Post on 26-Jul-2020
Rediscover your audience with Google ads
1. Beyond demographics: Signal-based marketing The advent of intent and behaviour-based signals
2. How does it work? Leveraging machine-learning and signals to reach the right person, at the right time
3. Your audience, our solutions Make the most of your audience with solutions tailored to your needs
4. Success Stories Get more from your audience
1. Beyond demographics: Signal-based marketing
Demographic solutions
1 Missing potential customers
2 Reaching an irrelevant audience
Many advertisers are still using
solutionsdemographic
Case in pointBeyond demographics:
baby wipes to moms
demographic solutions
Demo-based Solutions
1. Beyond demographics: Signal-based marketing
Case in pointBeyond demographics:
signal-based solutionsright audience
right time
Signal-based solutions
1. Beyond demographics: Signal-based marketing
ResultsBeyond demographics:
Reaching the right audience . generates impact .
intent and behavioral
20% higher ad recall lift50% higher awareness lift
Communicating the right . messages captures attention .
Relevant video ads3X
1. Beyond demographics: Signal-based marketing
7 products1 billion
users
privacy-safe way
You
signal-based How does
solutions work?
1. Beyond demographics: Signal-based marketing
2. How does it work?
Using Demographic solutions:Information vs. Intent & Interest
unique 360 degree view of their audience
relevant and cost-efficient manner. .
Makeup AficionadoScience-Fiction lover Pop Music Enthusiast Fitness Freak
your audienceRediscover
2. How does it work?
solutionsOur suite of
Machine Learning
Change perceptions
Drive Action
Custom Affinity Household Income
Life Events Similar Audiences Affinity
Custom Intent Audiences
Universal Apps Campaigns
Customer Match
In-market
Remarketing
Build Awareness
3. Your audience, our solutions
your objectives in mind. machine-learning
1 2
People shouldn’t be limited by stereotypes. Connect with your audience on a personal level with Google ads.
3
Google ads can help you unearth key INSIGHTS about your audience.
4
5
6
creative briefRethink your right audience
who they are and what they do.
3. Your audience, our solutions
Approach
Custom Affinity
Goal Build Awareness
4. Success Stories
The success stories
.Results. .What the client had to say.
Siddhartha Subramaniam | DGM, HeroMotoCorp
Build Awareness
Approach
Consumer Patterns
.Results. .What the client had to say.
The success stories
Goal
4. Success Stories
Change perceptions
Approach
Universal Apps Campaign
The success stories
.Results.
Goal:Drive Action
4. Success Stories
Drive Action
UAC Network (Search & Youtube) vs. Standalone (Search, Youtube), April - Oct 2017, Indonesia
Work with US4. Success Stories
How can we help?
BRIEFING: Unearthing unique audience insights
PLANNING: Building solutions tailored to your objectives
OPTIMIZATION: Driving continuous success