Quirky Q3 Town Meeting

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The presentation for our Q3 Town Meeting

Transcript of Quirky Q3 Town Meeting

Q3 2011 | Town Meeting

wow.

people are making real money.

inventors, and the company are getting a ton of air time.

we have a TV show.

we have a team of over 60 people.

we have have taken 62 products out off of the internet and put them into pre-sale so far this year.

we have over 178 products under management.

we have tooled up over 28 products this year.

we have products at most major retailers in the US.

we have products at most major retailers around the world.

wow.

MAKE INVENTION ACCESSIBLE

major changes.now.

TECH&PLATFORM

100,000 STRONG.(105,000 actually)

PLATFORM

iPhone App- Over 1500 Downloads in 2 Weeks, 4.5 stars Average Rating

Weekly Digest Email- Over 55k Unique Opens

Huge Traffic Increase- July: 5.6m Requests. Aug: 14.1m Requests, 312ms Avg

Response, > 99% Uptime

Fraudulent Signup- Over 400 Fraudulent Signups Prevented)

Added Tools to Deal With Increased Submissions- Category Filters, You Might Also Like

Spamming Fixes- Forums, Comments

BROKEN:EVAL.PRE-SALE.COLLABORATIVE TOOLS.EVERYTHING.

QUIRKY, MAJOR REVAMP.NOW.

• Quick: Next few weeks

• Simpler

• More Feedback

• More Collaborative

• More Fair.

• Scalable.

• Intuitive.

EVALUATION:

• Simpler• More Interactive• More Data Driven

PRE-SALE:

• Separate Stores• More Collaboration Tools• More Accessible

OTHER STUFF:

PEOPLE &CULTURE

Conroy Whitney - Ruby on Rails DeveloperJoseph Rishe - Marketing Financial AnalystNina Lorusso - Industrial DesignerNicholas Oxley - Mechanical EngineerChristopher Tran - Community AmbassadorAndrew Erlick - Invention AmbassadorKristen Shaw - Media ProducerCraig Williams - Senior Graphic DesignerCourtney Theese - Invention AmbassadorGregory Lou - Tech Product ManagerZhannah Schonfeld - Tech UI/UXSamantha Engler - Sales CoordinatorJamie Yandolino - PRJulia Verplank - Account ManagerGreg VanHorn - Invention AmbassadorMatt Flemming - Part Time Community LiaisonJustin Lackey - Junior Graphic Designer

holy new people!

Community:- Head of Community- Community Ambassador (x2)

Head of Product Licensing

Finance:- Controller

Creative:- Photoshop Expert- Renderer- Photo & Video Star- Junior Graphic Designer (x2)- Packaging Designer

Tech:- Front End Developer- UI/Interaction Designer- Ruby on Rails Web Developer (x2)

open positions:

SALES &COMMUNITYPAYMENTS

international.

CanadaUKMexicoIrelandGermanySwitzerlandCzech RepublicNetherlandsDenmarkSwedenNorwayItalyPortugalJapanSouth Korea

SingaporeMalaysiaIndonesiaPhilippinesVietnamThailandAustraliaKuwaitIsraelSaudi ArabiaHong KongTaiwanIndiaTurkeyDubai

New:FinlandRussiaBrazil

In Progress:ChinaSouth AfricaArgentinaSpainFrance

adios, america!

30+ countries!

domestic.

:(

on air next:october 7, 9am

Over 63k in community rewards.

what really matters.

wow.$158,459 to the community 2011 YTD$153,694 was all of last year. woop.

SERVICING YOU.MORE.FASTER.

volume: -66% increase in Q3 from beginning of 2011

response time:-45% of cases receive a response within 2 hours -70% cases are answered within 24 hours

who:71% of people reaching out are inventors

service volume by month

011252250337545005625675078759000

jan mar may july sept

email phone support forum total

service volume by quarter

q1

q2

q3

0 2500 5000 7500 10000 12500 15000 17500 20000

email phone support forum total

0375750

112515001875225026253000

jan mar may july sept

0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs

q1

q2

q3

0 875 1750 2625 3500 4375 5250 6125 7000

0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs

71%

13%

16%

customerinfluencerinventor 2%11%

3%

85%

questionsideasproblemspraise

4%

64%

29%

3%

happyfriendlyindifferentfrustrated

are they happy?

THE PRESSPAPER.RADIO.TV.

• The New York Times • The NY Daily News • The NY Post• Associated Press • Reuters • Cover of Entrepreneur Magazine

since we last spoke:

• Martha Stewart Living: September featuring Pivot Power (C. 2,060,304)• Men’s Journal: September featuring Pivot Power (C. 500,000)• In Style: October featuring Pivot Power (C.1,713,800)• PC World: November featuring Pivot Power (C. 3,221,749)• This Old House: November featuring Pivot Power (C. 966,305)• Southern Living: December featuring Switch (C. 2,830,179)• Family Circle: December featuring Switch (C. 3,816,350)• In Style: December featuring Switch (C. 1,713,800)• Vanity Fair : December featuring Switch (C. 1,227,707)

upcoming press:

upcoming press:• CBS Early Show – October 1st - Ben will be featuring Quirky products on national morning news

talk show with 1.6 million viewers. Products to be features include : Ventu, Solo, Pivot Power, Kosuko, Broom Groomer, Verseur, Tether, Thor, Portion and Apri.

• Rachael Ray Show – The winner of this weeks brief will be invited in studio to the Rachael Ray Show on October 12th and crowned the next Quirky Inventor on National Television. The show has 2.6 million daily viewers making it one of the highest rated daytime shows.

• CNN – Quirky and Ben will be featured on CNN on Saturday October 15th as part of their • Start Small Think Big Series. Segment will broadcast on CNN and HLN nationwide.

• DIY Network – Plug Hub and Pivot Power will be featured in a new series called “I Want That” on the DIY Network that features cool products in cool homes. DIY has an average of 830,000 viewers per show.. Segment will air in October

 • CNBC –Quirky will be featured as an “In The Making” business story on CNBC’s show , How I

made My Millions. The show will be broadcast nationally and internationally. CNBC has 390 million viewers worldwide.

LEGALIZE IT.IDEAS.

DO:Promote sales of quirky products on websites, twitter, facebook, etc

DON'T:not ok to use quirky brand to attract attention or to give impression of affiliation or endorsement

a) no use of "quirky" in domain names, twitter account names, facebook page names, etc.

b) no use of quirky stylized branding (logos) in domain names, twitter account names, facebook page names, etc.

c) no use of quirky developed content (images, videos, graphics, etc) in domain names, twitter account names, facebook page names, etc.

d) no statement of authorization or endorsement by, or affiliation with, quirky

T & C Changes

ITS DESIGNTIME.

hitting threshold now.

Cush

Bloom

Tether

Sliders

Stake

Portion

Porter

Converge

Mirage

Mocubo

Scribe

Stepper

Iron Station

Brim

Nautilus

line extensions!

Metal Cordies

Broom Groomer Mini

Broom Groomer w/ Broom

Pivot Power Mini

Plastic Space Bar

Digits 2

guaranteed for holiday!

Fender

Bandits

Verseur

Ripple

Solo

Thor

Kosoku

Contour

Boil Buoy

Grip Grater

the perfect holiday gift:

gift cards!

UNDERSTANDING:

THERE ARE SOME THINGS OUT OF OUR WHEEL-HOUSE.

MAKE INVENTION ACCESSIBLE

more to come...

HELP US.

• Help new inventors navigate the quirky world.• Tell Sundance what you think of the show!• Vote for us on BusinessWeek!• Rock the Social Sales• Keep talking to us.

Q & A.