Post on 04-Aug-2020
Recruiting Great Candidates in a Tight Market
Strategies for Success
Presented byLeslie Rothman
September25,2018
Today’sPresenterLeslieRothman,MBA,FoundingPrincipalConsultant/Coach,Career&WorkplaceDirections
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Recruiting in a Tight Market Strategies for Success
Agenda ! The Landscape
! Attracting Great Candidates (postings that pop)
! Creating Candidate Connections
! Tips, Trends & Best Practices ____________________________________________
Career & Work place Directions, LLC. © Copyright 2018 All Rights Reserved
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Recruiting in a Tight Market Strategies for Success
! The Talent Landscape
! Company Brand = Talent Acquisition Process
____________________________________________Career & Work place Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Differentiate Your Organization
! Put on a marketing hat
! Your candidates = Your customers
! Connect with job seekers – touch points count
_____________________________________________________ Career & Work place Directions, LLC
Recruiting in a Tight Market Strategies for Success
Create Postings that POP Why Bother?
! Attract best applicants
! Higher quality submissions
! Positive brand impression! ____________________________________________C
areer & Work place Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Tips for Creating Great Postings
" Sell the opportunity
" Talk culture/brand
" Prioritize short list of responsibilities & requirements
" Highlight outcomes & impact
" Remember visual counts! ____________________________________________
Career & Workplace Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Connecting Communication Our Local Client Survey found
! 100% respondents cited poor communication throughout the process as something frequently experienced, which negatively impacted their impression of an organization
! “I am judging the culture of your organization by the way I am treated during the hiring process. I am a well qualified candidate you might miss out on me next time.”
! Candidates opted out of the process and many decided not to re-apply for future positions.
___________________________________________________________ Career & Workplace Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Critical Customer Touch Points Interview Phase
! Communication – Interview process & timelines
! Lack of up front explanation. Changes in outlined timeframe or process, position direction changed, no longer a candidate
“ The rare instances when a company did communicate proactively really stood out and served as a very positive impression of that
organization”
! Interviewers ! Poorly prepared ! Not aligned in view of position
_____________________________________________________ Career & Workplace Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Critical Customer Touch Points
Post Interview Phase
! Communication and Follow Through
“5 hrs. interviewing with senior execs. Was told a couple of weeks, didn’t hear and called to follow-up. They decided to go in a different direction.”
! Consideration for time and effort “I put a lot of thought and effort into my cover letter, resume, application and interviews, and missed work during the interview process. At least thank me for my time.”
_________________________________________________________________________________________ Career & Work place Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Improve Your Candidate Experience
! On-line process - candidate friendly mindset
! Communication throughout - quick & respectful
! Recognize Candidate Efforts - meet commitments, communicate status and say thank you!
____________________________________________ Career & Work place Directions, LLC
Recruiting in a Tight Market Strategies for Success
Ways to Improve Your Process
" Review your entire process with a customer mindset
" Solicit & embrace feedback – new hires, glassdoor, those not hired
" Measure “customer” experience – communicate “cost” negative experience
" Set consistent plan for candidates move through process
" Create accountability – add to recruitment metrics _____________________________________________________
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Recruiting in a Tight Market Strategies for Success
Trends & Best Practices " Develop Recruitment Strategy – who want to
build your workforce
" Use Data Based decision-making inform all aspects of recruiting
" Shift from “finding” to “selling” talent " Videos " Career Pages " “sell” mindset
_____________________________________________________ Career & Work place Directions, LLC
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Recruiting in a Tight Market Strategies for Success
Grab the low hanging fruit!
" Employ a marketing mindset
" Create connections at every step
" Be your company brand’s champion
_____________________________________________________ Career & Work place Directions, LLC
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Questions?
# Please feel free to contact Leslie at # leslie@cwdirections.com # Or call 207.791.7845
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