Pull them into the game

why it matters

experience economny

gamers‘ world

game design

basic rules

implementation pitfalls

your turn

no one gives a f*ck

Jezevec

Jezevec

registration and first login

Experience economy

automatization

customization

personal experience

devil is in the details

gamers world

nerds & geeks

casual players

real UX

1985 - Shigeru Miyamoto

but...

Skynet

?

decrease drop-off after sign-up

increase free - paid conversions

speed up trial - paid period

improve user engagement

reduce CHURN

[ guess the number ]

who? | why?

map the journey

check real data

do not believe blindly to the sponsor

identify right customer

capture authentic user activities

discover A-HA moments

get them small rewards

ask kindly for informations

inspiring | habit building | keeping alive

don‘t forget to test it

„Onboarding is standalone design.“

pull them into the game

it won‘t last forever

onboarding is a group activity

Petr Pouchlý | Court of Moravia

+420 724 004 855 | linkedin.com/in/petrpouchly