Recruitment Marketing for Non-Rocket Scientists

Post on 24-Jun-2015

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Presentation from the ERE Expo 2010 Fall in Florida, presented by Peter Weddle.

Transcript of Recruitment Marketing for Non-Rocket Scientists

WEDDLE’s

What We Did + How We Did It = The Lesson We Learned

  Content   Placement   Structure

WEDDLE’s 2010 Source of Employment Survey

1GH = 3N + 2GP + 1D

1GH = 1 great hire

3N = 3 niche sites (job boards, social media)

2GP = 2 general purpose recruitment sites

1D = 1 diversity site

Structure

Format

Start a Relationship

great

Electronic Flyer

• Brand attributes

• WIIFT

• Link to a farm

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