Post on 11-Jul-2015
How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/wbyconf
How to be
…The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online
”
“
How to be remotely engaging
There is only one thing in
life worse than being
talked about, and that is
not being talked about.
OSCAR WILDE
But first lets add some context and scale…
How to be remotely engaging
Online video is very
How to be remotely engaging
… the biggest of the big
>1 billion unique users each month
> 6 billion hours of video are watched each month on YouTube – around 50 minutes for every person on Earth
100 hours of video uploaded every minute
It is global – 80% of YouTube traffic comes from outside the
US (localized in 61 countries and across 61 languages)
The number of daily subscriptions is up >4x v last year
How to be remotely engaging
… social media acceleration!
Discovery and sharing of online video through
FB, Twitter and others
500 years of YouTube video watched every day on Facebook
100 million people make a social action on YouTube (likes, shares, comments, etc.) every
week
500 tweets every minute with a YouTube link
How to be remotely engaging
So there is an appetite for
online video content…
…the trick is to make your valuable content
appealing, watchable and engaging
…The 7 hideous mistakes to avoid,
if you don’t want your event to be
ignored online
How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
Garbage in /
garbage out
Is your event worth
recording?
If not, you are wasting money and time
running it at all!
How to be remotely engaging
Hideous mistake #1:
RUBBISH CONTENT
BUT IF…
Your content has
genuine value
Beyond the venue
Over time
You are sitting on an
unexploited asset!
How to be remotely engaging
Hideous mistake #2:
INADEQUATE PROMOTION
Don’t get stood up!
Always remember; it is so much easier and less embarrassing for your audience to not show up online than it is for a physical event
Tell people, tell them again and then tell them you have told them!
Use all the communication channels available
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
Make it easy to find
Make it easy to join
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
Make it easy to find
Make it easy to join
Know your audience
and provide the format
they need
WIIFM
How to be remotely engaging
Hideous mistake #3:
MAKING IT DIFFICULT
Make it easy to find
Make it easy to join
Know your audience
and provide the format
they need
WIIFM
Give compelling reasons to
attend
How to be remotely engaging
Hideous mistake #4:
IGNORING THE REMOTE AUDIENCE
Don’t fall into the
“Welcome to those
watching on the web…” trap
Your remote audience has different needs
Think about production
values – for both
audiences
How to be remotely engaging
Hideous mistake #5:
NOT GIVING THEM A VOICE
Provide ways to interact
rather than just watching
(e.g. social media,
questions, comments,
polling)
How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
AKA…
“enjoy the lunch!”
How to be remotely engaging
Hideous mistake #6:
Leaving them in the lurch
Do something in the
breaks… even if its just
communicating when
the event will restart
Some ideas…
Dedicated “virtual” host
Consider an event “studio”
Specific content for remote
audience
How to be remotely engaging
Hideous mistake #7:
Post event inactivity
Missed opportunity to reach wider and deeper
Value of session recordings for revisiting and sharing to their schedule
Convert remote viewers to physical participants – it happens!
Value of continuous feedback
Promote future events
How to be remotely engaging
7 hideous
mistakes!
Mistake #1
Rubbish content
Mistake #2
Inadequate promotion
Mistake #3
Making it difficult
Mistake #4
Ignoring remote audience
Mistake #5
Not giving them a voice
Mistake #6
Leaving them in the lurch
Mistake #7
Post event inactivity
How to be remotely engaging
The biggest… most
hideous mistake of
all… Letting all the
investment and resources that go
into putting a
meaningful
conference
together,
disappear… vaporise…
How to be remotely engaging
Your
conference
may contain
valuable assets that are
just waiting to
be exploited
But to realise those assets
you must be…
How to be remotely engaging
Martin Shepherdly
BeThere Global
@bethereglobal
01730 894500
Bethereglobal.com
http://bit.ly/wbyconf