Post on 11-Jan-2016
RURAL DEVELOPMENT TOURISM/SERVICES
Tutor: Magdaléna Pichlerová
Elina Puustinen
Heidi Tuominen
Petra Vachova
Elena Zamcu
Paul Ivan
Innovation in Nature Based Tourism Services Suceava, Romania 26. April- 7. May 2010
• Creating innovations for Conacul Domnesc which is located approx. 5 kms from Sucaeva city center
• hotel, restaurants and other services are located around the old mansion house
• target group: businessmen and tourists• Romanian (90% - March 2010), Italy, France, Germany,
etc.• The complex offers: • conference hall, additional conference rooms for smaller group
meetings• 40 luxury rooms with 78 beds, deluxe 2 bedroom apartment with
living room, bathroom• restaurant with 250 seats, winehouse, fitness centre, swimming
pool and tennis courts and high-capacity hall
Description of the case study
SWOT Analysis
Strenghts•Constant prices (for 3 years)•Space potential•Winehouse (crama)•Park•Lake •Potential of surroundings
Opportunities•Potential of surroundings•Sport area•Multifunctional use of the hall•Park•Cooperation•Teambuilding actions
Weaknesses•Competition•Advertisement•Permanent arrangements•Transportation•Language limitation•Intensive aroma of the spaces•Cooperation•No specific image of the place
Threats•„SPA“ even if it is only the pool and sauna•Road to the lake•Equal approach to guests
• Selling more drinks in a restaurant
• „empty“ weekends – weekend packages can’t be sold
• Use of winehouse (crama)
• General suggestions for innovations
Problem definiton
Influence of the economical world crisis
-1000000
0
1000000
2000000
3000000
4000000
5000000
2006 2007 2008
Annual turnover
Net profit
• Personal recommendations of the drinks
(e.g wine suitable for choosen meal)
• Standing brochure with special suggestions of drinks + pictures
Innovation plan
Selling more drinks
Winehouse (crama) use
• Open hours longer than in restaurant
• Happy hours
• Pub style
• Table games (chess, cards), darts, billiard
• Small snacks
• Sport suggestions: instructor (tennis), tournaments, rush hours for „empty“ hours at the tennis court
• Big hall suggestions: fair trade, permanent events/exhibitions
• Alternatives: remove the permanent decoration and make it more multifunctional or promote it more for specific markets
Weekend packages can’t be sold + General suggestions
Very general suggestions
• Better information about possibilities/ activities in the surroundings (e.g. monasteries, outdoor activities)
• Cooperation with taxi agencies and other partner (horse sledge)
• Discounts for returning clients• Useful information for tourist (map)• Theme events + concerts• Target group – older couples, nature-loving/willing
people, businessmen and companies• Better use of the park - refresh a vegetation in the park
Finland • We did not see too much common applicabilities between Conacul
Domnesc and our pre-cases so we decided to compare this company to our home countries- Romania, Slovak and Finland.
• Conacul Domnesc has really attractive and fancy meeting rooms and their clients have also picked up this point. In Finland hotels´ haven´t invested much to meeting facilities and to atmosphere of these places. The meeting rooms are usually full of technology (computers, smartboards, monitors..) and this can create very sterile and cold spirit of the place
• Because of that they have a huge risk to loose some of the potential customers for the competitive enterprises, which has better and more stimulating and attractive meeting spaces.
• Conference tourism is growing all the time and that’s why hotels should find their weak points in services for businessmen.
Applicability
Slovakia
• This hotel was built in western european style which reminded us, that many places are trying to copy this style and by that they are loosing their unique and personality
• It is very good example of making business with indifferent target group
Applicability
Romania • The ideas from our innovation study and our final report
can be perfectly applied for Conacul Domnesc and not just for it. But establishing new target means more services and more resources that the company has to offer.
• We think that the returning clients program it’s a great idea for all this kind of businesses.
• Developing of the wine house (crama) in a pub style can make Conacul Domnesc a big competitor for other pubs and restaurants. In time, spending the evenings there can became a habit for a lot of people from surroundings, especially for the young ones.
Applicability
Thank you for attention=)
Finland
RomaniaSlovakia
Finish: Kiitos!
Slovak: Dakujem!
Romanian: Mulțumesc!