Remarketing Ads for your Lawn Care Business

Post on 19-Jun-2015

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http://www.lawncarebusinesstips.com - This presentation covers how to use something call "remarketing ads" for your lawn care business. Remarketing ads are a great way to get people to see your site over and over as they browse around on the Internet. In this presentation I show you how to do it with a company called Perfect Audience. Doing this will help your lawn mowing business PPC campaign work even better.

Transcript of Remarketing Ads for your Lawn Care Business

...for your lawn care business

using Perfect Audience

but first I am sure you are asking

What is Remarketing?

Remarketing is showing ads to people after they visit your website

You use the remnant ad space on other sites

like the New York Times

or CNN

or Facebook

to show your ads to your website visitors

It is MUCH cheaper than regular ads

It is the best deal going with Online Advertising

We want to set this up first

so that we can start capturing our website visitors

right away

before we set up our other more expensive advertising campaigns

Why use Perfect Audience?

They automatically link into to over 40 top Internet ad networks

It is better than setting up different

Campaigns with Facebook and Google

You can control everything in one place

To start head on over tohttp://www.PerfectAudience.com

Create a Free trial account

You get a free $60 campaign to use over the next two weeks

but you most likely will not be able to spend it

After you sign up pick a "Standard Website Campaign"

Next install your tracking code

You will see the following screen

Next create a conversion

A conversion is when someone signs up for a quote

Watch my video about having an effective sales funnel

This is why you must have an optimized website

You need to know which ads get people to sign up

It is critically important

If you do not know how to do this contact me

I can help you get it set up

for not a lot of money

Here is how to create a conversion

Here is what a sample conversion should look like

Next you want to create a list

The last step is to create your ads

You can not create ads until your website is approved

this usually takes one business day

this usually takes one business day

First create Facebook ads

The trick is to make a lot of them

People become "banner blind" quickly on Facebook

Here are the Facebook ad Requirements

Your Ad needs a 99 x 72 image

It needs a 25 character headline

and a 90 word description

Dot Not put your website URL in your ad

After you create your Facebook ads

You need to create banner ads

These ads will follow them around the Internet

Perfect Audience is able to cover 98% of the internet

Here are the Ad sizes:

Here are the Ad sizes:300 x 250

728 x 90

160 x 600

468 x 60

120 x 600

Make sure to include your logo in each ad

and a strong call to action

Try different headline variations

and different calls to action

Make 3 banners for each ad size

the Final step is to create and turn on your campaign

You can not turn on your campaign

Until 1,000 people have visited your site

This is why you need to do Perfect audience first

so you can start capturing people the minute

you turn on your other Pay-Per-Click campaigns

Here is how to set up a campaign

Remarketing will be your cheapest

best form of Internet advertising

Perfect audience will not be able to use very much money

So you really want to max out your remarketing spend

If you need help creating a campaign like this

or creating Facebook and Banners Ads

that work

Contact me at….

http://www.lawncarebusinesstips.com