L.I.C LIFE INSURANCE CORPORATION OF INDIA

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INTRODUCTION Largest insurance group and

investment company in India State owned company Founded in 1956 with the merger of

245 insurance companies and provident societies

Headquartered in MumbaiThe slogan of LIC is "Yogakshemam

Vahamyaham"

Why only L.I.C.?

L.I.C. is the largest investor in financial market of INDIA.

Total Asset base rs.14,17,892 crores.

Settles more then 3 claims per second.

L.I.C. has a customer base of more than 39.60 crores of policy holders.

INTERNAL PR Jeevan Shikha (life line)

Different departments for handling their business

Developing talents

Sales training centres for new agents.

C.O.T and T.O.T. Inter dept. competitions

Employees are encouraged to work better by acknowledging their achievement

Ensure efficient working of employees

One of the most trusted insurance company

EXTERNAL PR

Separate zone/department

Have different boards

Serves queries about policies

Role and functions of PR

Crisis Manager

Media Contact

Marketing

Crisis Management

Natural calamity Uttarakhand

Separate counter for people

C.S.R.

To improve Hindi vocabulary

A donation of Rs 100 made from every employee’s earning which accounted to 15 lakhs

PRESS RELEASE

For fake calls

Multiple ads

Thank you…