(re)Mix010gy (long version)

Post on 09-Jul-2015

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The future of marketing lies in communities. Facebook, Twitter, YouTube – wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them. You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn’t easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.

Transcript of (re)Mix010gy (long version)

(re)Mix010gy#jboye11remix | http://bit.ly/remix-links

michael fienenCTO – nuCloud, LLCWriter – .eduGuru Director of Web Marketing – Pittsburg State UniversityAuthor – dotCMS From the Ground up

on the twitters @fienenon the interwebz fienen.com

re- — prefix1. indicating repetition of an action.

mix    

–verb 1. to combine into one mass, collection, or assemblage, generally with a thorough blending of the constituents.2. to put together indiscriminately or confusedly.

-logy — n combining form1. indicating the science or study of.2. indicating writing, discourse, or body of writings.

[ community ]

[ history lesson #1 ]

[ marketing ]

[ history lesson #2 ]

[ one-way ]

[ 6th Thesis: “The Internet is enabling conversations among human

beings that were simply not possible in the era of mass media.” ]

[ 2006 ]

[ 400 :( ]

[ 20,000 :) ]

[ success ]

[ toys ]

[ 2007 ]

[ 2008 ]

[ $300 ]

[ sold out in 30 hours ]

[ $1.6 million USD ]

[ best selling album on Amazon ]

[ share ]

[ build ]

[ goals ]

[ engagement ]

[ for your consideration ]

[ pictures ]

[ needs ]

[ value ]

[ resource ]

[ trust ]

[ transcend ]

Thank You!

@fienenfienen.com

#jboye11remixhttp://bit.ly/remix-links