VMware IncRavi ShresthaSenior Marketing Operations Web

Development Manager

rshrestha@vmware.com

PresentationEloqua Experience 08 The Rio HotelLas Vegas

VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the data center. With 2007 revenues of $1.33 billion, more than 120,000 customers and nearly 18,000 partners, VMware is one of the fastest-growing public software companies. VMware is headquartered in Palo Alto, California, and on the Web at www.vmware.com.

INDUSTRY:Software

EMPLOYEES: 6,100+

GEOGRAPHY: 40 Countries

# USERS: ****

PRODUCT(S) USED: ****

Background

Background

The situation (2006-2007)

Growing revenues for 2007 - $**** billion, an increase of 88% over 2006.

Background

Growing workforce - increased employee count by 98% over 2006

Background

120 User Groups (VMUG)

Organic Growth

Background

Challenge

Limited resources

Challenge

Need to design a self-service module

Challenge

Need to include scalable attributes

Learn new tricks; very fast

How

One time entry of user group event info

Q1 Q2 Q3

Quarterly refresh

Secret?

Publish event using Web portal

Public event listing

Easy one click sign up

Secret?

One time entry of user profile

Secret?

Event confirmation

Secret?

Localized content

In Conclusion: Result

User Group model reproduced by field event programs

In Conclusion: Result

Sales opportunity pipeline – **** high quality leads

In Conclusion: Result

“Anybody that does not take advantage of the VMware User Group structure that Marketing has built

is missing an important opportunity to grow customer relationship, enhance inter-personal communications among customers and most fundamental of all things in sales;

GROW THE BUSINESS!”

In Conclusion: Result

“My team was able to generate several leads and contacts that will be instrumental in developing and maturing second half pipeline”

In Conclusion: Result

User Group rocks – over **** registrations!

In Conclusion: What we learned

Collaborate

Embrace

new ideas

Experiment(beta 1.0)

In Conclusion: Questions

Thank You!!

Share thoughts & ideasEmail: rshrestha@vmware.com

Photo Credits• http://www.flickr.com/photos/three_dangerous_dogs/81172856/sizes/l/• http://www.flickr.com/photos/rsilfver/178134761/• http://www.flickr.com/photos/rsilfver/178134761/