Recruitment Marketing - The recruitment marketing machine

Niche Experts: The Future Of Recruitment

www.recruitmentmarke-nginterna-onal.com

Agenda !!!I -‐ THE SHIFTS IN RECRUITMENT

!The recruitment model is broken 4 ShiFs In Recruitment Recruitment 2.0 – Niche Expert 1 -‐ ALracMng 2 -‐ ConverMng 3 -‐ Scaling

II -‐ CASE STUDIES & WALK THROUGHS !

Case Study 1 – Make You The Expert, DifferenMate Your Brand, Get Incoming Client & Candidate Leads

Case Study 2 – Tired of Cold Calling – Le[ng Technology Do The Work

Case Study 3 – Profit Pulling Pla^orm Case Study 4 – Automated Online Lead Gen Break

Agenda

Agenda !!

III -‐ LIVE WALKTHROUGHS OF TOOLS, MINDMAPS, STRATEGIES

How To Dominate Your Niche & Be Front of Mind With C & C’s in 28 Days

4 Live Sessions Of Tools We Use To Grow Our Clients Businesses ExponenMally

Recruitment MarkeMng Machine – Step by Step 1 of 8 Proven Strategies

The Next 60 Days In Your Business -‐ an invitaMon The Next 6 Months Hot Seats (Time permi[ng)

Permission Content Format

!Industry Leading LinkedIn Strategy How To Be The Sector Goto Man And Create Inbound Leads Use Webinars To Gain Clients and Create 1200– New Candidates How to Regenerate Candidate Databases Build New Websites To Engage Candidates and Clients

www.recruitmentmarke-nginterna-onal.comh2p://recruitmentmarke-nginterna-onal.com/clients/

www.recruitmentmarkeMnginternaMonal.com !

What is your pain?

1. The Recruitment Model Is Broken

!Your Desire

Your Roadblocks

More and more companies have internal recruiters and are sourcing for themselves, leaving the specialist roles !

Big organiza-ons are building their own internal / onsite teams to try and get rid of 3rd party recruiters to save on costs !

Internal recruiters are loathed to use agency when they are doing exactly the same as you. They only want to outsource those niche roles. !

Business owners do not want to be sold to, they want to find a trusted advisor who understands their pressures and worries

The Recruitment Model Is Broken

FACT: Decision Makers & Business Owner

Receive 52 Calls Per Day On Average. Source: Insidesales

FACT: Ge[ng Onto A PSL Is Difficult.

CircumvenMng The Internal Recruiter Is Going To Cause You Long Term

Failure

FACT: The Process You Use To Source Candidates May Or May Not Be

Different From Your CompeMtors. To Your Client You Are Doing The Same

Thing. You Are A Commodity. Source: 800+ clients

I Have Trained Over 800 Recruiters. I Know How You Can NOT Be A

Commodity Any Longer.

Mistake 1 !

They Recognise The Recruitment Business Has Changed. They Realise They Need To DifferenMate Their Brand. But Through No Fault Of Their Own. At Most They Write An ArMcle Or Have A New Website, Hoping That Will Open The Floodgates To Expert Status. It

Never Comes.

Mistake 2 !

Their Main Business Development Tool Is The Telephone. They Are Applying The Same Strategy They Were Taught 5,10 Years Ago. They Do Not Have An Inbound Lead System Which WORKS.

Mistake 3 !

They Believe The Lies They Have Been Told About Social Media. That They Need All Of Them. They Do Not Know The Fastest Route From A to B. Subsequently They Feel Overwhelm And Get Virtually Zero ROI Through Social Media And Give Up On The New World Of

Technology Which Exists.

Mistake 4 !

Their Revenue And Profits Are Directly Defined By The Number Of Hours They Spend Developing Business. They Have No Automated 24/7 Online System For Developing RelaMonships And Engaging

With Clients.

Mistake 5 !

They Have ForgoLen Why They Got Into This Business. To Make A Lot Of Money And Be The Master Of Their Fate. They Have Been Numbed & Demoralised By The Industry And Now Think Small. They Have Been BaLered By Doing The Same Things, Ge[ng The

Same Results Month AFer Month.

These are mistakes normal recruiters make which have not

been shown what the big companies with huge budgets are doing

When You Are One Of Many You Have Two Key Challenges

No 1 Get The Jobs Most Agencies Can’t Access

h2p://gregsavage.com.au/2014/03/11/why-‐agency-‐recruitment-‐is-‐totally-‐screwed/

No 2 Access The Candidates That Other Agencies

Cannot

h2p://gregsavage.com.au/2014/03/11/why-‐agency-‐recruitment-‐is-‐totally-‐screwed/

We Must Become The Trusted Advisor To Clients & Candidates

But, We Are All Doing The Same Thing To Clients & Candidates

Andy It Is Ge[ng Worse,,,

Your Future Clients: “I just want someone I can trust and know

they get my business”

Your Future Candidates: “They treat me like a

piece of meat”

!The Big Elephant In The Room Is This....

You Are No Diff

erent Than Eve

Other Recruiter

Inhouse Recruiters & Business Owners Cannot For

A Second Understand Why Agents In 2014 Apply The Same Methods As

They Did In The 1990’s

SURVEY -‐ INTERNAL RECRUITERS & BO’s: !

They Are Inundated With Agents. They Want A Leader. They Want Someone They Can Trust. They Do Not Have The Time (or inclinaMon) To

Listen To Your Calls. They Want The Easy Way Out. The Decision Made For Them.

SURVEY -‐ AGENCY RECRUITERS !Want To Be Niche Expert / Goto Person Want To DifferenMate Brand Sick Of Cold Callings Know It Needs To Change Don’t Know Where To Start

Becoming The Niche Expert

SoluMon

Recruitment 2

!Why The Recruitment Model Is Broken

!Set You Up For Failure Value -‐ Teach you to shout about yourself the loudest A2ract Side -‐ Teach you manual prospec-ng Convert -‐ teach you to sell onesy twosy Scale -‐ -me for money. work longer hours and make more calls These days you need to prove yourself to the client before even

geRng a role Clients can be compe-tors and only use agency for the super

niche roles !All fueled by your TIME and EFFORT !

“The prize goes to the recruiter who can develop strategies to access those candidates in the segment of the circle that are not acMve. The skill of bringing top hidden talent, that clients can’t find themselves, to the hiring table. That is the Nirvana we should all

be seeking”. !

Greg Savage

Greg Savage “Inch Wide, Mile Deep”

!Deeply Specialized = Credibility With Candidates & Credibility With Clients

The CraF Of Recruitment 2014: !

Niche Credibility = Influence Over His Market (from chasing to the chased)

HOW? !

No more calls No new website No new fancy logo No amazing social media strategy No latest way to speak to decision makers But there is a change in mindset...... And ImplementaMon

!!“Andy, True power to influence business owners & directors comes in the power of

referral and endorsement” !

Rich Schefren, $10k Mentor

“We don’t have Lme to become experts, write blogs...we sell. We need to get

candidates in front of clients and get the green stuff in. ”

I Agree Leverage OPC’s & OPN’s

!The 4 Shifts In Recruitment 2.0

The New Model !

Instead of generalist, we become specialists & trusted advisors to clients & candidates

Instead of manual prospec-ng, automated marke-ng Instead of selling onesy twosy, one to many Instead of -me for money, move to a leveraged one to

many funnel !!!

All fueled by your LEADERSHIP and ADDING VALUE

Shift No 1

About Us Add Value

Shift No 2

Manual Prospecting

Automated Marketing

Shift No 3

1:1 1:Many

Shift No 4

Time For Money

Leverage To Scale

3 Reasons I Hate Manual Prospecting

1. Hard Work

1. Hard Work 2. You Chasing Prospects

3. Positions You As Sales Person, Not The Expert

3 Reasons I Love Automated Marketing

1. Easy

1. Easy 2. You Are Chased

3. Positions You As The Authority

“Inbound Marketing Is The Way!”

“Social Media!”

3 Step System - Job Lead & Client/Candidate Getting System

!http://RecruitmentMarketingInternational.com/

Jobflow

Attract

Convert

Automate

Recruitment MarkeMng Machine

10,000 HoursUnknown

Win:Win:Win

Attract

Convert

Align Add Value

10,000 HoursUnknown

Win:Win:Win Trusted Advisor

Salesman

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

10,000 HoursUnknown

Salesman

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

1:Many

10,000 HoursUnknown

Salesman

Onesey Twosy

Full Pipeline

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

1:Many

Sig System

10,000 HoursUnknown

Salesman

SameOnesey Twosy

Full Pipeline

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

1:Many

Follow UpSig System

10,000 HoursUnknown

Salesman

SameOnesey Twosy

Full Pipeline Full Funnel

Selling

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

1:Many

Follow Up

Repeatable

Sig System

Scattergun

10,000 HoursUnknown

Salesman

SameOnesey Twosy

Selling

Automate

Attract

Convert

Align Add Value

AuthorityUnknown

Leader

1:Many

Automation

Trickles

Follow Up

Repeatable

Sig System

Scattergun

10,000 HoursUnknown

Salesman

SameOnesey Twosy

Selling

Automate

Authority

System

Align Add Value

AuthorityJust Another Recruiter

Niche Leader

1:Many

Automation

Ups and Downs

24/7 Leads Flow

Repeatable

System

SkillsBurnout

Growth

Peaks & Troughs

10,000 HoursUnknown

Chasing Salesman

Delegate

Overwhelm1:1 - Low Numbers

Full Pipeline

Automate

LeaderSales Cold Calling

Direct to DM

!http://RecruitmentMarketingInternational.com/

Jobflow

1. Add Value 2. ALract 3. Convert 4. Scale

How: By Using Credibility And SpecializaMon

How: By Leveraging Other Peoples Networks

How: By AutomaMng Your Candidate & Client Engagement

How: By Moving To One To Many Model With Online Or Offline Strategy

CASE STUDY 1 Person Agency 2-‐10 Size Agency 10+ Size Agency

CASE STUDY 1 Make You The Expert

DifferenMate Your Brand, Get Client & Candidate

Leads (BaLle proven strategy)

Recruitment ‘Expert’ ObjecMves !

Elevate the agency company brand as leaders / crush the compeMMon Wanted to be seen as the expert / goto person in the niche IdenMfy decision makers and budget owners Engage decision makers and budget owners Decrease dependency (virtually cut out) cold calling calling Develop a candidate engagement strategy Implement within 6 weeks and with Minimal budget

What We Found In The Recruitment Business

!They were cold calling budget owners and candidates Their calls were infrequent and only made when they had a candidate or a role to promote The feeling was that the budget owner and candidates did not like receiving these calls The recruiter felt like “just another recruiter” when engaging with both principal contacts They felt they had liLle to no USP from others The recruiter was not funcMoning at 100%. He was demoralized

Phase1:

!Phase 2:

Phase 3:

Phase 4:

Recruitment High Level Phases

Assessment Of Company, Market & CompeMtors

But I SMll Wasn’t Sure How I Was Going To Do That

Rang My Mentor

Leverage Other Peoples ConnecMons & Other Peoples

Networks

“Andy, True power to influence business owners & HR directors comes in the power of referral

and endorsement” !

Researched Who Had The Most ConnecMons In The Industry And Who Would ALract Clients and

Candidates And Open Doors For Us

IdenMfied & Hiring Most InfluenMal People

Had A List Of The Top 100 Most InfluenMal People In The Industry

How Are We Going To Get Them To Endorse / Refer Us For Free?

Leaders Have A Message. They Want To Share Their Message.

They Desire An Audience.

So...We Created An Event Around The Big Topic In That Niche (SAP)

How Did We Get World Leaders To For Free?

Authors have large databases which they want to communicate with

10 World Class Speakers Agree To Present 10 World Class Speakers Agree To Promote The Event For 8 -‐12 Weeks To Their Database’s 10 World Class Speakers Agree To Provide Unique Content Which We Can Distribute With “In Partnership With <NAME>……..” Giving Us PosiMoning & Alignment

Speakers Became Our MarkeMng Department

SAP Endorsed Our Client As A SAP Thought Leader SAP themselves Distributed The Event To Via Their Comm’s Team SAP Spoke On The Event With A Keynote From Their MarkeMng VP SAP Market Saw Our Client As Aligned With SAP

Our ‘Dream Clients’ Wanted In

!The Magic Is This !These messages are saying: !Steve Lucas -‐ Vice President of SAP In AssociaMon With AdvanceTech (Your recruitment Brand) Invites You To (Event Name)........ !“I highly recommend (Our client) In The SAP Space. forward thinking and innovaLve”. !

!Resultummit

!Reach You Can Achieve In Next 60 Days By Applying

Same Steps !

10 Mavens Each With 10,000 TwiLer Followers, Readers, Subscribers Etc

10 x 10,000 = 100,000 They Each Tweet, Mail Their Database, 10 Times

In Total 100,000 x 10 = 1Million Messages Going Out To YOUR Decision Makers WITH Endorsements From

Most InfluenMal People In Your Niche

!Client Outcomes From This Process

!Front page of Google (without spending a penny

on SEO) 30 new client leads per day 1246 candidates registered Content from world’s top speakers we could now

use under our own brand (rather than write own content)

Instant Brand PosiMoning & Leads

! NB: You Sell. You Close. You Do Not Write Content. !

Did not write any content (all wriLen by experts) Did not do any research (experts research!) Did not make any outbound calls (closing hot

leads) Clients saw us as experts as the experts endorsed

up -‐ expert status by alignment! Steps are replicable in any niche! Over 30 Niches!

Zero To Expert Status In 6 Weeks

3 Step Process To SelecMng Speakers !1. IdenMfy & Surveyed Decision Makers For Topics (Pain) 2. Gathered 10 Leading Influencers To Endorse Us 3. Created CommunicaMon Plan For Speakers To Promote Event !

!Case Study Outcome

!Agency Brand Goes Viral The Event Goes Viral The Brand Grows As Do Consultants Candidate Database Grows Decision Makers Perceive The Agency As More Than Just Another Recruiter Now Perceived As Thought Leaders Inbound Calls Asking About What We Do (why would leaders promote them?? They’re curious!) Reason To Call Candidates & Clients (No More Cold Calling)

Post Event Client and Candidate Engagement

!12 hours edit to 12 content videos Release one video per week Candidate engagement and posiMoning for next 12 weeks Stay front of mind and build loyalty from your candidates This can be sold or given away for free with a value aLached

Case Study StaMsMcs !

1246 candidates registered for webinar 3-‐400 on webinar live at all Mmes for 12 Hours Knew driving factors for new candidates SAP endorsed and promoted the company 12 branded training videos created as content Stay front of mind and build loyalty from your candidates and clients Greatly decreased the requirement for cold calls

!Online Event

-‐ You Can Own Your Niche Completely From Behind Your Keyboard (no rejecMon)

!Offline Event

-‐ Can Own Your Niche, Close Face To Face MeeMngs In Days (No sales calls or gatekeepers)

Case Study 2 Tired Of Cold Calling

(Let Technology Do The Work)

It’s Not Your Fault

!The Figures

!10 Mavens Each With 10,000 TwiLer Followers,

Readers, Subscribers Etc 10 x 10,000 = 100,000 They Each Tweet, Mail Their Database, 10 Times

In Total 100,000 x 10 = 1Million Messages Going Out To YOUR Decision Makers WITH Endorsements From

Most InfluenMal People In Your Niche Filling An Online Funnel Is A Set Of Steps

Leverage Is Key

Ditch Cold Calling Altogether

Charles Moore NextGenges.com Pitch Webinar

GrassGreener (DemonstraMon Webinar)

Pitch Online With A PresentaMon And A Webinar

Create webinar registraMon Create pitch webinar Send Invite Host webinar Content With A Pitch Prospect Raise Hand Follow Up Rinse and Repeat, Scale....... Automated.....

Webinar Pitch Steps

No RejecMon Numbers Game Get The Perfect Pitch And Repeat No Dependency On Consultant Skill No Concern About Consultant Having An Off

Day Easy To Scale 100% Metrics Based

Webinar Pitch Steps

Emails / Messages Sent Open Rate CTR Register For Webinar Turned Up For Webinar Stayed To End Converted

Metrics From Webinar

!Give You A Conversion Figure 1000 leads = 7 conversions = £10k per role =

£70k revenue How do we get 10,000 leads? Revenue will then be £700k Scale...... Exit strategy for business.....

Metrics From Webinar

No More Cold Calling

Instant PosiMoning Instant Branding No Amount Of Money Could Buy Follow Up Warm Leads Lead GeneraMon No Sales Calls Trusted Advisor PosiMon Clients & Candidates DO NOT See You As A Recruiter Clients Open Up Roles You Would Not Have Known About Candidate Seek You As An Authority (and not a

salesperson)

2014+ Niche Leadership Is About Data NOT Calling One To One

!SHIFT

Your job is not to get as many calls in a day as possible. Your job is to influence, engage and elicit an acMon from a prospect. Use the funnel approach. Get as many leads into the funnel as possible. We will cover this later. Build a Long Term Asset. We are building a Business ASSET. !

Knowing is not enough. !!

!Key Learning

Your job is not to get as many calls in a day as possible. Your job is to influence, engage and elicit an acMon from a prospect. Use the funnel approach. Get as many leads into the funnel as possible. We will cover this later. Build a Long Term Asset. We are building a Business ASSET. Data is EVERYWHERE! !

Knowing is not enough. !!

2014+ Niche Leadership Is About Data NOT Calling One To One

!Screen Shot Of Data From My Own

Business !

Data Sources LinkedIn Groups !High Traffic Blogs !Secret Websites (CNN) !Tools (2,000 PR sites) !Banners On Websites

Amazon !Industry Lists !TechnoraM !Alexa !ROI Social Media

Data For You To Monopolize Your Market In Next 60 Days

4 Strategies To Follow At End !

It’s Not Can You. !

It’s Will You? !

Case Study 3 !

Profit Pulling Pla^orm !

Profit Pulling Pla^orm (Automated Pla^orm)

1. Why You Need An Automated Framework

Correct Data capture (lifeblood of your business) = Lead generaMon

Your online sales team (takes your prospect through a sequence)

Evergreen systems that run 24/7 Fresh Live data daily Communicate daily to engage candidates Engagement With Clients Overcome objecMons in your online comm’s

1. Why You Need An Automated Framework

End Call, Add prospect to an automated lead gen funnels that details

Why your company Overcome objecMons Case studies of results Link to automated webinar Survey to submit details = Leads for your consultants

!The Challenge Become Adding Data The

Funnel NOT COLD CALLING

!2. Infrastructure Components Of The

Framework !

1. Website or Squeeze Page 2. Auto responder 3. Auto responder sequence

-‐ Outcomes components -‐ Surveys -‐ CV submission !!

Framework !

1. Website or Squeeze Page !

-‐ Website (wordpress -‐ do you have opt ins?)

-‐ Squeeze Page !!!

!Metrics Are The LifeBlood Of The 21st

Century Recruitment Business !

Framework !

2. Autoresponder !“An autoresponder series is just another fancy term for a number of automated pre-‐wriLen emails that get sent to your subscribers in a sequenMal order. This is different than a broadcast, which is a one-‐-me message that gets sent to all of your subscribers (or a par-cular segment of your subscribers that you set) at the same -me”.

!2. Autoresponder opMon 1

!Do Not

!3. Simple Rule For Recruiters -‐ Content

Components of the framework !

2 autoresponders -‐ 1 for clients, 1 candidates 50% content 25% engagement 25% sales

!!(Mind Valley) !!

!3. Content Components of the framework

What is the outcome you desire? Candidates

Submit their personal circumstances Complete survey Provide Referrals

!Clients

Direct to a webinar with your pitch? !!

!No More Cold Calling!

Case Study 3 !

Automated Lead GeneraMon

How Did We Turn Emails & Data Into New Automated Business Leads?

Candidate & Client Database

Autoresponder

!Decision Makers (Not Gate Keepers) Register Their Details On Website or Webinars Send Automated Emails Using Autoresponder Across Weeks/Months EliciMng Project Details and Requirements Offer Tickets For EnMre Teams To ALend A Webinar / Event Elicit InformaMon

Who Is Decision Maker Contact Details No In Team New Projects In Next 6 Months

How Did We Turn Emails & Data Into New Automated Business Leads?

!Elicit Client & Candidate Status – Project

Status, Are They Open To A Move? !

Place a value of £99 on each seat Complete a survey and receive a Mcket 10 quesMons (5 subject -‐ which topics do you want covered etc) 5 are related to what will drive the candidate to change posiMon and give lead generaMon info for the recruiter

!Outcome

!Agency Wins Favour As Candidate Perceives The Agency As “Buying” Them A Ticket The Recruiter Has Contact Details, A Reason To Call and Drivers For Candidate To Consider A Move EnMre Teams Sign Up To Watch The Summit 30 New Leads In The Business Every Single Day Consultants Have Hot Leads To Follow Up On A Daily Basis

Set Up Time -‐ Less Than An Hour

Dominate Your Niche And Be Front Of Mind In 60 Days

1. IdenMfy your target market -‐ candidates and clients -‐ Dream 50 2. Create Master Data Set Email database LinkedIn ConnecMons New Data Required (Odesk.com) 3. Facebook -‐ Ads 4. YouTube 5. LinkedIn -‐ Tagging 6. Email -‐ Autoresponder 7. Webinar Set Up !

LIVE SESSION -‐ 1 -‐ Facebook Ads To Get Front Of Mind 24/7 Even In Your Sleep For $5 A Day

LIVE SESSION -‐ 2 -‐ Digital Branding -‐ Get Your Brand & Your Message On Google (44 Mmes more powerful than an arMcle)

Channel Set Up For $5 Dollars

LIVE SESSION -‐ 3 -‐ Auto Responder -‐ Automate Your Engagement. Set Up Once & Leave

LIVE SESSION -‐ 4 -‐ Webinar Set Up -‐ Leverage MulM Person ProspecMng

MindMap -‐ Recruitment MarkeMng Machine

MindMap -‐ Recruitment MarkeMng Machine Process 1of 8

!Gus De Camargo, Member Of Academy

!“Literally minutes aFer your instrucMons (on the

webinar) I had this ”. !!

!Gus De Camargo

!“ !!

“Incoming Leads from BOTH Clients And Candidates Following Andy’s Social Media Strategy In Just 3 Weeks” !Laura Hamidova, Fireworks hLp://www.linkedin.com/pub/laura-‐hamidova/42/a54/a93

Go here Now: hLp://bit.ly/rmi6weeks

“2 New Clients From Inbound Leads Within 8 Weeks Directly ResulMng From Applying What Andy Laid Out In Webinar 1. This Was Worth £100k In Fees To Me”. Edwin Glas, ExecuMves Online hLp://www.linkedin.com/profile/view?id=1388008

“First Event 6 Weeks AFer Session 1. The Very Same Decision Makers Spent Months Trying To Call, Are Calling Me! ” !Alex Horner, Horner And Roberts hLp://uk.linkedin.com/in/alexanderhorner

“I Got To No 1 Out Of 4,724,395 Results AFer Session 1! An Immediate Impact On My Candidate Client & Candidate Traffic!” !Reema Bhullar, Font Talent hLp://www.linkedin.com/profile/view?id=24126351

““There are few people operaMng anywhere with the ability to deliver markeMng services in the way that Andy does. He understands recruitment the landscape and applies his extensive markeMng knowledge to great effect, delivering tangible results that pay for his services many Mmes over”. !Mark Stephens, Smart Recruit !!!!

hLp://www.linkedin.com/profile/view?id=2147562

!!!This Is What Global Leaders In Recruitment Say...

“I Had Been Tracking Andy For A Long Time. AFer His First ConsultaMon. I Created 14 New Clients By Applying His Online Webinar Strategy. You Need Yo Get Andy Whitehead In Your Business Before Your CompeMtor Does” !Roy Ripper, Roy Ripper.com World Class RecruiMng!hLp://www.linkedin.com/profile/view?id=5584573

“The Most InnovaMve Ways To Grow A Recruitment Business Using Online Strategy I Have Ever Seen. I have Recommended Andy To My Clients As I Have Seen The Results First Hand” !Mike Walmsley, RecruitmentTraining.Com World Class Recruitment Training!hLp://www.linkedin.com/profile/view?id=2209736

!Jon LiLman, Member of Academy

!“We have Leon dryman – advisor to CEO $5BN

manufacturers, Group SEB. He is the the one who took geroge foreman to wall street”

!Charles Moore, Member of Academy

!“Just takes a liLle work on my part to review search, review, and determine who I like. Wow-‐ Andy -‐ this is SOOOO EASYYYY! The cost associated with the potenMal for new clients $$$$ fees is wide open. You are the BEST ANDY!!!! !This in reality is worth thousands of dollars in actual value. Extremely valuable. I would never have figured this out without you. I believe I owe you a bonus on my 1st client as result of using what I have learned in Inner Circle”

Do You Want To Switch This On In Your Business?

!Increased Candidate Loyalty Direct personal contact with decision makers Consistently More High Calibre Candidates Be Seen As A Specialist In Next 60 Days Automated Lead GeneraMon Which Once Set Up Will

Last For Years More Clients More Candidates Step By Step Plan For Next 60 Days

The “Recruitment Exp 6 Week “Personal

Coaching Program”

!1. 6 x Weekly Webinars Live Personal Coaching Sessions !!!

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !2. Week 1 -‐ Se[ng Up Your Profit Pulling Automated Lead GeneraMon Pla^orm Webinar............................................$199 !!

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !2. Week 1 -‐ Se[ng Up Your Profit Pulling Automated Lead GeneraMon Pla^orm Webinar............................................$199 !3. Week 2 -‐ Niche Extra To Niche Expert In 6 Weeks...........$199 !!

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !2. Week 1 -‐ Se[ng Up Your Profit Pulling Automated Lead GeneraMon Pla^orm Webinar............................................$199 !3. Week 2 -‐ Niche Extra To Niche Expert In 6 Weeks...........$199 !4. Week 3 -‐ Le[ng Technology Doing The Heavy Work......$199 !!

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !5. Week 4 -‐ Crash Course In Viral SEO Content CreaMon Webinar.............................................................................$199 !

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !5. Week 4 -‐ Crash Course In Viral SEO Content CreaMon Webinar.............................................................................$199 !6. Week 5 -‐ Client & Candidate Lead GeneraMon With ROI Social Media Webinar........................................................$199 !

!1. 6 x Weekly Webinars Live Personal Coaching Sessions With Weekly Q & A Teleseminar !5. Week 4 -‐ Crash Course In Viral SEO Content CreaMon Webinar.............................................................................$199 !6. Week 5 -‐ Client & Candidate Lead GeneraMon With ROI Social Media Webinar........................................................$199 !7. Week 6 -‐ Scaling Your Business & No More Cold Calling Webinar.............................................................................$199 !

8. Bonus # 1 -‐ 6 Weekly Q&A Webinars............................$497 Email Support -‐ Tuesday AFer I Will Host Teleseminar With All Answers !All Will Be Recorded And Available In Secret Members Area

http://bit.ly/london_gc

LIVE: Members Area Templates

Done For You MindMaps

Recruitment 2.0: The Recruitment Niche Academy strategy !

No sales calls Done via laptop 1 in 100 will reject you On telephone -‐ 1 in 42 get through to DM Enjoy recruiMng again

!To get leads in your business in next 28

days !Your job is not to get as many calls in a day as

possible. Get as many leads into the funnel as possible. We are building a Business ASSET. !

!Speakers Send Traffic To Your Website

Do you think it would be a good idea to implement the proven results systems to stop cold calling in your business at the

first opportunity you got?

!Discover The Automated Email System Which Works 24/7

Bringing In Leads !SeRng Up Your Autoresponder To Engage On Autopilot

!Automate Your Lead Genera-on Inc Set Up !Client Funnel Set Up To End Cold Calling !Take you step by step through how to set up you own automated system. It consists of

the very same steps that have added 498 new paying clients to my business in the last 5 months.

Component 1: Se[ng Up Your Profit Pulling Pla^orm

Component 2: Niche Extra To Niche Expert In 6 Weeks !

The Exact Steps To Get 10 Of World’s Top Speakers Endorse You And Your Brand !

The Exact Formula To Crea-ng Your Own Online or Offline Event To Drive Expert Status In 6 Weeks !

SeRng Up The Lead Capture Process For Your Consultants To Follow Up !

Case Studies -‐ we have used to get 10 of the worlds top speakers to endorse our clients.

Component 3: Let Technology Do The Heavy Work !

SeRng Up The Exact Same System That Has Brought 498 Client Leads In 5 Months !Automated Framework To Elicit Client Details & Candidate

Requirements !

Systema-c Communica-on Plan Which Posi-ons You In Front Of Mind Of Clients 24/7 !

Email System ($19) Which Gives You Leads Every Day !

Component 4: Crash Course In Viral SEO Content CreaMon !

Discover How To Get Amazon Authors Write Content For You And Share To Their Followers !How To Get On The Front Page Of Google Without Wri-ng

A Word Of Content !

Discover the exact steps our clients have used to have ar-cles, podcasts, reports, webinars and even books without even wri-ng a single word. !Step By Step Instruc-ons On How To Have Experts Speak At Your Own Online

Or Offline Event !

Component 5: Client & Candidate Leads & ROI Social Media !

SeRng Up Social Media Channels You Should Use And Which You Should Not !The LinkedIn Loopholes Which Will Drive Huge Traffic

To Your Website And LinkedIn Profile !

The Inside Trick To GeRng Onto CNN (For Free) !How To Get Clients & Candidates Off Social Media

And Onto The Phone !!

Component 6: Scaling Your Business -‐ No More Cold Calling & Lead GeneraMon !Systems Now In Place. Scale Your Business And Grow

Your Leads Exponen-ally !Filling Your Funnel With Leads Every Single day

!Discover The Tools I Use To Spy On Compe-tors

And Ensure I Maximise Leads Every Day !Find out how to grow leads exponen-ally,

have a system in place to remove the objec-ons from your prospects before you even speak to them.

Scaling Your Business & How To Your Consultants On The New Lead Genera-on Process !

The “Recruitment Exp 6 Week “Personal

Coaching Program”

9. Bonus # 2 -‐ LinkedIn Recruitment Blueprint E-‐Learning....$497 !

ALract Candidates, Generate Inbound Leads, Own Sector Leadership

!!!!!!!

9. Bonus # 2 -‐ LinkedIn Recruitment Blueprint E-‐Learning !!!!!!!!

4. Bonus # 3 -‐ Candidate Cashflow....................................$997How To Turn Candidates Into Raving Fans, Candidate Engagement Like A Large Corporate & Drive Referrals

5. Bonus # 4 -‐ Website Report & Analysis...............................$197

1. 6 x Weekly Webinars Live Personal Coaching Sessions Week 1 -‐ Profit Pulling Automated Lead GeneraMon Pla^orm.....$199 Week 2 -‐ Niche Extra To Niche Expert In 6 Weeks........................$199 Week 3 -‐ Le[ng Technology Doing The Heavy Work...................$199 Week 4 -‐ Crash Course In Viral SEO Content CreaMon..................$199 Week 5 -‐ Client & Candidate Lead GeneraMon ROI Social Media..$199 Week 6 -‐ Scaling Your Business & No More Cold Calling...............$199 !2. Bonus # 1 -‐ 6 Weekly Q&A Webinars.............................................$497 3. Bonus # 2 -‐ LinkedIn Recruitment Blueprint...................................$497 4. Bonus # 3 -‐ Candidate Cashflow.....................................................$997 5. Bonus # 4 -‐ Website Analysis & Report........................... ...............$197 !Total Value........................................................................................$3,382

£297 Today -‐ Then Rises Back To $999 For No 6 Onwards

!Starts Thursday 10am EST / 3pm GMT

Will Be Recorded TesMmonial In Return

Agenda !!!I -‐ THE SHIFTS IN RECRUITMENT

!The recruitment model is broken 4 ShiFs In Recruitment Recruitment 2.0 – Niche Expert 1 -‐ ALracMng 2 -‐ ConverMng 3 -‐ Scaling

II -‐ CASE STUDIES & WALK THROUGHS !

Case Study 1 – Make You The Expert, DifferenMate Your Brand, Get Incoming Client & Candidate Leads

Case Study 2 – Tired of Cold Calling – Le[ng Technology Do The Work

Case Study 3 – Profit Pulling Pla^orm Case Study 4 – Automated Online Lead Gen Break

Agenda

Agenda !!

III -‐ LIVE WALKTHROUGHS OF TOOLS, MINDMAPS, STRATEGIES

How To Dominate Your Niche & Be Front of Mind With C & C’s in 28 Days

4 Live Sessions Of Tools We Use To Grow Our Clients Businesses ExponenMally

Recruitment MarkeMng Machine – Step by Step 1 of 8 Proven Strategies

The Next 60 Days In Your Business -‐ an invitaMon The Next 6 Months Hot Seats (Time permi[ng)

The Inner Circle !

High Level Coaching Program !

$5,000 -‐ $3500 !

Speak To Me Directly

£297 Today -‐ Then Rises Back To $999 For No 6 Onwards

!Starts Thursday 10am EST / 3pm GMT

Will Be Recorded TesMmonial In Return

LIVE HOT SEATS

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