Post on 28-Jan-2015
description
P ROTOT Y P I N G I AWorld IA Day, Feb 2013
Leisa Reichelt @leisa
In the olden days...
ABSTRACTION (I)hurts people’s brains
ABSTRACTION (II)is hard to care about
ABSTRACTION (III)requires your best ideas when you know the least
problem solving is squiggly
HOW I WORK NOW
- sketch to HTML, stay out of photoshop
- multiple prototypes (test lots of ideas, don’t commit)- quickly test both qualitative and ‘active’ use
- let stakeholders ‘touch’ your ideas
- get a multidisciplinary team quickly, let them contribute.
- real content, prototype/testing content
- iterate, the more quickly to learn more.- only document what you really need to.
WHO I DO THIS WITH:
- large, tech conservative organisations
(so, basically, anyone)
- start ups
- large, security conservative governments
HOW I GET TO DO THIS?just ask.
‘this is the way I like to work. it works well. can we try it?’
PROTOTYPING BEATS ABSTRACTION
BE MAKING NOT DOCUMENTING
what does it feel like?
a small team is best
DON’T WORK ALONE
-you (UX/IA)- 1 or 2 FE Developers (UX Developers?)
- Content Prototyper- BA / Project Mgr
- Visual/Graphic Designer- 1 or two Back End Dev
PROTOTYPING CHANGEmaking it new things less scary
SHOW DON’T TELLa design principle AND a way of working
EXPERIMENT IMMEDIATELY
embrace experimentationdesign with data
HTMLPROTOTYPING
say no to Axure.
CONTENTPROTOTYPING
content is crucial.experiment with content
winning with a CMSSTRUCTURING CONTENT
how to document a prototypeWHAT’S MY DELIVERABLE?
CONCEPTUAL MODELS
a little bit of abstraction is sexy
PROTOTYPESPERSUASIVEare
excite your stakeholders
MOMENTUMcreate the impression of progress
STRATEGY LIVES IN DELIVERYnot in meetings
find a way to be squiggly.
THIS MEANS YOU.
warning: prototyping may be addictive
HAVE FUN :)
@leisa
THANK YOU.
IMAGE CREDITShttp://www.etsy.com/listing/7961139/rock-paper-scissors-note-cards
http://www.brianvellmure.com/2012/07/18/leveraging-social-business-gamification-for-organizational-/flow/#.URVQZ6X5OkI
http://royalcss.com/sitemap-generatorhttp://amolife.com/image/images/stories/Animals/cute_funny_animals_50.jpg
otherwise, images are my own.