Post on 13-Jul-2015
REMEMBER THISWhat Hairstyle Should You Get?
A Story on Influences of Consumer Behavior
Chapter 6: Analyzing Consumer Markets
Hiyasmin Cherubai M. Neri
www.hiyasmincherubaineri.blogspot.com
All photos used in this presentation are courtesy of Google Images
I need a new hair style!
These are the current summer hair trends I’ve read and heard about that can be done by my local salon…
Cultural Factors
Will they approve?What If…
SocialFactors
PersonalFactors
PersonalFactors
My decision…
Voila!!!
Influencing Consumer Behavior
In order for a consumer to avail
a product or service, one must
Consider these three factors :
1. Cultural Factorsnationality, religion, racial group, geographical region
2. Social FactorsReferences, groups, family, social roles, status
3. Personal FactorsAge, stage, occupation, wealth, personality, values, lifestyle, self-concept
REMEMBER THISWhat Hairstyle Should You Get?
A Story on Influences of Consumer Behavior
Chapter 6: Analyzing Consumer Markets
Hiyasmin Cherubai M. Neri
www.hiyasmincherubaineri.blogspot.com
All photos used in this presentation are courtesy of Google Images