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MGT: Real-world Social Business Adoption Tricks and Tips

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Three Stories

• Early Adopters• Low Hanging Fruit• Energy

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Your Early Adopters letyou scale your implementation

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What do your Early Adopters Need?

Trust that you will support them

Your attention and presence where they are. Coaching, calls, meetings, one-to-ones.

Belief that this is worth their reputation & time

Buy-in from their manager and their senior management. A feeling of belonging to a team.Mutual support structures

An understanding of what is expected of them

A clear vision, endorsed by senior management. A plan of execution and ramp-up plan

Time to play and learn from you

Homework exercises, fun examples, time from management to experiment.

A purpose Find examples of how Social can help them do their job - without it they won’t believe.

Quick support from you Lack of support undermines their confidence. Lack of belief in the project or enterprise will erode the benefits.

An opportunity to shape future events.

Their feedback and knowledge is the key to your success - make the future progress of your project consultative.

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Social Business is about getting the benefits of social in what you do every day

• Go after common procedures for “socializing”:– Meeting Management - Activities– Project Management - Activities– Brainstorming - Ideation Blog– File Sharing - Files, Content Manager– Standardizing documentation - Wikis– Community News - Blogs

• Tackle areas people are interested in:– Food– Money– Leisure

• Big Process Re-Engineering Processes are:– Risky– Time-consuming– Need lots of management– Often on the critical path

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Low Hanging Fruit - Examples

Meeting Management http://bit.ly/10Ojlrm

Project Management http://bit.ly/lwkA2w

Brainstorming http://bit.ly/mCughT

File Sharing http://bit.ly/11FvfTE

Standardizing Documentation http://bit.ly/yT1NH

Blogging with Connections http://bit.ly/10aQ71B

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You’re Fired!

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Energy

You will be lucky if 25% of what you do or say is paid attention to.

Persistent and prolongedenergy is needed to makeyour social business solution a success.

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Vision, Sponsorship, Resource

Early Adopter Growth Plan

Build Communities & Content

Start Adapting Processes

Appoint your successors

Congratulateyour sponsor

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• Early Adopters– Don’t try to be a superhero– Pick a core team & train them well– Give them the skills for them to build their teams– Become Power Rangers!

• Low Hanging Fruit– Go after processes you can socialize easily– These often relate to food, money, leisure– People will train themselves!– Don’t get Fired

• Energy– Rolling out social business is a marathon, not a sprint.– Planning the race means you’ll reach the end.– Be magnanimous in victory!

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