SPECIALIST MEDIA SHOWProtect your brand from

online competitors- exploit your archive

a little about Jack Brand

• Jack Brand Delivers content for brands

• incorporated Feb 2002

• clients include

• Dennis

• Future

• Haymarket

• Mirror

• NETCOPY is our proprietary digital archive publishing platform

leveraging a brand’s heritage

why deliver a digital archive?

• preservation

• brand protection on-line

• incremental revenue opportunities

• drive subscriptions and membership

• brand development

• significant site enrichment

• grow traffic, user loyalty & interaction

inpu

ts

‘Knowledge Services’

‘Web Services’

‘Digital Publishing’

‘Search’

This allows us to create new services based on the Archive Database, for example press cutting services for advertising clients

Digital versions of all the magazines in the archive and the latest editions. This keeps the Archive constantly up to date.

Search Engine Optimisation:We can create indexing using the automated tags, driving global traffic to the site through search

New issues as PDFs/Quark/InDesign files

(Netcopy automatically collects these from printer)

Scanned images of all the back issues

This allows interrogation of Netcopy and pulling over relevant data, formatting it within another environment as needed

outputs

NETCOPY SYSTEM

OCR processing

Structuring Content

Automated tagging of reviews/articles

Cross referencing with Database

Creates the Archive Database

netcopy process

benefits

• efficiencies

• brand protection

• new revenue streams

• incremental traffic

the long tail

editorial

historical

third party

historical

third party

editorial

popularity quantity

natural search

• exponentially increased points of access to the brand

• increased number of inward links – improved reputation

• entire archive available to view

• every article has its own URL

• drives regular ‘number 1’ position for the brand in it’s space

• the gramophone archive has grown the user base by over 50%

revenue streams

• increased subscriptions to the printed magazine

• display advertising and sponsorship

• google adwords

• licensing

• digital subscriptions and one off access

• affiliate deals

how it works for Time Out

Daily Mirror Word Cup Archive

the gramophone

development stages

1. stand alone archive site

• negligible resource investment from publisher – we do it all!

• access via main site navigation, direct to Archive home page, or to article level via search

• delivered within 12 weeks for sign-off

2. future development

• web services, total integration. . .

the finances

• option 1

• Publisher pays for the digital archive development

• There is a monthly fee for hosting, maintenance and addition of new content to the archive

• All revenues retained by publisher

• option 2

• Netcopy pays for the digital archive development

• There is a monthly fee for hosting, maintenance and addition of new content to the archive

• revenues are shared by publisher and Netcopy

summary

• preservation

• brand protection on-line

• significant site enrichment increasing user interaction & loyalty - driving subscriptions, membership and understanding of users interests

• grow traffic, incremental revenue opportunities

• brand development

• potential to benefit form your archive with no up-front capital cost

SPECIALIST MEDIA SHOWProtect your brand from online

competitors- exploit your archive