Transcript of Q2 Evaluation
- 1. Q2. How Effective Is The Combination Of Your Main Products
and Ancillary Texts? By Luke Marriage
- 2. Introduction Throughout my A2 Media Studies task the was to
create a horror film trailer along with two ancillary texts these
texts consisted of a film poster and a film website. The genre is
horror which meant that there was a selection of sub-genres that
could be used. The sub-genre that was chose after the target
audience survey was Thriller but in order to make the horror more
appealing we came to a group decision that there should also be
cannibalism within it. So this had then given us time to pin point
the typical codes and conventions that are consisted within this
sub-genre and that could be incorporated within the three products.
This is so it could expand the knowledge towards the audience about
the film and keep the engaged and carry on being interested in
film
- 3. The film poster After researching and analysing a vast
amount horror posters I had picked put the various elements of the
posters that helped make it appealing to their target audience. The
elements that I came across were images that were used in order to
portray the horror type. The design and the colours help represent
the sort of film it is for example red helps connote blood and
danger. The use of the tag line helps bring in the target audience
and appeals to them and keep them waiting so they can have that
sense of enigma. So I decided to use these elements that I had
researched to use in my own film poster. This is so by using these
elements it can allow the poster to look appealing as well as eye
catching.
- 4. Poster analysis We see that the film title is positioned
towards the bottom of the poster which follows the typical
conventions of the positioning of the film title. The use of the
tag line helps give that sense of interest towards the film and
enigma. The use of including institutional logos and film credits
gives the audience that sense of faith as they will know who have
made it and the cast that are in it so they will know that it will
be an appealing film. Even though the poster has a simplistic
design, it gives off the message that is trying to be associated
with that sense of horror by having the antagonist at the front of
the poster. This stands out as it is placed in the centre of the
poster and immediately catches the attention of the audience. The
font that is used is also used in my trailer so it helps shows the
continuity between the trailer and the ancillary texts. Which shows
the effectiveness of the ancillary texts when they are used.
- 5. The website When researching and analysing a variety of
horror websites I had picked upon the key elements of the website.
The elements that I noticed was how the information was presented
in the website and how there various pages that were to do with the
film. This gives the audience to gain more knowledge about the
film, this is so they feel appeal more towards the film. We see
that when we look at the two ancillary texts that they use the same
elements within all the products. I used these elements that I had
researched to use in my own website. This is so by using these
elements it can allow the website to look appealing as well as eye
catching so people will want to browse the website.
- 6. Website analysis With the website I have made sure that the
film title at the top of the website so people can always be
instantly be reminded of the title of the film. So I have also
placed the tag line beneath the film title. I need to ensure that
the structure of the website is easy for the audience to use, so
the use of a navigation bar makes it easier to navigate around the
page. I have also included reviews on the side of the page so the
audience can see what critics think about the film. The use of
having the trailer in the centre of the homepage so the audience
have the choice if they want to play the trailer. The use of sound
helps give that sense of horror by having the song that is used in
the trailer, however I have gone against the typical conventions
and have gone for another sound that still gives it that sense of
horror. The use of the same font throughout the website also gives
that element of continuity between the trailer and the ancillary
texts.
- 7. Conclusion To conclude we can see that the combination
between the main product (trailer) and the two ancillary texts
helps advertise the film in greater detail. The use of the of
having various products to advertise the film allows the target
audience to gain more in-sight/ information about the film. To
finalise that our products are very effective together as it is
allows the use of three different media types allows the products
to be advertised well. This is to try and create an effectiveness
of the horror genre and the film that is identifiable through each
ancillary text.