Post on 01-Jul-2020
Read our interview with Leonard Brody about his book here.
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The innovation era as we know it has ended.
Introducing a new series that will take an
in-depth look at the industries being rewritten as
a result of the largest behavioral shift in history.
Forbes.com/TheGreatRewrite
Almost everything we dohow we manufacture goods
how we generate powerhow we transport people & products
how we create valuehow we treat diseases
is being completely rewritten.
Rising in its wake is
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A Fundamental Shift
CurrentTension
Influence & Authority
Old Model:For the People
Influence & Authority
Influence & Authority
New Model:With the People
Source: 2017 Edelman Trust Barometer Study
Innovating for the “me first” generation, 2017
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How often do you use a smartphone, including times you look at it, check it, or use it for any reason?Source: Gallup
Shar
e of
resp
onde
nts
Overall 18-29 30-49 50-64 65+
11%
41%
22%
51%
12%
47%
6%
33%
3%
18%
60%
50%
40%
30%
20%
10%
0%
% Every few minutes % A few times an hour
Mobile Habits
Innovating for the “me first” generation, 2017
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Travel Disruptors
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The Future of Newspapers and Magazines in Flight | 2016
The Future of Newspapers and Magazines in Flight
PressReader presents
An industry survey and trend report
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The future of technology, content and the hotel guest experience | 2017
Click through to read the full APEX Report The full Forbes Report will be in our next issue of The Insider – stay tuned!
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APEX Report
Forbes Travel Guide Report
The quality of a hotel’s newspaper and magazine offering is a differentiating factor when it comes to the guest experience
Yes
67%
33%
No
Percentage of respondents that believe in-flight digital publications are hugely beneficial to the passenger experience
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When will you stop offering printed publications?
of airlines have already stopped offering print or will in the next five years
What is your three year publication strategy?
of hotels have already stopped offering print or will in the next three years
10% 20% 30% 40% 50%
We plan to reduce print and increase
focus on digital
We’ve already switched to digital only from print, or
plan to switch to digital only
We plan to maintain current status quo of print purchase
N/A, newspapers and magazines are not part of
our guest offering
APEX Report
Forbes Travel Guide Report
10% 20% 30% 40% 50%
We already have
Within 5 years
Within 10 years
Never
70% 37%
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33%
74% 70% 58%
24% 21%
Internet Mobile phoneMulti-media file streaming
today
by 2019 by 2019 by 2019
today today
% of airlines planning in-flight servicesSource: The Airline it trends survey 2016 | SITA 2016
Airlines driving on-board services to passenger device
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Right
ContentAudienceTimeChannelsPrice
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Curation:Readers’ habits are as unique as their fingerprints
Innovating for the “me first” generation, 2017
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Have you paid for digital news content in the past year?
0%
n=965 n=979 n=978 n=973 n=2,028 n=1,062 n=2,078
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No, but likely to do so in the future No, and unlikely to do so in the future
Source: Reuters Institute for the Study of Journalism
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Freemodel
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Singlesubscriptions
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The iTunes model As seen on:
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All-you-can-consume As seen on:
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Right
ContentAudienceTimeChannelsPrice
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What opportunities lie ahead?
Nikolay MalyarovChief Content OfficerTwitter: @malyarovpublishing@pressreader.com
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