Post on 28-Jan-2018
WHAT JUST HAPPENED?
WHO YOU ARE. HOW YOU PRESENT.
WHAT’S NOT WORKING.
STORY + PRESENTER +
PRESENTATION = NOT SHITTY
STORYTELLING
WHY DO WE TELL STORIES?
STORIES ARE STICKIER
‣ Invented in 1748 ‣ Conceived by John Montagu ‣ Flatbreads to hold meat used earlier in Middle East ‣ Rise of working class favored sandwich’s portability ‣ Also known as butty, sarnie, sammie, sanger
HISTORY OF THE SANDWICH
WE LOVE STORIES
WHAT MAKES STORIES STICK?
EXPOSITION
CLIMAX
RESOLUTION
EXPOSITION
CLIMAX
RESOLUTION
EXPOSITION
CLIMAX
RESOLUTION
IT
YOU
IT’S NOT JUST ABOUT THE STORY
STORY + PRESENTER +
PRESENTATION = NOT SHITTY
√
1. TELL A STORY
2. BE THE STAR
3. MAKE IT EMOTIONAL
If logic alone worked, no one would ever smoke.
4. BE BRIEF
5. STAND BY THE SCREEN
Stand here.
Don’t sit here.
6. PRACTICE
7. INVOLVE THEM
8. KNOW YOUR STUFF
“People who know what they’re talking about don’t need powerpoint.” ~Steve Jobs
9. EXUDE CONFIDENCE
STORY + PRESENTER +
PRESENTATION = NOT SHITTY
√√
IT
“Think of your slides as billboards. Can the audience comprehend them in 3 seconds?”
Think of your slides as billboards.
“Think of your slides as billboards. Can the audience comprehend them in 3 seconds?”
You should be able to comprehend in
3 seconds.
“Think of your slides as billboards. Can the audience comprehend them in 3 seconds?”
Stick with one or two typefaces.
“Think of your slides as billboards. Can the audience comprehend them in 3 seconds?”
Colors and image style should
be consistent.
“Think of your slides as billboards. Can the audience comprehend them in 3 seconds?”
Convey one idea per slide.
10. USE VISUALS, NOT WORDS
> Cat stuck in tree > Fire department called > Fireman scratched > Kids happy again
11. NO TELEPROMPTER SLIDES
IS THIS ANNOYING?• Hello! You can start reading this slide now. • Wait, how about if I read it aloud to you? • Why are we doing this? Well, I didn’t really know what I
wanted to say, so I’m going to read this. • Only I’m not going to read it verbatim, which makes it
even harder to pay attention. • Bet I’m not the first guy to pull this one on you.
12. 10 WORDS PER SLIDE MAX.
WHAT WAS IT ABOUT?
13. USE HIGHLIGHTED BULLETS
‣ Highlighted bullets keep the reader focussed ‣ They allow you to stick to the 10-words rule ‣ They add production value ‣ But bullets are still a bad idea
14. KEEP GRAPHICS SIMPLE
Stereotypical 20-something female’s idea of love
Stereotypical 20-something male’s idea of love
15. MAKE A SEPARATE HANDOUT
STORY + PRESENTER +
PRESENTATION = NOT SHITTY
√√√
WHY IS THIS SO HARD?
K
END WITH AN ASK
HERE’S MINE:
1. STICK TO 10 WORDS PER SLIDE
2. USE VISUALS MORE THAN WORDS
3. TELL US A STORY
WE DIVE DEEPER
BETTER POWERPOINT, BETTER PRESENTATIONS
WED. NOV. 18, 10A-1P
POWERPOINT TRICKS & TIPS
MON. NOV. 13, 10A-1P
SIC ATTENDEES SAVE 15%
USE CODE SIC2017 SVCSEATTLE.COM
CUSTOM TEAM TRAINING SVC’S PLACE OR YOURS
Larry AsherSchool of Visual Concepts
larrya@svcseattle.com www.tinyurl.com/svc-sic-ppt