Transcript of Propaganda and Persuasion. What is Propaganda? Propaganda is the spreading of ideas, information, or...
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- Propaganda and Persuasion
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- What is Propaganda? Propaganda is the spreading of ideas,
information, or rumors for the purpose of helping or injuring an
institution, a cause, or a person.
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- Where is Propaganda found? Advertisements Newspaper and
Magazine Articles Political Cartoons
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- Types of Propaganda Techniques Bandwagon Testimonial Transfer
Repetition Emotional Words Expert Opinion Compare and Contrast Name
Calling
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- Bandwagon Bandwagon is used to make you want to follow the
crowd, to join in because others are doing so as well. Bandwagon is
trying to convince you that one side is the winning side, because
more people have joined it.
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- Bandwagon
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- Testimonial This propaganda technique uses words of an expert
or a famous person to promote a particular idea.
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- Testimonial An important person or famous figure endorses a
product.
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- Transfer In this propaganda technique the advertiser tells us
or reminds us of something we admire or like and then presents the
product. The hope is that the positive feelings will transfer to
the product.
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- Transfer Good feelings, looks, or ideas transferred to the
person for whom the product is intended.
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- Repetition This technique uses the same words, lines, or
phrases over and over again.
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- Repetition The product name or keyword or phrase is repeated
several times.
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- Emotional Words This technique uses words or images that appeal
to our emotions of love, fear, etc., creating a desire for
something.
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- Emotional Words Words such as luxury, beautiful, paradise, and
economical are used to evoke positive feelings in the viewer.
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- Expert Opinion Uses experts, such as doctors, dentists, fitness
trainers, etc. to say that they recommend a product.
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- Expert Opinion Example: 4 out of 5 dentists recommend Crest
toothpaste. Example: For my dry eyes I use Restasis. Alison
Tendler, MD (Eye Doctor) Example: Fitness Fitness expert Denise
Austin says, Using the Total Gym 2000 gave me a lean, muscular
body.
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- Compare and Contrast Two or more items or products are compared
to convince that one is better than the other.
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- Compare and Contrast The viewer is led to believe one product
is better than another, although no real proof is offered.
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- Name Calling Negative words are used to create a unfavorable
opinion of the competitor in the viewers mind.
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- Name Calling