Readership Profile

The Facts•They go to gigs and live shows• Readers spend an average of £45 on footwear per purchase•Readers spend an average of £465 on clothes every year•Spend an average of £25 per gig they attend•45% own cars with their own insurance policies•75% prefer bright coloured clothing; 25% prefer dark coloured clothing•56% admit they swear frequently in everyday conversation.•30% own an electrical instrument•82% say they lose themselves in the music when at a live gig.•85% use the internet and 70% have broadband

•On average readers own 25 DVDs•Readers spend on average £46 on DVDs per annum•95% of readers own some form of console•Readers spend an average of £150 per annum on games•Only 12% watch just terrestrial television.•55% of readers regularly attend parties•60% care for their image•80% agree that they don’t plan the future

•MALE: 59%•FEMALE: 41%•Average age: 19•Working full time: 15%•Working part time: 42%•Still studying: 63%•ABC1: 60%