Post on 22-Jan-2018
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Raising awareness about Rinderpest through
Communication for Development
Silvia San MarcoAntonello Proto
Partnerships, Advocacy and Capacity Development Division
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
What is ComDev?
« Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change».
World Congress on Communication for Development, Rome 2006
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Pillars
Raising awareness about rinderpest in communities close to labs.
Raising awareness about quite common diseases similar to rinderpest in communities far from labs holding the virus.
Strengthening the role of vets through capacity building.
Communication materials promoting behavioral change.
Raising awareness about Rinderpest through ComDev
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
INFORM TARGET GROUPS ABOUT RINDERPEST
Assess the needs of the target groups
Adapt the message to the needs
Adapt the message to the targeted groups
Multimedia approach
ComDev principles applied to raising awareness about Rinderpest
TARGET GROUPS
Livestock holders, wildlife handlers and community leaders
Governments (veterinary authorities and lab personnel)
Academia (animal scientists)
MATERIALS AND APPROACHES TAILORED TO THE AUDIENCES
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Raising awareness on Rinderpest
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
ComDev methodology activities to be undertaken methodology that will be used schedule and sequence of activities
communication needs and habits of target sociological analysis available resources in the communication
sector
beneficiaries stakeholders/partners approaches and methodologies key messages, channels and tools
objectives activities / targets / results / responsibilities timeframe budget
quantitative and qualitative indicators regular field visits lessons learned capitalization of experiences
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
ComDev tools
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Application of ComDev tools
Participatory videoSierra Leone
Rural RadioGuinea
Regional training on ComDevSenegal, April 2011
The FSCA experience
Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Achieving global freedom from Rinderpest through information sharing
Governments (veterinary
authorities and lab personnel)
Academia (veterinary schools
and animal scientists)
Livestock holders, wildlife
handlers and community
leaders