Validate Your Business Idea

Don’t let it become Darling

Best Idea Ever!

Best Idea Ever!

It’s Cool Right?

1. Check Online: 2. Interviews3. MVP or Mockup4. Pre-Sell 5. (Don’t ask your mother)

Why don’t I know it?

Is it a problem with marketing? Design? Missing Features? Poor functionality? Other?

Serenity Siren

Why do we have to about our stuff being stolen?

Exists?

“I’m disappointed there aren’t

more products of this kind”

“I really wanted this

to work”

“Tried DESPITE

the negative reviews”

Google Search ConclGreen light:

People online are saying they would like a better solution.

Next step: Interview people on what their real problems

are with bag-theft so we can design the correct solution.

Solving it today?

Ask People!In person, Linkedin, Skype

Do NOT tell them about your idea!

Who has this problem?

But ask everyone!

https://www.youtube.com/watch?v=KZYntTU3JW4

When was the last time you...

Do you worry about your stuff? Where? How worried are you? How do you solve this today? It is a problem? Why, Why, Why, Why and Why?

You tryWhen was the last time you???Tell me moreDid you…? Why? Interesting… Why?

And

…What else should I have asked you?

Pre-sell Your IdeaI have Super Widget Wheel 3010 here with me that solves all your problems.

Do you want to buy it?

No’s are GREAT!I understand. Just so I can make it better in the future, could you tell me why you don’t want to buy it?

Customer: Well it doesn’t have X.

If it did X would you buy it?

Cont….

Ask, Ask, Ask!

Until…

Great, when can I buy it?

Finding the first Customer

B2B – LinkedinB2C - Forums, Facebook Groups, etc…

MVPTry to sell to the first customer

No…WHY?

Try again!

Watch these videos1. https://www.youtube.com/watch?v=kVKsfDTDYuIGive a quick overview of why and how to use interviews correctly. 2. https://www.youtube.com/watch?v=Cl9vMBFHIf0Gives a quick overview on how to ask quality questions

ConnectFeel free to get in touch with us at Serenity

https://se.linkedin.com/in/andrewmlentz

Email: andrew@serenity-siren.comFB: www.facebook.com/sensesafetywww.serenity-siren.com