RECRUIT LIKE A MARKETER

HIRE LIKE A BOSS

If you want to speak with me after, just walk up here!

MY NAME IS @MARENHOGAN

Passive candidates barely exist anymore. Today, we call them PACTIVE!

PASSIVE?

PR FOR PASSIVES

THINK LIKE A MARKETER

STAY LOOSE, MAN

If you find the perfect candidate…

…make a place for them, and keep the others

interested.

77% are likely

to share

a

negative

experience.

No news =

bad news

Reduces amount of

accepted offers.

Bad branding.

Fewer and fewer quality

applicants apply.

A negative experience…

“I can’t possibly respond to

every resume that comes

into our shop.”

YOU’RE NOT HELPLESS. RECRUITING IS NOT HELPLESS.

“We’re too big/small

busy/understaffed/

underfunded.”

THEY GET ATTRACTION

Attracting people is something marketing does

every day.

in a Big Way

MARKETING KNOWS

SERVICE

NURTURE YOUR APPLICANTSNurture your applicants…like customers

Go through your process…no matter what

Frustrating?

Give up?

Sign Off?

BORED?

USE

ANALYTICS

Employee

Profiles

HOW DO WE DO THIS?

Social Job Ads

Applica

tion

Live Chat

Front Loading

Target

TOOLS TO USE

CRM (Avature, Zoho, Salesforce, Asana)

Live Chat (oLark, BoldChat, ZenDesk)

Document Libraries (Google Drive, Gravity Forms, Dropbox)

Social Analytics (SproutSocial, Buffer, Hootsuite)

Marketing Automation (Marketo, Hubspot, Eloqua, Pardot)

TOOLS TO USE

REACHING YOUR TARGETS

EXPAND YOUR PRESENCE

REACH A LOT, WITH A LITTLE

NARROWCASTING

MAKE MOBILE…part of your everyday schedule.

GO mobile

TOOLS TO USE

Manage your social profiles from one dashboard• Sprout Social• HootSuite• Buffer

Run Multiple GRANULAR ad campaigns• Qwava• Shoutlet

TOOLS TO USE

KNOW THE TALENT POOL

Create

profiles/templates

Build gated forms

Generate surveys

NOTICING TRENDS

Create a job calendar

Research your pipeline

Project Management

Yammer Evernote Basecamp

SurveysSurvey Monkey

Marketing Automation (forms)Marketo Hubspot Eloqua Pardot

Templates MailChimp Most ATS Ad software

TOOLS TO USE

HAVE A CLEAR

CTA

Create a

community

through video

Video is starting to matter.

Smart

recruiters are

recognizing the need to

jump on board.

your way

out of

bad hires

TOOLS TO USE

NOT EVERYONE

IS A FIT.

REALIZE

ALLOW FOR SELF-SELECTION

MEASURE

ELEMENTS OF STRATEGY

ANSWER THE QUESTIONS• How much information should

you be giving your jobseekers?

• When do they need to apply to have the best chance?

• How long until they will hear from you if at all?

THANKS!

@marenhogan

402.577.0760

SOURCEShttp://recruiterbox.com/blog/making-friends-with-marketing-why-when-and-how/

http://www.recruiter.com/i/take-these-recruiting-methods-from-marketers/

http://www.recruiter.com/i/narrowcasting-from-marketing-to-recruiting/

http://www.recruiter.com/i/passive-active-pactive/

http://new-talent-times.softwareadvice.com/pr-recruiters-secret-weapon-1113/

http://www.hrexaminer.com/recruiting-sizzle/

http://recruiterbox.com/blog/think-talent-pipelining-in-321/