IMC RADIO

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Classification by medium) Radio Advertising)

(Electronic Advertising)

86% 36%

I. (Brief Script)

II. (Sound Recording)

III. (Sound

(Target Group)

1.

2.

3.

4.

1.

2.

3.

TOP 20

( – 2551)

:

:

1 F.M. 106.5 199,191

2 F.M. 105.5 175,645

3 F.M. 95.5 114,590

4 F.M. 103.5 99,101

5 F.M. 95.0 96,760

Green Wave 106.5

• Segmentation:

• Target Group:

• Life style :

DJ

• Prime Time : 05.00 – 10.00

20.00 – 24.00

Green Wave 106.5

• Target Group: 21- 50

• Life style :

• Prime Time : 7.00 – 9.00 17.00 – 19.00

• Prime Target :

Easy FM 105.5

Prime Time :

Easy FM 105.5

Target –

–

. –Night Time

www.virginhitz.comwww.truehits.net

Virgin Hit

Prime Time

22.00 – 00.00

Piper , Snop , Princess Terrace

Virgin Hit

Prime Target

. –

. –MK ,

Sponsor

Virgin Hit

Prime Target

. –

Salt fresh , Ture Move1-2 Call , Happy DTAC

Sponsor

Virgin Hit

Target- 18 – 45

FM

103.5FM ONE BETTER MUSIC HAPPY STATION

Prime Time - .01 - .00

Prime Target - 09.01 - .00

103.5FM ONE BETTER MUSIC HAPPY STATION

103.5FM ONE BETTER MUSIC HAPPY STATION

Prime Time Prime Target

- HAPPY DTAC - HAPPY DTAC- UOB - I-MIX- Baby Miid -- Popular Condo - Salz

-

DTAC HAPPYDTAC HAPPY “

-“ ”

- “ ”

103.5FM ONE BETTER MUSIC HAPPY STATION

- “ ”

- “

- Request

”

103.5FM ONE BETTER MUSIC HAPPY STATION

1. Happy DTAC

2. UOB

3.4. Popular Condo

5. Salz

6. 7. Baby Miid

8. I-Mix

1.

18 – 45

2.

3.

4.

DTAC

103.5FM ONE BETTER MUSIC HAPPY STATION

1 2547

Modern Radio 95 FM.

Segmentation : FM 95

– 5preteen 12-15 300,000

100,000

Modern Radio 95 FM.

Prime time : 3 5

SMS

Modern Radio 95 FM.

Spot Advertising :

95

Modern Radio 95 FM.

EASY FM 105.5

Easy FM 105.5

Key Message : Number 1 For International Hits

• Target Group:

21- 50

Thinker

International

• Life style :

Easy FM 105.5

• Prime Time : 7.00 – 9.00

17.00 – 19.00

• Prime Rate : 2,000 /Spot 30

Prime Time

• Prime Target :

Spot Easy FM 105.5

Prime Time ::

:

Touch Point Easy FM 105.5

•

•

• FM

•

• DJ

concentration)

Advance Radio Real Player

Mobile Advertising

Advance Radio Value Added

Real Time

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P.O.P.Radio

P.O.P RADIO IN MODERN TRADE

S.O.S RADIO” (Sound of Siam Square)

concert.

S.O.S SIAM