April 12, 2023

Simon AbrahamsHead of Market Strategy

Hybrid Hosting:Outstanding Experiences Whatever The Traffic

2RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK

Key Take-Aways

• Traditional IT is great for steady traffic, compliance and performance

• Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!)

• Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey!

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Who Is Rackspace?

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RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK

*All material and content provided is privileged and confidential

(US) BILLION

200,000+CUSTOMERS

106,000+ SERVERS

5,750+ RACKERS

9 GLOBAL DATA CENTERS

120+COUNTRIES

OVER $1.5

40%FTSE 100

WE SERVE OVER

60%OFTHE

ANDFORTUNE® 100

Rackspace In Numbers

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RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK

*All material and content provided is privileged and confidential

(US) BILLION

200,000+CUSTOMERS

106,000+ SERVERS

5,750+ RACKERS

9 GLOBAL DATA CENTERS

120+COUNTRIES

OVER $1.5

40%FTSE 100

WE SERVE OVER

60%OFTHE

ANDFORTUNE® 100

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IT RequirementsFor E-Commerce

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Security

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Reliability

https://www.flickr.com/photos/love_and_pain/5085458559/in/photostream/

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‣SECURITY / COMPLIANCE

‣RELIABILITY

‣FLEXIBILITY

‣VALUE FOR MONEY

WHAT IS THE PROBLEM?

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Flexibility

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Traditional Approach

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http://www.flickr.com/photos/mcgraths/3248483447/

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Problem We’re Trying To Solve

[name deleted].com

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Problem We’re Trying To Solve

[name deleted].com

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Mobile and SocialAre Driving Sales…

https://www.flickr.com/photos/highwaysagency/11235762823/

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…But It’s Getting Harder To Manage

https://www.flickr.com/photos/tearsxintherain/3593260820

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Hybrid Approach

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Flexible “Hybrid Cloud” IT…

https://www.flickr.com/photos/34402227@N03/4146880795

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Outcome For Your Business

[Your Business].com

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Outcome For Your Business

OWN

[Your Business].com

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Outcome For Your Business

OWN

RENT

[Your Business].com

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Outcome For Your Business

OWN

RENTRELIABLE SECURE PERFORMANCE

[Your Business].com

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Outcome For Your Business

OWN

RENTRELIABLE SECURE PERFORMANCE

FLEXIBLE LOW RISK

[Your Business].com

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Real World Experience ?

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How Did Hybrid Perform?

Speed to Market:

– New Gant site within 20 weeks– Cloud servers provisioned on average within

2min.25, less than 0.5% build failures

Cost:

– Hosting costs reduced by 50%

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And Three Months Later…

Page load time down by 35%

290% increase in conversions

…and orders up 340%

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In Conclusion…

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Key Take-Aways (again!)

• Traditional IT is great for steady traffic, compliance and performance

• Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!)

• Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey!

34RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED STATES AND OTHER COUNTRIES.

RACKSPACE® HOSTING | 5 MILLINGTON ROAD | HAYES, UNITED KINGDOM UB3 4AZ

UK SALES: +44 (0)20 8712 6507 | UK SUPPORT: 0800 988 0300 | WWW.RACKSPACE.CO.UK