What Proxistore ?

A concept for smart communication:

Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience;

Publishers can monetize their audiences at the best rates, while providing to their sales team an easy and effective business solution;

Surfers can get local business information in a non-intrusive format and present on their favorite

websites.

Beweb Network:

Guaranteed national reach = 4,528,456 people (CIM)

80 % of Belgians use the internet.80% of Internet users in each communication area will be in contact with Proxistore.

With Proxistore, each ad will be in contact with at least 65% of people located in the area (in minimum 4 weeks)

What is Proxistore like?

AUDIENCE

What is Proxistore like?

Currently only on the Beweb portfolio. But other sites could join the network.

Rectangle format (300 x 250 pixels), above the fold.

It is a 100% priority before the national. Except “Cost per day” formats on the HP.

Always shown in a the black & yellow frame for easier recognition.

Communication area: Circle

Communication area: Zip code

Rectangle call

Cookie check

ok Store check

NO yes

Switch to DFP

National campaign

Local campaign

Pop-up location browser

NoRefused

ok

IP Geolocation

Google Geolocation

2 exceptions:

1° CPD fomrats on HP2° Retargeting sex, age > geoloc.

Wifi or 3G

Proxistore technically?

CASCADE GEOLOCATION: impossible not to be geolocated.

If the surfer is using a mobile phone, 3G triangulation.

IP address.

Google (street car) and wifi SSID.

The surfer geolocates himself accurately.

Proxistore technically?

AUTOMATIC SELECTION:

The remaining budget per ad

The distance between the tag and the surfer

The number of times the ad has been

broadcasted per day

SEAT national vs SEAT local

+ 93%+ 93%

A real tool to the advertiser :

possible to limit the budget per day (€ 5.00 minimum)

possible to create, suspend, modify, restart the campaign in real time on the platform proxistore.com. No guarantee of timing.

possible to check in real-time the campaign and its communication areas.

possible to view real-time results by ad (impressions, clicks, facebook "like")

possible to extend the campaign by purchasing online on proxistore.com

Future opportunities:- Websites selection,- Choice of days,- Choice of broadcast hours,- Package of websites.