Ram Kapoor – UC Berkeley, Executive Director of Marketing & Digital Communications: Less is More -...

moreLESS

ram kapoorExecutive Director, Marketing & Digital communications

Info overload! No time, patience!

First, attract attention. Then, show relevant message.

#1: INTERROGATE YOUR INFORMATION

DIG DEEP. DISCARD FREELY.

BE RUTHLESS.

EVEN INCREMENTAL IMPROVEMENTS MATTER.

#2: PRIORITIZE, PRIORITIZE, PRIORITIZE

DESIGN NEEDS TO BREATHE F R E E L Y

#3: HIGHLIGHT 3-5 POINTS

BUT REMEMBER, NOT ALL DESIGNS ARE BORN EQUAL

#4: FUNNY THING. WORDS CAN BE GRAPHICS TOO.

#5: USE YOUR MEDIUM. CREATIVELY.

#6: KNOW YOUR AUDIENCE. INTIMATELY.

SEGMENT YOUR INFORMATION – CREATE SEPARATE SPACES FOR EACH INFORMATION TYPE.

#7: THE WEB IS A MOVIE THEATER. USE VIDEO!

http://corp.financialengines.com/helping_you/why_help_matters.html

#8: FACTS IMPRESS, STORIES INSPIRE.

#9: GO SOCIAL... CREATE SHAREABLE CONTENT.

Feel free to reach out: ram.kapoor@berkeley.edu

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