Rajesh Abraham

RAJESH ABRAHAM. CREATIVE THINKER, IDEA INKER, THOUGHTS LINKER, HAIR’S NOT GINGER,

ALSO A FREETHINKER, READER, DREAMER.

AD CLUB Awards 2005 Invitation Mailer

Vanitha Magazine (Onam ad for Brand Reporter)

Infosys BPO Dress Code Posters

For Infosys BPO, posters were

developed to let the employees

know about the new company

dress code. The client wanted

something different than a usual

bulletin explaining the transition.

So a set of posters were created

that tried to tickle the employees’

funny bones and at the same time

not losing the company’s

authoritative voice. The activity

was for 2 months. The results

were overwhelming.

Infosys BPO – Referral Programme (Teasers)

In order to strengthen their staff recruitment programme for Infosys BPO we came up with a referral activity where the employees can refer their family and friends to work and benefit from it.

Apple Movie Over Coffee campaign. In order to increase footfall in Apple Authorised Reseller stores, Apple tied up with coffee outlets (Coffee Day) to run a promo

using their Mac to College property. The promo, a movie making contest using Macbooks, was created specifically for students.

Posters

Tent card Standee

Dossier

Ambient: Director’s chair

Contest Form:

Front

Contest Form:

Back

Apple

Announcing the

arrival of the iPhone

3G in India.

Apple EDM for the

launch of Apple

Store in Croma,

Mumbai. The

theme was just

around the

corner. So the

EDM was

designed with

content

appearing in

the corner of

the edm.

Apple web banners for iPod (targeting NRIs)

Texas Chicken- Launch in Hyderabad. Hoardings - teaser plus unveiling.

Teaser

Unveiling

Gaming Challenge is a

motion gaming

competition from iPod

touch. The activity was

from from April 2nd to

April 12th 2009, only in

Bangalore. The idea was

to bring in more people

to experience the iPod

touch and convert them

into buyers, and also to

introduce the concept of

motion gaming in India.

Apple Gaming competition for ipod touch

Launch poster / ad

Buzz sustaining

– press ads

Teaser

Buzz sustaining

– press ads

Teaser

Buzz sustaining

– press ads

Teaser

Wild card entry ad – for those who

failed to qualify to the quarter

finals, they got a second chance

GoldPlus – Ganesha Chathurthi ad

Malayala Manorama

DM campaign for media planners

The idea was to let the media planners know that Malayala Manorama is the most

read newspaper in Kerala, with a circulation of 16 lac copies. The creatives conveyed

the idea to media planners that with Manorama as their media plan, they can have

more time for leisure, like going on a trip. The DMs were treated as tourism ads, with

the various destinations they could visit.

Direct Mailer

Microsoft India Student Tech Club – Posters to drive student interest to an online forum powered by Microsoft.

Posters

Edms teasers

ASK or Anybody Should Know was an online campaign using edms and web banners,

targeted at IT Professionals/Administrators enabling better brand awareness and to

evangelize the various software available from Microsoft.

Microsoft India

Edm

launch

Edm follow up

Online banners

Press ad Client: Intuit Money Manager

Intuit is America’s No.1

software company.

When they launched

their latest product Intuit

Money Manager in India,

they required a 360

degree marketing

approach. A campaign

was formulated with the

idea “Get the complete

picture’, which

summarized the main

brand promise.

To increase brand awareness Intuit tied with newspaper vendors to deliver the paper in a

customized envelope. The envelope itself was designed as a newspaper page.

Ambient Escalator

Elevator

Car Bumper Stickers

Train branding

Tie up with Domino’s pizza.

Tie up with 70 MM. DVD jacket.

Cinema slides following

upcoming movie previews

T-shirt

TOYOTA

LIVA

Acer EDMs

for SMB

audience

INNOVATIVE

FILM CITY

ITC PAPERKRAFT PITCH – For Paperkraft premium office stationery, a unique idea

was proposed. A fashion show using paper and the design ideas given by the public.

Event reveal 3D posters

Event reveal 3D posters

Wipro

Poster

Wipro

Poster

Wipro

Wipro

Wipro

Karnataka

Tourism

Karnataka

Tourism

Karnataka

Tourism

Karnataka

Tourism

Karnataka Tourism –

Online banners

Web content

www.skylineconstructions.com

www.topramen.in

www.toyotaetiosmotorracing.in EMR concept, Dealer activation, TRD, FAQS, Gallery

Rajesh Abraham

Thank you.