7Real World Lessons from

The Product Image Report by

Million Product Images

Been curious to know if there’s a product image standard in the eCommerce industry?

We were. And because we have data from over seven million edited product images, we decided to find the answers...

All Hail King JPG75% of outputted images are JPG

Page load speed matters more than perfect compression.

JPG uses lossy compression that maintains high (but not perfect) quality.

PNG uses lossless compression that stands up to any amount of zooming and allows transparency.

3.1%

10.6%

11.6%

74.7%

White Wins Handily76% are filled with a white background

Consistency and accurate color representation are both servedby white backgrounds.

White Wins HandilyRemoving the background...

1. Eliminates distractions and keeps the focus on your product.2. Reduces your file size, because they simplify compression.3. Blends your product image with the page.4. Represents your product’s colors accurately.

Find Your Center79% are center vertically aligned

It provides the most consistentpresentation.

Vertical center alignment creates clean lines when you have products that vary in size and shape, likejewelry, furniture, tools, or otherdiverse products.

No One Size Fits AllWidth and height vary widely

Height and width should bedetermined by your productand your web strategy.

Ecommerce platforms havedifferent needs.

Speak with your web developer and find out what they think isoptimal for your site.

When in doubt, keep your original image dimensions. You can alwaysscale an image down, but scaling it up compromises quality.

Shadows: Just Act Natural82% of images with shadow use the natural type

Nothing like a good shadow to give depth to your product image, right? The owners of 1.2 million product images agree with you.

!What We’ve Learned

OPTIMIZE

While we wouldn’t necessarily recommend copying all the most popular settings for

your own product images, you shouldcertainly consider their value.

Don’t be afraidto be different!

Your product images should beoptimized for your website.

Being on the web means eCommerce owners share many of the same Challenges, but products are unique and your needs may be different than the norm.

Beautiful ImagesSell Products

Get eCommerce Product Photographyand Post-Production Best Practices

HERE