Elicia Blumberg

Public Speaking & Presentation Skills for Nazarbayev Univ. Women

Fear is normal

2Jan 2019

Why we are here

• Have a strategy

• Feel more confident

• Connect with audience

• Convey key messages

• Affect change

3Jan 2019

• Remove distractions. Leave cellphones and computers to the side.

• This is a criticism- free zone. We will offer ONLY encouraging, respectful and helpful feedback to one another.

• Try something new. This is in a safe space to get out of your comfort zone.

• Be open. Everyone, no matter what level of presentation proficiency, can always find something to learn.

• Participate. Your colleagues are depending on you!

Ground rules

4Jan 2019

Time Session Title and Description Speaker11:00 -11:15

Opening remarks and introductionsShort presentation of the USAID Power the Future Regional Program and Gender Action Plan

Welcoming the speaker - Elicia Blumberg

Ayaulym Tleubaldy, USAID Power the Future Communications & Gender Specialist

11:15-12:15

Effective communication skills as a tool for women’s leadership in the energy sector

Elicia Blumberg, USAID Power the Future Training Specialist

12:15 -12:30

Coffee break

12:30-13:00

Practical exercise: Your elevator pitch

13:00-13:30

Team Presentations and Feedback: Stop, Start, Continue

13:30-13:40

Final Q&A

13:50 –14:00

Closing remarks & Group photo

Schedule

5Jan 2019

Group brainstorm

• Characteristics of a poor presenter:

1. X

2. Y

3. Z

• Characteristics of a good presenter:

1. X

2. Y

3. Z

6Jan 2019

Group brainstorm

Why are public speaking skills important for women in technical fields?

7Jan 2019

Rule #1 of Public Speaking: Mind the Gap

Your self-perception

How you appear to others

8Jan 2019

The 3 C’s of presenting (A. Hoffler)

How we give the audience information: the channel.

• Posture

• Eye contact

• Pauses

• Facial expressions

• Gestures

• Vocal variety

• Movement/ room logistics

9Jan 2019

Conduit

The 3 C’s of presenting (A. Hoffler)

What do we have to say, and how do we present it?

• Organization

• Length

• Emphasis

• Repetition

• Context

• Applicability to audience

• What will they remember?

10Jan 2019

Content

The 3 C’s of presenting (A. Hoffler)

We are talking to humans! There must be some emotion.

• Stories

• Humor

• Powerful images

• Probing questions

• Common ground with your audience

11Jan 2019

Connection

All three C’s are required for success

12Jan 2019

Conduit

Connection

Content

SWEET SPOT!

• Conduit= channel that transmits items of importance

• Your conduit= your body and voice

The first “C”-- Conduit

13Jan 2019

Conduit

Desired audience interpretation

• Confidence

• Passion

• Master of Logistics

Poise/ Posture

Pause

Eye contact

14Jan 2019

Body posture or poise

Question:

What does your body posture convey to your audience?

Jan 2019 15

Group exercise: What do these poises say?

• Hands clasped at chest

• Hands in prayer position

• Arms crossed at chest

• Fig leaf

• Hands in pockets

• Hands on hips

• Hands clasped behind back

• What’s left???

16Jan 2019

Other physical attributes

Stop• Rocking

• Fidgeting

• Leaning

• Grabbing lectern

Start• Plant feet firmly/ balanced

• Return to resting position

• Keep weight off of furniture

• Use neutral posture

17Jan 2019

Speaking tips

• Running sentences together

• Using filler words (um, er, like) or connector words (so, and)

• Pausing! Honor punctuation.

• Pause before you use them; watch or listen to yourself to spot trouble areas.

18Jan 2019

All about your EYES

19Jan 2019

Passion

Facial expression

Gestures

Vocal variety

20Jan 2019

Facial expression

“Mind the gap” between your feelings….and your expression!

P.S. Most people err by NOT showing enough emotion!

21Jan 2019

Gestures

22Jan 2019

Go big!!! And then rest.

23Jan 2019

Analysis of politicians' body language

Body language of leaders

Gestures to avoid

24Jan 2019

Crossed arms Arm flapping Tiny gestures

Hint: Video yourself and play back at 2x or 4x. What happens???

Your voice

Tone

Volume

Speed

• Monotone or poly-tone?

• Soft or loud?

• Fast or slow? Pauses??

25Jan 2019

Master your logistics

• Visit the room beforehand

• Bring your own equipment

• Test everything

• Have backup

• Start and end on time

• Don’t talk about time

• Move (towards, not away)

• Have a glass of water!

26Jan 2019

What to do if there’s a glitch

FIX:

Quietly resolve issue

27Jan 2019

FEATURE:

Draw attention to the problem

FORGET:

Ignore the issue

Personal appearance

• Better to be overdressed than under...

• If they’re paying more attention to your outfit than to your presentation, you may need a fashion consultant.

28Jan 2019

Summary: Your Conduit

• Confidence-Control

Poise

Pause

Eye contact

29Jan 2019

• Passion-Energy

Facial expressions

Gestures

Vocal variety

• Professionalism-Logistics

Use the space

Manage time

Handle the unexpected

Personal appearance

Tips and tricks

• Strive to be competent as opposed to confident

• Goal is to DISPLAY as opposed to BECOME (that follows later)

• Power poses:https://blog.ted.com/10-examples-of-how-power-posing-can-work-to-boost-your-confidence/

30Jan 2019

• What will your audience repeat, remember, act upon?

• Interesting, creative and timely

The second “C”-- Content

31Jan 2019

Content

What makes good content?

• Simple– suited to audience

• Memorable- what they need to hear

• Repeatable- this is your measure of success

• Segmented- see graph to right

32Jan 2019

Process of content development

1. Why are we speaking?▪ What is the issue that

sharing of information can help solve?

2. Who we are speaking to?▪ Their objective(s)▪ What they need to hear

3. What we will say ▪ (Only after steps 1 & 2)

33Jan 2019

• Why is this topic important?

• What is the best/ worst outcome of giving the presentation?

• Why is the audience there?

• Why are you giving the presentation (as opposed to someone else)?

• What is it like to be in the audience (listening to you)?▪ Anything you might need to do to better meet the needs of your

audience?

Digging into the “Why”

34Jan 2019

Digging into the “Who”

• Step 1: Who are the subgroups?

• Step 2: Mapping each subgroup:

Job titleSeniorityKnowledge of topicAttitude towards topicDemographicsWhat resonates with this

sub-group?What questions might they

have on the topic?

35Jan 2019

KAP Analysis

Knowledge

Attitudes

Practice

36Jan 2019

KAP analysis walk through

What does your target audience know about the topic? Is the knowledge accurate? Where does the info come from?

How does the sub-group feel about this topic? Support/ resist/ neutral/ concerns/ hopes/ fears/ social norms, etc.?

What is the behavior they currently exhibit? What is the desired behavior?

37Jan 2019

Knowledge

Attitudes

Practice

38Jan 2019

Speaker’s objectives

• What do we want to happen DURING the presentation?

• What do we want to happen AFTER the presentation? This is the “Call to Action”.

• Measurable objectives:Make decisionSign upVisit websiteApprove requestBuy productParticipate in programAdopt new technologyChange policies

39Jan 2019

Finally, the “What” of the presentation

• What is ESSENTIAL?

▪ What is your presentation in one sentence?

▪ “If you don’t remember anything else I say, remember this.”

• Structure:▪ Time▪ Alliteration (the 3 C’s)▪ Acronym▪ Questions▪ Ordered list▪ Component▪ Pro/Con

40Jan 2019

• Match the information to audience level- what do they need to know?

• Highlight what is important to the audience/ exclude what is not

• Verify your facts

• Get their attention, give them a reason to listen, remove obstacles

Tips for the “What”

41Jan 2019

• Why? Your objectives and theirs.

• Who? Target audience ID and analysis.

Where are they in KAP spectrum?

• What? Get your messages across

in a way that is convincing to your audience.

Summary: Planning Your Presentation

42Jan 2019

How to start? Your opening block:

• Tell a story

• Amazing fact

• Inspiring quote

• Connect to current event

• Ask a question

• Telling everyone how important you are

• Overdo logistics

• Apologizing (late)

• What I’m NOT covering

43Jan 2019

Tips for managing the group

• Take questions throughout and at the end

• Pause for understanding

• Don’t allow hijacking by dominant participants

• Get everyone involved

• Take breaks

• Work the room

• Manage the time

44Jan 2019

Tips for slides

• Not too many words

• Spell check/ fact check

• Format

• Visual images

• For anything: in moderation

• Break it up (remember human attention span)

45Jan 2019

Great example from Tetra Tech presentation

46Jan 2019

OPEN BLOCK Attention Reason to Listen Remove Obstacles

C1: CONDUIT Confidence Energy Master of Logistics

C2: CONTENT Empathy Essential Entertaining

C3: CONNECTION Engagement Visuals Q&A

CLOSE BLOCK Summarize Call to Action Wrap Up

Tips for finishing

47Jan 2019

1: CLAIM 2: ACTION 3: RESULTStatement of

Personal Experience.The Request. The Result the Action

will bring.

“I believe…” “I have found…”“ I’ve realized….”

“What I am asking you to do is….” or “Your mission, should you choose to accept it…”

“What you will find is…”

“The consequences of doing (or not doing) this are…”

No one can dispute this! What exactly you are asking the audience to do.

Intended to motivate and inspire your audience to act.

A strong finish

48Jan 2019

• If you started with a quote, finish with one that ties in, or repeat earlier quote.

• If you started with a story, finish that story.

• If you began with a fact, bring people back to that fact.

• Repetition helps them to remember!!!

Final wrap up

49Jan 2019

• Creating a link or bond with audience,

• An association or relationship

The third “C”-- Connection

50Jan 2019

Connection

Ways to connect

• Storytelling

• Humor

• Clear, understandable language

• Involving the audience

• Using visuals

• Engaging through Q&A

51Jan 2019

• Time

• Place

• People

• Series of events

• Surprise

• Relevance

• Emotion

• Structure- Ex.: monomyth or hero’s story

Storytelling

52Jan 2019

• Your body and voice are your CONDUIT. Practice posture, gestures, eye contact, voice modulation and pausing.

• The CONTENT should be tailored for your audience, and move them along the KAP chain (knowledge, attitudes, practices).

• Ultimately we should CONNECT with the audience through humor, storytelling and dialog.

Summary of 3 C’s

53Jan 2019

Questions?

Let’s Break:

See you in 15 minutes

54Jan 2019

Exercise: Your elevator speech

Imagine you are in an elevator with an important person whom you need to impress. Using skills acquired, prepare a speech about “what you do”. • Who are you in the elevator with?• What do you want to achieve?

This speech should last about one minute. Pay attention to the 3 Cs’s.

Rehearse your speech before presenting and adjust as necessary. We will share these with our colleagues for feedback.

55Jan 2019

Feedback Guidelines

Help your colleagues:

What would you recommend to START doing?

To STOP or minimize?

To CONTINUE to do???

56Jan 2019

1. When we say Mind the Gap, what does that refer to?2. What are the 3 C’s of presenting?3. True or false: Conduit refers to what you are saying.4. Should we analyse the audience before developing the presentation? Why

or why not?5. What does KAP stand for?6. True or false: Presentations are NOT meant to change behavior.7. What are the 2 segments that frame your content called?8. True or false: For technical audiences, you should fill your slides with as

much material as will possibly fit.9. True or false: It is essential to connect with your audience.10. What is a power pose and why is it relevant for presentations?11. True or false: With practice, every person can become an excellent public

speaker.

Final Quiz

57Jan 2019

Questions??

Thank you!

Elicia.Blumberg@Tetratech.com

58Jan 2019