Pulling them in perth

Post on 13-May-2015

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Transcript of Pulling them in perth

Pulling Them In: What Business Can Learn From the Pied Piper (Perth)

by Sarah Mitchell

www.globalcopywriting.com

What Else Changed?

Lower Cost Per Sales Lead

SEO

25% is on your web page and within your control – KEYWORDS

75% is off your site where you have less control

Your web designer may not have an SEO focus.

Don’t “Post and Hope”