Reddit Public Access NetworkLive Streaming

You don’t need to be an Influencer

You just need to be Interesting.

What is RPAN?

Reddit Public Access Network is a new way to create an experience with Reddit's community of over 430 million users.Some key facts to know about RPAN:

• Anyone can start an RPAN & nobody has followers• Upvotes determine your audience size (as high as 100K concurrents)• RPAN is designed to be a charming, authentic Lo-Fi experience• RPAN is always on, but special “RPAN Days” promoting live streams on

Reddit’s front page happen during designated times; these are the times when audience sizes become massive

R PA N | O V E RV I E W

SIGN INREGISTER PROFILE

R PA N | C R E AT I N G A P R O F I L E

Create New Profile

Email (Optional)

Existing Profile Sign In

SUBSCRIBE TO

R PA N | S E T T I N G U P A P R O F I L E

SELECT INTERESTS

Choose at least 3

Push to Advance

Push to Advance

COMMUNITYTAB

R PA N | A C C E S S I N G R PA N

Push to Advance

Push to Advance

HOME FEED TAB

RPAN FEEDSELECT RPAN COMMUNITY

R PA N | S TA RT I N G A S T R E A M

START RPANPush to Advance

Choose Any Channel

Write RPAN Title

Push to Advance

CHAT SCREEN

R PA N | D U R I N G A S T R E A M

Open Chat

Share LinkTo Stream

Received Award

Reply in Chat

STREAM SCREEN

STATSRPAN VOD

COMMUNITY

R PA N | A F T E R A S T R E A M

RPAN VOD POST

Total Viewers

Awards Received

E N G A G E

Bring your talents to an eager audience on Reddit. This can be as simple as putting on a

concert in your living room, to taking requests, to creating

something unique and specific to your RPAN stream.

P E R F O R M I N V I T E

R PA N | C O N T E N T P I L L A R S

Invite Reddit to join you in whatever you may be doing. A walk in the park, watching your roomba, creating art -

there is nothing too mundane or too complex. Respond to

folks in the comments to level up your engagement.

Reddit works best when it’s a community powered experience. Use the

comments on your stream as a way to engage in a unique

way with those watching. Whether it’s using the crowd

to make decisions or suggestions, or simply

responding to them as you go. Embrace the comments!

Appendix: What is Reddit?

O U R F O C U S

CommunitySelf-selected audiences

anchored in interests

R E L E V A N C E

ContentNiche audiences

anchored in brand & craft

R E P U T A T I O N

ContactsMass audiences

anchored in friends & family

P O P U L A R I T Y

O U R A U D I E N C E

Relevant audiences

5T O P

U . S . S I T E

430+M I L L I O N

M O N T H L Y V I S I T O R S

A C T I V E C O M M U N I T I E S

130T H O U S A N D

O V E R

PHOTO CREDIT: Reddit Community r/analog

SOURCE: Reddit Internal, 2019; Alexa.com, 2019

who can’t be found anywhere else

SOURCE: Comscore, 2019

38%

Instagram

41%

Twitter

58%

Snapchat

71%

Pinterest

14%

Facebook

U N D U P L I C A T E D U S A U D I E N C E

O U R A U D I E N C E

SOURCE: Reddit Internal, 2019; App Annie 2019

YoY growth in visitors

Q1'18 Q4'18

+30%G R O W T H I N

V I S I T O R S

Reddit momentum

Average daily time spent per visitor in app

Pinterest

18 min

Twitter

20 min

Snapchat

21 min

Instagram

27 min

Reddit

36 min

52 min

Facebook2018 2019

Reddit continues to see year-over-year growth and users are spending more time here than other platforms

H O W R E D D I T W O R K S

Home

Home displays a feed of the top posts from a person’s favorite communities.

H O W R E D D I T W O R K S

Communities

People subscribe to communities, which display as feeds ofuser-created posts.

1 C O M M U N I T Y

U S E R N A M E

V O T E S C O R E

2

P O S T T I T L E3

4

C O M M E N T S5

H O W R E D D I T W O R K S

Posts

User-submitted posts can include stories, links, videos, photos, gifs, memes, and more.A post’s placement in feeds is determined primarily by voting.

U P V O T E I F A P O S T

I S R E L E V A N T

D O W N V O T E I F N O T

R E L E V A N T

/

H O W R E D D I T W O R K S

Voting

Voting helps determine a post’s position and its reach. Upvote to help a post rise in a feed, or downvote to lower it.

Similarly, voting affects ordering of comments.

H O W R E D D I T W O R K S

Comments

Reddit comments are ordered both by time and by voting, which means the best ones appear at the top.They are also threaded, allowing for multiple conversations within one post.

Thank YouG R A C I A S • D A N K E • S PA S I B O • M E R C I