03

HOW TO USE GOOGL

E+TO

GENERATE

MASSIVE

EXPOSURE

12

MENTALROADBLOCKS

Did you

Hear that?DISCOMFORT, ANXIETY AND

STRESS!

IMAGINe...Using Google+ to Generate Massive Online Exposure

1

2

3

4

Learn how to properly optimize your profileHow to compel your fans and followers to take actionGain new connections by expanding your reachEstablish you as the go-to professional within your market

05

THE POWER OF GOOGLE+

540 Million Active Users

Google+ is Google

Local Search

Social Signals

THE TIME IS NOW

optimize YOUR Profile

MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL

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STEPS TO A COMPLETE PROFILEUSING ALL OF THE GOOGLE+ REAL ESTATE

Answer client questions

Share your story

Don’t forget key details

Share details around the process and speak to specific needs/concerns.

Tell them what you do, why you do it and why they should care.

Your profile should include links, skills, testimonials, success stories, and any other “WOW” details.

WRITE GREAT CONTENTGreat content, written and shared consistently,

creates meaningful relationships with your target market.

19

Topics?Inspiration

is everywhere!

• Answers to FAQ• Video explanations of the

process• How-to’s from affinity

partners such as mortgage, appraiser or title company

INCLUDE:

MAKE IT EASY!KEEP A “SWIPE” FILE WITH IDEAS

MANAGE ContactsUse Google+ Circles to keep in

front of the right people on a daily basis.

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Proconsumerpartn

erRECRUI

TS

INDUSTRY PROFESSIONALS

VENDORS AND AFFINITY PARTNERS

HOME BUYERS AND SELLERS

POTENTIAL RECRUITS

JOIN NICHE SPECIFIC

COMMUNITIESCommunities connect you to the right people,

in the right place, at the right time.

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Google+

communities hyper targeted

Like minded pros

recruits

Local vendors

and busines

ses

Buyers

and selle

rs

Find + Connect + Engage

Creating goOgle+ circles

HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT

Use Circles like you would lists

on Twitter or Facebook

Add people to lists as you

follow them to keep things

tidy

Create notification circles to

update certain

followers

Post to “Public” to allow anyone

to view and comment on your content

Share with a select group of people to target

your specific message

GET VISUALUse images to boost engagement and

awareness.

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CREATE VISUAL APPEAL

• Intentional

• Consistent

• Valuable

Stay “On Brand”

1

Always Be:

2

USEGOOGLE+ HANGOUTS

GOOGLE+ HANGOUTS BRING CONVERSATIONS TO LIFE THROUGH THE POWER OF VIDEO.

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INTERVIEWS

1

ANSWER QUESTIONS

2

SHARE STORIES3

BECOME THE LOCAL EXPERTGOOGLE+ HANGOUTS CAN POSITION YOU AS THE GO-TO EXPERT WITHIN YOUR AREA. PROVIDE

SOLUTIONS4

The power of google+

“The potential for businesses and professionals is great - don’t ever forget that this is from Google after all. Your activities on Google+ influence search results. I’d rather be a search engine trying to get social [than] a social site trying to get search.” – Guy Kawasaki

Connect with me on Social Media

http://rebekahr.com/wtplus

GRAB THE BOOK “WHAT THE

PLUS!”

TWITTER

@rebekahrad

ice

GOOGLE+

+REBEKAH

RADICE

FACEBOOK

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