حمن   الر الله بسم حيم الر  

(BBA BATCH 08) Members Mr. Zaheer Abbas CIIT/SP-BBA-029/VHRMr. Faisal Chaudhry CIIT/SP-BBA-018/VHRMr. Usman Ali CIIT/SP-BBA-033/VHRMr. Hassan Raza CIIT/SP-BBA-012/VHR

COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, VEHARI

MEANING OF MOTIVATION

 Motivation is derived from the Latin word ‘mover’ which means ‘to move’ or ‘to energize’ or ‘to activate’.

DEFINITIONS OF MOTIVATION:

Motivation is the process of starting, directing and sustaining physical and psychological activities.

 

Motivation refers to the states within a person or animal that drives behavior toward some goals.

 

ASPECTS OF MOTIVES

Need Drive Incentive Effect

Contd……

CLASSIFICATION OF MOTIVATION:

MASLOW’S THEORY OF HUMAN MOTIVATION

Contd…….

MASLOW’S THEORY OF HUMAN MOTIVATION:

According to him, needs at the lower levels of the hierarchy dominate an individual’s motivation as they are unsatisfied. Once, these are adequately satisfied, however, the higher needs occupy the individual’s attention and efforts.

Contd…..

COMMON CLASSIFICATION

PRIMARY MOTIVES SECONDARY

MOTIVES

PRIMARY MOTIVES

Hunger Thirst Temperature Regulation Sleep Motives Pain Reduction Sexual Motive Maternal Motive Oxygen Motive Fatigue Reduction Bowl & Bladder motive

SECONDARY MOTIVES

SOCIAL MOTIVES

• Social Approval• Social Comparison

Psychological Motives

• Affiliation• Self Esteem• Self Actualization

General Motives

• Aggression• Achievement• Power Motive• Curiosity Motive• Exploration &

ManiPulation

Thank you !