Quality Juice made from Quality Juice made from real California fruitreal California fruit

X470 Project ManagementX470 Project Management

EDP 325936EDP 325936

Summer 2011Summer 2011

Team: L 'SpawnsTeam: L 'Spawns

SoifSoif

LLiolios Dino, Konstantinosiolios Dino, KonstantinosSSingh, Shraddha ingh, Shraddha PPollock ,Kendraollock ,KendraAAchury, Michaelchury, MichaelWWang, Jingang, JingNNguyen, Phiguyen, PhiSStanger, Karentanger, Karen

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Organization chart

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Contents• Project defines

– Mission and Values– Project Statements and Chart

• Project analysis– Assumptions– Constrains– Stakeholders– Risk analysis

• Project plans– Deliverables – Milestones– WBS– Time structure– Cost breakdown

• Monitoring and Control– Communication plan– Responsibility matrix

Mission

To produce a healthy, tasty, friendly, economical, and high quality juice –

Made of real Californian fruits!

Our commitment to the highest standard is the foundation of our business. We stand behind our product. Our mission is to make world a healthier and better place to live.

ValuesL’Spawns as a team, and as individuals, values integrity, honesty, healthiness, and a greener world. These values drive us to achieve our mission

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Project Mission StatementBy Nov 1st 2011, L’Spawns will have ready for distribution 10,000 cases of the new Naked product ‘Soif’, a seasonal Juice drink made from 40% California juice + 60% Water – delivered in a trendy re-usable bottle.

Project Charter• Produce a glass bottle from recycled material that can be reused or traded at vendor locations for immediate discount for Soif flavored juice beverages.• Create a new economical juice drink made from local California fruit• Create a catchy and appealing label

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Project Assumptions

Project Constraints• Vendor selections• Limiting customer geography• Overseas Manufacturing Facility - China• Time – 6 months

• Budget provided by Naked• Production using existing Naked facilities• Distribution using existing Naked infrastructure• Sales and Marketing provided by Naked• Using Naked distribution recycling program

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Project Scope

In Scope:

• Design and acquire new bottle

• Develop new fruit drink recipe

• Design and produce bottle label

• Produce first batch of 10,000 cases

Out of Scope:

• Distribution

• Manufacturing

• Acquiring capital

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Stakeholders

• Naked – Sponsor

• Customers

• Manufactures

• Vendors

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Risks

Risk Probability

Impact Response

Fruit unavailable

Medium High adjust recipe/flavour of beverage to reflect fruits that are available

Production is delayed

Medium Medium Find alternate production plant, call in experts to fix production machinery

product from small scale production run is not good

Low High adjust recipe/change fruit blend, add new flavor

Juice

Risks

Risk Probability

Impact

Response

Not meet FDA requirement

Low High Schedule earlier, certificated designer

Printing is delayed

Medium Medium Prepare alternate resource at beginning; ask for process schedule

Delivery is delayed

Low Low Ask early delivery for partially finished printing

Label

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Risks

Risk Probability

Impact

Response

Delivery from Manufactures

Low High Contingency plan in contract with vendor for alternative bottle

Materials availability

Medium Medium Find alternate materials source in advance

FDA Safety compliance issue

Low High Consult the FDA post design to ensure compliance, certified designer

Bottle

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Deliverables1) Bottle & Cap

2) Juice

3) Label

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WBS

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Milestones1) Bottle and Cap•Finalize bottle design selection•Vendor selection•Prototype•Final Bottle and Cap Delivery to Naked

2) Juice• Vendor contracts signed• Fruit Delivered• Small scale production run completed• Taste test/focus group completed• Regulatory approval signed

3) Label•Design file ready (2weeks)•Digital printing approval and delivery

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Timelines

Thu 1/1/12

StartMon

5/9/11

Jul Aug Sep Oct Nov Dec Jan

Bottle Cap Deliverable

Deliver Label to Printing Company

Today

Vendor Contract Signed

Juice flavor agreement

Deliver Labels to Bottling

Finish

Produce Small Scale Production

Fri 7/15/11 Mon 10/3/11

Formal launch Full Scale Production

11/1/11

Gantt Chart

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Cost Breakdown

Activity Time Cost

Materials Research 5 days $800

Bottle Design 5 days $2,500

Bottle Cap Design 2 days $1,000

Safety seal testing 1 day $1,500

Manufacturing upon Juice recipe is ready

Every 2 weeks $5,000/week

Bottle

Label

Activity Time Cost

Design file ready 14 days $800

Digital printing initial (deposit) 1 days $1,500

Digital printing first delivery 14 days $5,000

Digital printing finished 2 months $7,500

Cost Breakdown

Activity Time Cost

Create schedule of seasonal fruit availability

2 days (labor)

Focus Groups/taste test 4 weeks

Organize 2 days

Execute 1 day $2000

Create schedule of seasonal fruit availability

2 days (labor)

Juice

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The number will be updated as reasonable number by Michael

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Vendor Evaluation CriteriaSelection of Manufacturer(Qty: 10,000 cases, 16 oz Bottles and Tops)

Criteria Weight Vendor1 Vendor 2 Vendor 3

Anchor Glass

Score Sliver Spur

Score Global Source

Score

Cost (lowest)3 3 9 3 9 1 3

Quality (best)2 3 6 1 2 3 6

Delivery1 5 5 3 3 1 1

total score20 14 10

Notes:1.Selection: 1, 3, 5 (low, medium, and high)2.Weight x Selection = Score3.Select the highest total Score

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Communication Plan

Who to be communicated?

What to communicate How to communicate How often to communicate

Naked Parent Company

Project status Email/meetings weekly

Customers Information about new product

Marketing/advertisements

weekly

Fruit Vendors Orders Contracts Every other day

Manufacturing Dept Scheduling requirements

Email/meetings Bi-weekly

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Responsibility MatrixA – approves, S – supports, C – creates, I – informs, R - reviews

PM Sponsor

(J & R)Juice Team

Bottle Team Label Team

Bottle & Cap design A A S C,R,A S

Bottle Vendor selection A A S C,A S

Final Bottle and Cap Delivery I I I A I

Fruit vendor contracts signed A I C,R,A S S

Fruit delivered I I A I I

Taste test/focus group completed

A A A S S

Regulatory approval signed A A A A A

Label design file ready A A S S C,R,A

Label Digital printing delivery I I I I A

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High Risk Control Chart

Fruit unavailableProduction is delayedMarket AcceptanceContaminationPrinting is delayedDelivery is delayedRecyclable Program AcceptanceMaterials availabilityFDA Safety compliance issue

HIGH RISK HIGH IMPACT

Probability ImpactNeed new

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Q &A

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Vendor Evaluation Criteria

For the Bottle, Fruit, and Label we will use a simple Vendor Evaluation Criteria to determine best vendor.

• Cost – looking for best value (price vs quality)• Quantity – need a vendor that produces large quantities• Location – the closer to production plant the better• Availability – growers that offer a variety of fruit throughout the year

Addendum

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Gantt Chart

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Gantt Chart (continued)

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Gantt Chart (continued)

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Gantt Chart (continued)

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Gantt Chart (continued)