisional figures which are subject to revision later
on. (1)
Online retail sales refer to the sales of goods to customers
through computer networks specially operated by local retail
establishments for the purpose of receiving or placing of orders.
The goods are ordered by those methods, but the payment and the
ultimate delivery of goods do not have to be conducted online. On
the other hand, orders made by manually typed e-mails, telephone
calls or facsimiles are not regarded as online sales. In the case
where a retail establishment provides an online platform for use by
other businesses in selling goods, the value of online sales refers
to the commissions and service charges.
(2)
Figures in brackets refer to the percentage changes over the same
period of the preceding year.
(3)
The sum of individual items may not add up to the total because of
rounding.
- 17 - Report on Monthly Survey of Retail Sales January 2021
Census and Statistics Department, Hong Kong Special Administrative
Region 20211
1
Chart 1 Movement of value index of total retail sales:
-50
-40
-30
-20
-10
0
10
20
30
40
1/16 7/16 1/17 7/17 1/18 7/18 1/19 7/19 1/20 7/20 1/21
Chart 2 Movement of volume index of total retail sales:
-50
-40
-30
-20
-10
0
10
20
30
40
1/16 7/16 1/17 7/17 1/18 7/18 1/19 7/19 1/20 7/20 1/21
1/21
- 18 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
1.
2009 1 2.0 1.1
Survey methodology
1. Survey coverage
The Monthly Survey of Retail Sales (MRS) covers all retail
establishments in Hong Kong. Starting from January 2009 round, the
Hong Kong Standard Industrial Classification (HSIC) Version 2.0 has
been adopted in place of HSIC Version 1.1 for classifying the
economic activities of retail establishments (see the section
“Classification of retail outlets” below for further
details).
With the existing classification of retail outlets, the overlapping
of commodity coverage among different outlet types should not be
considerable in most cases. However, for department stores, because
of the very nature of their operating characteristics, overlapping
with the other outlet types is much greater in terms of commodity
coverage. Care should be taken about this when interpreting the
retail sales statistics in this report.
2.0 1 2
It should be noted that some establishments originally classified
as retail outlets under the old version of HSIC may be
re-classified into other retail outlet types or may even no longer
be classified as retail trade after the implementation of HSIC
Version 2.0. For details of the changes in coverage of each retail
outlet type, readers may refer to Appendices 1 and 2 which present
the revised coverage of each retail outlet type and a concordance
table for types of retail outlets under the old and new
classifications respectively.
2.
1990 2
2. Classification of retail outlets
Since 1990, the HSIC has been adopted for classifying the economic
activities of establishments in Hong Kong. The HSIC is devised
using the International Standard Industrial Classification of All
Economic Activities Revision 2 (ISIC Rev. 2) as a framework with
local adaptation to reflect the structure of the Hong Kong economy.
It is a statistical classification framework for classifying
economic units into industry classes based on their major economic
activities. This framework not only provides a basic stratification
for sample selection of economic units in various surveys, but also
serves as a standard industrial classification in Hong Kong for
compilation, analysis and dissemination of statistics by economic
activities.
- 19 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
19
The classification of retail establishments in the MRS also follows
the HSIC. To facilitate analysis of the short-term business
performance of the local retail sector, the industry classes of the
retail sector have been grouped into 19 retail outlet types, taking
into account their importance in the retail sector.
1.1 2001 2008 2.0 2008 10 2008 11
The HSIC has been reviewed from time to time to reflect significant
changes in the structure of the Hong Kong economy and the emergence
of new economic activities. HSIC Version 1.1 was implemented in
2001 and in order to bring HSIC more up-to-date on local economic
activities as well as to foster international comparability of
official statistics for different users, a full-scale revision
exercise was completed in 2008. The revised HSIC, i.e. HSIC Version
2.0, was released in October 2008. Readers may refer to the feature
article “Revision of the Hong Kong Standard Industrial
Classification” published in the November 2008 issue of the Hong
Kong Monthly Digest of Statistics for more details on the revision
of HSIC.
2009 1 2.0
Starting from the reference month of January 2009, the retail sales
statistics are compiled based on the HSIC Version 2.0.
2008 1.1 2.0 2008 2.0 2004 10 : (852) 3903 7400
mrs@censtatd.gov.hk
Parallel coding of the industry classes of establishments covered
in the MRS, one under the HSIC Version 1.1 and the other under the
HSIC Version 2.0, was undertaken in different survey rounds in the
reference year of 2008. Based on the 2008 survey data with dual
classifications, the series of retail sales statistics under HSIC
Version 2.0 has been backcasted to October 2004. Readers who are
interested in the backcasted series or have enquiries about the
survey results may contact the Distribution Services Statistics
Section of the C&SD (Tel: (852) 3903 7400 or E-mail:
mrs@censtatd.gov.hk).
3.
3. Sample design
A stratified rotational replicate sample design is adopted for the
survey.
Retail establishments are first stratified by type and then by
employment size. Within each stratum, a given number of replicates
are created. Sample size in each replicate is determined by
Neyman’s Allocation according to the desired level of precision for
the estimated sales values for various retail outlet types. For
each month, three replicates are used, with one new replicate
rotated in and one old replicate rotated - 20 - Report on Monthly
Survey of Retail Sales January 2021
Census and Statistics Department, Hong Kong Special Administrative
Region 20211
3 000
out. A total of around 3 000 retail establishments are selected for
enumeration for each reference month.
4.
4. Data collection
In each survey round, questionnaires are mailed to sampled
establishments. Data are collected by post, supplemented by
telephone or face-to-face enumeration and verification as
necessary. An electronic template of the questionnaire is also
available upon request to facilitate completion and submission of
the questionnaire by email.
2021 1 77.4% In the January 2021 round, the response rate was
77.4%.
5.
5. Data processing
Completed questionnaires received were subject to thorough checking
by statistical staff and detailed computer-based validation checks
before tabulation. Such checking covered completeness of entries,
consistency among data items and credibility of reported data.
Where there seemed to be dubious entries or inconsistencies in the
reported data, clarification was made with respondents by telephone
or field verification visits. Reporting errors were rectified with
information provided by respondents as far as possible. In
addition, imputation (e.g. with reference to the data of
establishments with similar characteristics) was made for
non-response establishments in compiling the survey results.
6.
6. Data dissemination
Provisional statistics of retail sales are published about 1 month
after the reference month. These provisional statistics are
compiled based on survey data collected up to the cut-off date.
Late returns (usually involving only a very small proportion) are
used to revise the provisional statistics. The revised statistics
are released at the C&SD’s website and relevant publications of
the C&SD about 2 months after the reference month.
7.
7. Points to note in analysing retail sales statistics
50%
The retail sales statistics presented in this report cover consumer
spending on goods but not on services (such as those on housing,
catering, medical care and health services, transport and
communication, financial services, education and entertainment)
which account for over 50% of the overall consumer spending.
Moreover, they include spending on goods in Hong Kong by visitors
but exclude spending outside
- 21 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
Hong Kong by Hong Kong residents. Hence they should not be regarded
as indicators for measuring overall consumer spending.
Users interested in the trend of overall consumer spending should
refer to the data series of private consumption expenditure (PCE),
which is a major component of the Gross Domestic Product published
at quarterly intervals. Compiled from a wide range of data sources,
PCE covers consumer spending on both goods (including goods
purchased from all channels) and services by Hong Kong residents
whether locally or abroad. Please refer to the Census and
Statistics Department publication Gross Domestic Product
(Quarterly) for more details.
Statistics on retail sales by type of retail outlet contained in
this report are outlet statistics, not commodity statistics. Hence,
for example, statistics on “clothing, footwear and allied products”
do not relate to the total sales of clothing, footwear and allied
products, but to the total sales in those shops selling such
commodities either as the only items or as the principal items.
Sales figures for those outlets may therefore include other
commodities. Conversely, some sales of clothing, footwear and
allied products may have been subsumed in the sales figures for
other outlets (such as supermarkets, where some minor clothing and
footwear items are also available).
The value index of retail sales, which is compiled for the entire
retail trade as well as for each major type of retail outlet,
measures the changes in sales of retail outlets in value terms in a
particular period as compared with a reference period.
2016 9 2008 2004 10 2.0
The volume index of retail sales is derived from the value index of
retail sales by adjusting for price changes. As from the reference
month of September 2016, the volume index of retail sales published
in each month is compiled based on the chain-linking approach with
annual re-weighting as stipulated in the International
Recommendations for Distributive Trade Statistics 2008 published by
the United Nations Statistics Division. To maintain comparability
of the time series data over time, re-compilation of the re-
referenced series based on the chain-linking approach has been made
back to October 2004, in tandem with the backcasting of retail
sales statistics based on the HSIC Version 2.0.
- 22 - Report on Monthly Survey of Retail Sales January 2021 Census
and Statistics Department, Hong Kong Special Administrative
Region
20211
Coverage
Retail outlets selling fish, other sea products, livestock and
poultry, fresh or frozen.
Fruits and vegetables, fresh
Retail outlets selling fresh fruits and vegetables.
Bread, pastry, confectionery and biscuits
Retail outlets selling bread and cakes, confectionery, biscuits,
cookies and egg rolls.
Other food, not elsewhere classified
()
() Groceries of general provisions, groceries of Chinese provisions
and retail outlets selling fish and other sea products, dried or
preserved; meat, roasted, dried or preserved; preserved provisions
and spices; rice; noodles and rice sticks; bean curds and bean
products; eggs; non-alcoholic beverages in specialised stores;
beverages (include alcoholic and non-alcoholic) and tea leaves and
other retail outlets selling specialised food without seats.
Alcoholic drinks and tobacco
Retail outlets selling alcoholic beverages, tobacco products in
specialised stores.
Supermarkets
Fuels
Wearing apparel
Boutique shops and retail outlets selling garments, sportswear,
evening dresses, fur clothing and accessories like gloves, hats and
leather belts, etc.
Footwear, allied products and other clothing accessories
Retail outlets selling footwear, fabrics, tailoring accessories and
other clothing, footwear and allied products.
Motor vehicles and parts
Retail outlets selling motor vehicles, motor-cycles, bicycles,
boats, pleasure crafts and accessories and parts.
Furniture and fixtures
Retail outlets selling furniture and fixtures, mattress and kitchen
cupboards, etc.
Electrical goods and other consumer durable goods, not elsewhere
classified
Coverage
Department stores
Department stores.
Retail outlets selling jewellery and precious metal accessories,
imitation jewellery and related articles, watches and clocks and
luxuries comprehensive stores.
Books, newspapers, stationery and gifts
Retail outlets selling books, newspapers, stationery, gifts,
novelties and souvenirs.
Chinese drugs and herbs
Retail outlets selling Chinese drugs and herbs, bone-setting
medicated liquors and tonic wines, etc.
Optical shops
Optical shops.
Other consumer goods, not elsewhere classified
()
(2) Retail outlets selling records, music and video recordings;
works of art and craft; antiques; flowers and plants; hardware,
metalware, paints and other building renovation materials; luggage
cases and similar articles of leather or leather substitutes; sacks
and bags; toys; computer games; other general merchandise;
household linen; drapery; rope, cord and netting appliances;
carpets, rugs, wall and floor coverings; bamboo and cane products;
china, earthenware and glassware; cooking and kitchen utensils,
other than electrical; canvas and canvas products; other household
articles; sporting equipment; gambling apparatus; umbrellas; paper
products; Chinese religious articles; pets and animals (incl. feeds
and accessories); fire prevention equipment; other miscellaneous
new goods and second-hand goods; and stamp collection shops. Retail
sales of goods without the use of a shop-front( 2 ) .
: (1) 2.0 Notes : Revised coverage is in accordance with the HSIC
Version 2.0.
(2) 2.0 Retail sales of goods without the use of a shop-front (e.g.
via mobile stalls, mail orders, internet and vending machines) are
no longer included in various types of retail outlets and are
grouped collectively under “Other consumer goods, not elsewhere
classified” in HSIC Version 2.0.
(1)
1
etail Sales January 2021 C
ensus and Statistics D epartm
ent, H ong K
ong Special A dm
Fruits and vegetables, fresh
Fruits and vegetables, fresh
# Bread, pastry, confectionery and biscuits #
Bread, pastry, confectionery and biscuits
# Other food, not elsewhere classified #
Other food, not elsewhere classified (P) Chinese drugs and herbs
(P) (P) Medicines and cosmetics (P)
Alcoholic drinks and tobacco
Alcoholic drinks and tobacco
Supermarket
Supermarket
Fuels
Fuels
Motor vehicles and parts
(P) Motor vehicles and parts (P)
# Furniture and fixtures #
Furniture and fixtures
# Electrical goods and photographic equipment # # Other consumer
durable goods, not elsewhere classified #
(P) Motor vehicles and parts (P) Electrical goods and other
consumer durable goods, not elsewhere classified
Department stores
Department stores
# Books, newspapers, stationery and gifts #
Books, newspapers, stationery and gifts
Chinese drugs and herbs
(P) Chinese drugs and herbs (P)
Optical shops
Optical shops
Other consumer goods, not elsewhere classified
(P)* Other consumer goods, not elsewhere classified (P)*
: # Notes : Part of industry in the respective group is no longer
included in the retail sector under the new classification. *
2.0
Retail sales of goods without the use of a shop-front (e.g. via
mobile stalls, mail orders, internet and vending machines) are no
longer included in various types of retail outlets and are
collectively grouped under “Other consumer goods, not elsewhere
classified” in HSIC Version 2.0.
(P) Part of industry. (1) 1.1
Old classification is in accordance with the HSIC Version 1.1. (2)
2.0
New classification is in accordance with the HSIC Version
2.0.
Concordance table for types of retail outlets under old and new
classifications
2 A
ppendix 2
- 24 - R
etail Sales January 2021 C
ensus and Statistics D epartm
ent, H ong K
ong Special A dm
Means of Obtaining Publications of the Census and Statistics
Department
Website
(www.censtatd.gov.hk/hkstat/quicklink/ index_tc.jsp)
Users may download statistical publications from the Census and
Statistics Department (C&SD) website
(www.censtatd.gov.hk/hkstat/ quicklink/index.jsp).
Publications Unit of C&SD
A few past issues of publications of C&SD are available in
print versions. These print versions are available for purchase at
the Publications Unit of C&SD.
The Publications Unit of C&SD also provides a reading area
where users may browse through the latest issue of various
publications of the department on display.
The address of the Publications Unit is : 12 19 (852) 2582 3025
(852) 2827 1708 gen-enquiry@censtatd.gov.hk
19/F, Wanchai Tower, 12 Harbour Road, Wan Chai, Hong Kong. Tel. :
(852) 2582 3025 Fax : (852) 2827 1708 E-mail :
gen-enquiry@censtatd.gov.hk
Print-on-demand service
While download version of C&SD publications can be made
available at the C&SD website, C&SD provides a
print-on-demand service, under which a computer print-out copy of a
particular publication will be produced at a charge, to users who
are in need of hardcopy of the publications concerned. Users may
approach C&SD through the contact information on the title page
of the relevant publications should they require such
service.
Contents
Introduction
General observations
:
Table 1 : Value index of retail sales by type of retail
outlet
:
Table 2 : Value of retail sales by type of retail outlet
:
Table 3 : Value of retail sales in supermarkets by broad product
category
:
Table 4 : Value of retail sales in department stores by broad
product category
:
Table 5 : Volume index of retail sales by type of retail
outlet
:
Table 6 : Movement of the value and volume of total retail
sales
:
Table 7 : Value of online retail sales by selected type of retail
outlet
Charts
Appendix 1 Revised coverage of different types of retail
outlets
2