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“GO T

ELL IT

ON T

HE

MOUNTAIN

!”

If yo

u don

’t p

rom

ote

your b

usines

s, w

ho

will

?

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

Effective public relations can expand your reach throughout your community, generate more business, & add to your bottom line.

.

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IT ALSO HELPS COUNTER NEGATIVES!

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EFFECTIVE PUBLIC RELATIONS IN 5 STEPS!

- Introducing your business to the local community

- Getting the most exposure from your efforts

- Keeping your current customers aware of your efforts

- Including employees in your public relations efforts

- Is it [really] worth the effort?

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1. Friends & Family

2. B2B

3. Civic organizations

4. Special interest groups

5. Schools & Churches

6. Local media

INTRODUCING YOUR BUSINESS TO THE LOCAL COMMUNITY

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HOW EFFECTIVE IS WORD-OF-MOUTH?

Word-of-mouth is becoming the most important factor in the consumer decision-making process.

In fact, word-of-mouth is five times more trusted than TV, radio and magazine advertising.

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1. Be proud & relentless

2. Cross promotion

3. Integrate with in-store marketing efforts

4. Social Media

5. Business cards

GETTING THE MOST EXPOSURE FROM YOUR EFFORTS

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CROSS-MARKETING IS COST EFFECTIVE

Marketing gurus state that it takes “multiple impressions” of a message to get potential buyers to make a buying decision. Seven is the number they often cite.

So how do we get those precious impressions? One way is through cross-marketing.

The same holds true for public relations!

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1. Basic social media

2. Advanced social media

3. Online press releases

4. Email marketing

5. Location-based social media

6. Local search results

WHERE DOES SOCIAL MEDIA FIT IN?

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SOCIAL MEDIA AND WORD-OF-MOUTH

People are using online social media to find out what others are saying about brands, services and products. With an online community, you can help guide and stimulate this word-of-mouth by getting involved and encouraging consumer advocacy

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IT IS ABOUT BUILDING COMMUNITY!

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

IT IS ABOUT BUILDING COMMUNITY!

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

IT IS ABOUT BUILDING COMMUNITY!

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IN THE PROCESS, YOUR TARGETS WILL STAND OUT!

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1. Tell them what you’re doing…

2. Do it…

3. Tell them what you’ve done!

KEEPING YOUR CURRENT CUSTOMERS AWARE OF YOUR EFFORTS

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

1. Tell them what you’re doing…

2. Do it…

3. Tell them what you’ve done!

KEEPING YOUR CURRENT CUSTOMERS AWARE OF YOUR EFFORTS

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INCLUDING EMPLOYEES IN YOUR PUBLIC RELATIONS EFFORTS

Employees: PR ambassadors, or your worst nightmare?

Smart communicators arm their internal audience with enough information to be a potent PR force in the community.

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023

F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

INCLUDING EMPLOYEES IN YOUR PUBLIC RELATIONS EFFORTS

Employees: PR ambassadors, or your worst nightmare?

Smart communicators arm their internal audience with enough information to be a potent PR force in the community.

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

Dave Melton and his wife and are the proud owners of six Domino’s Pizza stores.

Their four New York City stores are among the top in the country, each exceeding $1 million in annual sales in the world’s most competitive pizza market

Listen to Dave Melton interview

www.blogtalkradio.com/FranchiseTodayShow

IS IT [REALLY] WORTH THE EFFORT?

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TOGETHER… WE CAN SUCCEED!

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F RA N C H I S E S S E N T I A L S P R E S E N TAT I O N

paulsegreto@FMDpro.com

(832) 838-4822

(210) 267-5118

TOGETHER… WE CAN SUCCEED!