Putting your church on the visitors’ map

How do we communicate?

Notice boards – the building itself – external features

Exhibitions - events

Web presence

Press and media

Leaflets, printed publicity, signage

Tourism websites – local Tourist Information Offices etc

Noticeboards

Noticeboards

Noticeboards

Noticeboards

Noticeboards

Noticeboards

Noticeboards

We are always communicating something ...

Leaflets – printed publicity

What can go wrong?• Your list may include some of the following:

– Poor design– Lack of identity– Messy/cheap appearance– Use of clip art!– Inappropriate content

Leaflets – printed publicity

Will our leaflets stand out?

Leaflets – printed publicity

Develop a consistent style for publications, signage, website and publicity

Web presence

Web presence

Web presence

Web presence

For the four weeks from 11 April to 11 May...

3,399 visits12,059 page views2.34 average time on site

Exhibitions - Events

Victorian weekend—St John’s Bilton

Exhibitions - Events

Wedding dresses – Kirby Overblow

Exhibitions - Events

Angel Dinner – Ripon Cathedral

Exhibitions - Events

Christian festivals

Exhibitions - Events

Ecclesiastical Arts and Heritage Day – Ripon Cathedral

Press and Media

Press and Media - News

•Primarily people -

•ordinary people doing extraordinary things

•extraordinary things happening to ordinary people

•About change - something new

•‘Dog bites man’ is not news

•BUT ‘man bites dog’ is news

Press and Media

Actions speak louder than words

Think Pictures!

Press and Media – the Press Release

Who?What?Where?When?Why?

Press and Media

Tourism websites – local Tourist Information Offices

Tourism websites – let’s think big!