Reflections on a journey part travelled Dr. Bryan Lipscombe, Sustainability Liaison (CRed) Officer, Wirral Council

The CRed System1

www.credwirral.org.ukwww.credwirral.org.uk

Personal impact

Community impact

What we have done? 2

Launch: Tranmere Rovers vs. Brentford, Dec 2009

Link with 10:10: Make a New Year’s resolution to cut carbon in 2010 ……

…. use CRed Wirral to achieve it

Spring to autumn 2010: public events

School holiday activity days:

Carbon Detectives

Insert Map

NB - Children undertaking this trail should be supervised by a responsible adult. The trail site contains a cliff edge and open water – PLEASE TAKE CARE

Events linked to council energy awareness objectives

Posters

Newspaper

‘adver-torials’

Website banner adverts

A radio promotion

Features in

in house

publications

Features in related service publications

Retelling the story in press-releases

CRed pledges and sign-ups compared with campaign target

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The good bits3

The less good bits!4

What next?5

New directions

Any questions?

Further information

•CRed Wirral Bryan Lipscombe, Sustainability Liaison (CRed) Officer, Wirral Council bryanlipscombe@credwirral.org.uk (0151) 6062206

•CRed System Matt Taylor, CRed Systems Co-ordinator, Low Carbon Innovation Centre, University of East AngliaMatt.Taylor@uea.ac.uk (01603) 59 2838